{"id":36201,"date":"2019-09-26T13:05:29","date_gmt":"2019-09-26T20:05:29","guid":{"rendered":"https:\/\/www.enxmag.com\/twii\/?p=36201"},"modified":"2019-09-26T13:05:31","modified_gmt":"2019-09-26T20:05:31","slug":"toshibas-relationship-with-aeg-a-blueprint-for-effectively-leveraging-and-expanding-business-with-existing-clientele","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2019\/09\/toshibas-relationship-with-aeg-a-blueprint-for-effectively-leveraging-and-expanding-business-with-existing-clientele\/","title":{"rendered":"Toshiba’s Relationship with AEG a Blueprint for Effectively Leveraging and Expanding Business with Existing Clientele"},"content":{"rendered":"\n
\"\"
L.A. LIVE entertainment complex<\/figcaption><\/figure><\/div>\n\n\n\n

The ability to expand wider and deeper into relationships\nhas been a hallmark of success in the office technology universe, but it’s by\nno means relegated to the dealer space. <\/p>\n\n\n\n

One manufacturer that continues to leverage its relationship\nwith enterprise-level clients is Toshiba America Business Solutions, which last\nweek announced a multiyear agreement with AEG, a global sports and live\nentertainment concern, to provide its award-winning e-STUDIO multifunction\nprinters.<\/p>\n\n\n\n

With this new agreement, brokered by AEG Global\nPartnerships, Toshiba becomes the official copier and multifunction printer\nprovider of AEG, STAPLES Center, L.A. LIVE, the LA Kings and select AEG\nPresents operated music festivals.  <\/p>\n\n\n\n

This is the fourth major agreement struck between the businesses\nsince 2014, when Toshiba became a Founding Partner and the official digital\ndisplay provider for the STAPLES Center. That provided the foundation for\nToshiba to expand its relationship via the new T-Mobile Arena in Las Vegas,\nwhich includes Toshiba Plaza and an adjacent outdoor district known as The\nPark.<\/p>\n\n\n\n

\"\"
Dignity Health Sports Park<\/figcaption><\/figure><\/div>\n\n\n\n

The relationship then carried into\nEurope, where Toshiba rolled out its digital technology for the Mercedes-Benz\nArena in Berlin, the adjacent Mercedes Platz entertainment district, and the O2\nin London. That pact includes Toshiba\u2019s upgrade of\nLED digital screens at L.A. LIVE.<\/p>\n\n\n\n

This July, AEG and Toshiba announced an extended multiyear,\nmultimillion-dollar digital signage partnership, making Toshiba the official\npartner of the LA Galaxy, and Dignity Health Sports Park in Carson, California.<\/p>\n\n\n\n

Model Relationship<\/strong><\/p>\n\n\n\n

Bill Melo, chief marketing executive for Toshiba, calls the\nAEG alliance a model for its collective of sports-oriented relationships.<\/p>\n\n\n\n

\u201cThey are very conscientious about our needs,\u201d he said of\nAEG. \u201cIt’s not just about putting our name up in a stadium and hoping people\nsee it. AEG introduces Toshiba to some of its partners. We’ve gotten a lot of\nbusiness through the relationship that in some cases had nothing to do with AEG\nitself. <\/p>\n\n\n\n

\u201cWe\u2019ve helped them on their document imaging side, reducing\ntheir costs and improving some of the things they do. We\u2019ve now done four\nseparate deals with them, and it’s a testament to how well it\u2019s worked for both\nparties.\u201d <\/p>\n\n\n\n

This newest agreement underscores the growing alliance.\nCoupling performance with security, Toshiba\u2019s industry-leading systems will\nhelp AEG employees produce an array of document projects, from splashy\nmarketing materials for season ticket holders and concert-goers to internal\ndocuments for day-to-day business. Toshiba\u2019s Elevate platform further enhances\nworkflow by allowing customization of the MFP user interface, including a\none-touch operation for both common and sophisticated tasks.  <\/p>\n\n\n\n

 \u201cWe are thrilled to\nexpand our relationship with such a preeminent, industry-leading and iconic\nbrand like Toshiba while equipping our workforce with the company\u2019s\nbest-in-class copiers and multifunction printers,\u201d said Scott Bosarge, senior\nvice president of business services at AEG. \u201cToshiba\u2019s state-of-the-art\ndocument management technology will enable employees within AEG Sports\u2019 managed\nfranchises, entertainment venues and live events throughout North America to\nsimplify and improve everyday business processes in the secure manner they\nexpect.\u201d <\/p>\n\n\n\n

This deal continues the partnership with AEG by increasing\nToshiba\u2019s presence across many of AEG\u2019s sports and entertainment assets. <\/p>\n\n\n\n

\"\"
Signage at Dignity Health Sports Park<\/figcaption><\/figure>\n\n\n\n

\u201cWe are incredibly proud of the relationship we\u2019ve built\nwith Toshiba over the last six years,\u201d said Vice President of AEG Global\nPartnerships Jon Werbeck. \u201cTheir innovative technology has enhanced our\nbusiness at every level and the addition of their multifunction printers across\nour organization will bring even more value to our global operations.\u201d<\/p>\n\n\n\n

