{"id":37680,"date":"2019-12-19T11:14:13","date_gmt":"2019-12-19T19:14:13","guid":{"rendered":"https:\/\/www.enxmag.com\/twii\/?p=37680"},"modified":"2019-12-19T11:14:18","modified_gmt":"2019-12-19T19:14:18","slug":"free-from-fear-toshiba-difference-maker-bill-melo-unafraid-to-defy-conventional-wisdom","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2019\/12\/free-from-fear-toshiba-difference-maker-bill-melo-unafraid-to-defy-conventional-wisdom\/","title":{"rendered":"Free From Fear: Toshiba Difference Maker Bill Melo Unafraid to Defy Conventional Wisdom"},"content":{"rendered":"\n
\"\"
Bill Melo, Toshiba<\/figcaption><\/figure><\/div>\n\n\n\n

Many a comedian has offered up variations of the quip \u201cTrying is the first step toward failure.\u201d But if you were to ask Bill Melo, he would probably tell you that overcoming the fear of failure and being fearless in an unrelenting pursuit of your goals is the best path to embark upon. After all, Melo notes, failure is nothing but success delayed.<\/p>\n\n\n\n

The chief marketing executive for Toshiba America Business Solutions and Toshiba Global Commerce Solutions has never been afraid to push the limits, which makes him a prime example of the business world\u2019s ultimate two-strike hitter. He knows success will come, as it has repeatedly during his 17-year journey with Toshiba and 30-year marketing career.<\/p>\n\n\n\n

\u201cI would like to think that I learned from the past, but I\nam not held captive by it,\u201d said Melo, a 2019 ENX Magazine<\/em> Difference Maker. \u201cWe have led the industry with some\ninnovative thinking and programs by being unafraid to defy conventional wisdom\nin favor of what we thought worked for us, our dealers and our end-users. I\u2019d\nlike to think that I had a part in creating some of the innovative partnerships\nand programs that we\u2019ve introduced.\u201d<\/p>\n\n\n\n

Melo enjoys the autonomy that comes with his positions, as\nwell as the variety that accompanies being a CME for the company\u2019s printing and\npoint of sale businesses. Wearing both hats, he\u2019s had the unique opportunity to\nbolster Toshiba\u2019s brand and enhance its recognition while creating new business\nopportunities. He helped usher in Toshiba into the MPS landscape with its\nEncompass program back in 2004 and continues to look for ways to bolster the\nOEM\u2019s value proposition.<\/p>\n\n\n\n

He holds an MBA from New York University\u2019s Stern School of\nBusiness, which he attained after realizing a career in the music industry\ndidn\u2019t hold much prospect (Melo played guitar in a New York band). In 1989, he\ncaught on at Ricoh Corp. as a pricing analyst for the company\u2019s RMAP program,\nwhich opened the door to a fulfilling career spent jamming with multiple\ncompanies before arriving at Toshiba in 2002.<\/p>\n\n\n\n

Melo has crossed paths with a slew of industry notables,\nfrom Mike Stramaglio and Dennis Eversole to Rick Taylor, Mark Mathews and Scott\nMaccabe. \u201cEach of these leaders had their own style,\u201d Melo noted, \u201cbut each of\nthem encouraged me to be better.\u201d<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

In his current role on the print side, Melo aspires to drive\ndemand for Toshiba products and services, and he believes the company has some\nexciting plans for 2020. Some of those will come to light in May during\nToshiba\u2019s LEAD Conference, which brings together the OEM\u2019s resellers, partners\nand end-users for several days of education and camaraderie. <\/p>\n\n\n\n

\u201cOur focus is on\nadoption and getting more of our reseller partners to execute the strategies\nthat we think will help grow their business,\u201d he said. \u201cWe believe there\u2019s a\nlot of life left in the print and document management business and our charter\nis to help our reseller partners win with our products and programs.\u201d<\/p>\n\n\n\n

Melo is the\nfather of three children\u2014two boys and a girl. When he\u2019s not spending time with\nthem, he\u2019s feeding one of his two other passions, sports and music. While not a\nfrequent vacation-taker, Melo has had the good fortune to travel to Africa,\nEurope and Asia on dealer trips.<\/p>\n","protected":false},"excerpt":{"rendered":"

Many a comedian has offered up variations of the quip \u201cTrying is the first step toward failure.\u201d But if you were to ask Bill Melo, he would probably tell you that overcoming the fear of failure and being fearless in an unrelenting pursuit of your goals is the best path to embark upon. After all, Melo notes, failure is nothing but success delayed. The chief marketing executive for Toshiba America Business Solutions and Toshiba Global Commerce Solutions has never been afraid to push the limits, which makes him a prime example of the business world\u2019s ultimate two-strike hitter. He knows success will come, as it has repeatedly during his 17-year journey with Toshiba and 30-year marketing career. \u201cI would like to think that I learned from the past, but I am not held captive by it,\u201d said Melo, a 2019 ENX Magazine Difference Maker. \u201cWe have led the industry with some innovative thinking and programs by being unafraid to defy conventional wisdom in favor of what we thought worked for us, our dealers and our end-users. I\u2019d like to think that I had a part in creating some of the innovative partnerships and programs that we\u2019ve introduced.\u201d Melo enjoys the autonomy that comes with his positions, as well as the variety that accompanies being a CME for the company\u2019s printing and point of sale businesses. Wearing both hats, he\u2019s had the unique opportunity to bolster Toshiba\u2019s brand and enhance its recognition while creating new business opportunities. He helped usher in Toshiba into the MPS landscape with its Encompass program back in 2004 and continues to look for ways to bolster the OEM\u2019s value proposition. He holds an MBA from New York University\u2019s Stern School of Business, which he attained after realizing a career in the music industry didn\u2019t hold much prospect (Melo played guitar in a New York band). In 1989, he caught on at Ricoh Corp. as a pricing analyst for the company\u2019s RMAP program, which opened the door to a fulfilling career spent jamming with multiple companies before arriving at Toshiba in 2002. Melo has crossed paths with a slew of industry notables, from Mike Stramaglio and Dennis Eversole to Rick Taylor, Mark Mathews and Scott Maccabe. \u201cEach of these leaders had their own style,\u201d Melo noted, \u201cbut each of them encouraged me to be better.\u201d In his current role on the print side, Melo aspires to drive demand for Toshiba products and services, and he believes the company has some exciting plans for 2020. Some of those will come to light in May during Toshiba\u2019s LEAD Conference, which brings together the OEM\u2019s resellers, partners and end-users for several days of education and camaraderie. \u201cOur focus is on adoption and getting more of our reseller partners to execute the strategies that we think will help grow their business,\u201d he said. \u201cWe believe there\u2019s a lot of life left in the print and document management business and our charter is to help our reseller partners win with our products and programs.\u201d Melo is the father of three children\u2014two boys and a girl. When he\u2019s not spending time with them, he\u2019s feeding one of his two other passions, sports and music. While not a frequent vacation-taker, Melo has had the good fortune to travel to Africa, Europe and Asia on dealer trips.<\/p>\n","protected":false},"author":166,"featured_media":34105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3626,80,1650,82,84,1638],"tags":[543,349],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/37680"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=37680"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/37680\/revisions"}],"predecessor-version":[{"id":37682,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/37680\/revisions\/37682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/34105"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=37680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=37680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=37680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}