The business union is certainly multifaceted. Melo added\nthat Toshiba does extensive entertaining at AEG venues, as do a number of\nToshiba’s dealer partners.<\/p>\n\n\n\n

 \u201cWe are honored to\nbecome the official copier and multifunction printer provider of AEG to allow\ntheir employees to operate more efficiently, effectively and securely through\nthe use of our products,\u201d he said. \u201cThe agreement continues Toshiba\u2019s\nlongstanding relationship with the world\u2019s leading sports and live\nentertainment company as we implement our best-in-class print and digital\nsignage technology throughout AEG\u2019s signature entertainment venues, sports\nteams and live events.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The ability to expand wider and deeper into relationships has been a hallmark of success in the office technology universe, but it’s by no means relegated to the dealer space. One manufacturer that continues to leverage its relationship with enterprise-level clients is Toshiba America Business Solutions, which last week announced a multiyear agreement with AEG, a global sports and live entertainment concern, to provide its award-winning e-STUDIO multifunction printers. With this new agreement, brokered by AEG Global Partnerships, Toshiba becomes the official copier and multifunction printer provider of AEG, STAPLES Center, L.A. LIVE, the LA Kings and select AEG Presents operated music festivals.  This is the fourth major agreement struck between the businesses since 2014, when Toshiba became a Founding Partner and the official digital display provider for the STAPLES Center. That provided the foundation for Toshiba to expand its relationship via the new T-Mobile Arena in Las Vegas, which includes Toshiba Plaza and an adjacent outdoor district known as The Park. The relationship then carried into Europe, where Toshiba rolled out its digital technology for the Mercedes-Benz Arena in Berlin, the adjacent Mercedes Platz entertainment district, and the O2 in London. That pact includes Toshiba\u2019s upgrade of LED digital screens at L.A. LIVE. This July, AEG and Toshiba announced an extended multiyear, multimillion-dollar digital signage partnership, making Toshiba the official partner of the LA Galaxy, and Dignity Health Sports Park in Carson, California. Model Relationship Bill Melo, chief marketing executive for Toshiba, calls the AEG alliance a model for its collective of sports-oriented relationships. \u201cThey are very conscientious about our needs,\u201d he said of AEG. \u201cIt’s not just about putting our name up in a stadium and hoping people see it. AEG introduces Toshiba to some of its partners. We’ve gotten a lot of business through the relationship that in some cases had nothing to do with AEG itself. \u201cWe\u2019ve helped them on their document imaging side, reducing their costs and improving some of the things they do. We\u2019ve now done four separate deals with them, and it’s a testament to how well it\u2019s worked for both parties.\u201d This newest agreement underscores the growing alliance. Coupling performance with security, Toshiba\u2019s industry-leading systems will help AEG employees produce an array of document projects, from splashy marketing materials for season ticket holders and concert-goers to internal documents for day-to-day business. Toshiba\u2019s Elevate platform further enhances workflow by allowing customization of the MFP user interface, including a one-touch operation for both common and sophisticated tasks.   \u201cWe are thrilled to expand our relationship with such a preeminent, industry-leading and iconic brand like Toshiba while equipping our workforce with the company\u2019s best-in-class copiers and multifunction printers,\u201d said Scott Bosarge, senior vice president of business services at AEG. \u201cToshiba\u2019s state-of-the-art document management technology will enable employees within AEG Sports\u2019 managed franchises, entertainment venues and live events throughout North America to simplify and improve everyday business processes in the secure manner they expect.\u201d This deal continues the partnership with AEG by increasing Toshiba\u2019s presence across many of AEG\u2019s sports and entertainment assets. \u201cWe are incredibly proud of the relationship we\u2019ve built with Toshiba over the last six years,\u201d said Vice President of AEG Global Partnerships Jon Werbeck. \u201cTheir innovative technology has enhanced our business at every level and the addition of their multifunction printers across our organization will bring even more value to our global operations.\u201d The business union is certainly multifaceted. Melo added that Toshiba does extensive entertaining at AEG venues, as do a number of Toshiba’s dealer partners.  \u201cWe are honored to become the official copier and multifunction printer provider of AEG to allow their employees to operate more efficiently, effectively and securely through the use of our products,\u201d he said. \u201cThe agreement continues Toshiba\u2019s longstanding relationship with the world\u2019s leading sports and live entertainment company as we implement our best-in-class print and digital signage technology throughout AEG\u2019s signature entertainment venues, sports teams and live events.\u201d<\/p>\n","protected":false},"author":166,"featured_media":36202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[80,1650,82,1638],"tags":[349],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/36201"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=36201"}],"version-history":[{"count":3,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/36201\/revisions"}],"predecessor-version":[{"id":36207,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/36201\/revisions\/36207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/36202"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=36201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=36201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=36201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}