{"id":35982,"date":"2019-08-29T11:20:27","date_gmt":"2019-08-29T18:20:27","guid":{"rendered":"https:\/\/www.enxmag.com\/twii\/?p=35982"},"modified":"2019-08-29T11:20:30","modified_gmt":"2019-08-29T18:20:30","slug":"perception-is-reality-you-are-what-your-customers-say-you-are","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/feature-articles\/2019\/08\/perception-is-reality-you-are-what-your-customers-say-you-are\/","title":{"rendered":"Perception Is Reality: You Are What Your Customers Say You Are!"},"content":{"rendered":"\n
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When’s the last time you’ve asked one of your clients what they thought of you?<\/p>\n\n\n\n

I’m deeply concerned that many in sales have taken their clients for granted. They’ve failed at building<\/g>, nurturing and growing their relationships. Building relationships with your clients is not a light switch you turn on, then off. It’s the emotional connection, the human connection and the heartfelt connection you make with each and every one of them.<\/p>\n\n\n\n

Think about this the next time you have a conversation with one of your clients.<\/p>\n\n\n\n

No matter how excellent you think you are, your success depends first and foremost upon how good you are in your customers\u2019 minds when responding to their ever-changing needs. <\/p>\n\n\n\n

John Mackey (CEO, Whole Foods) nails it, \u201cFor us, our most important stakeholder is not our stockholders, it is our customers. We\u2019re in business to serve the needs and desires of our core customer base.\u201d<\/p>\n\n\n\n

Unfortunately, there’s rampant mistrust for many in sales, no matter what industry.<\/p>\n\n\n\n

A stereotypical mindset runs rampant within our society and in business. Relationship and promise bridges have crumbled as moments of being let down are all too fresh in their mind.<\/p>\n\n\n\n

This stark reality places a damper on ‘sales professionals’ who place their clients on a pedestal, placing their needs above their very own. They are faced with widespread prejudice that must be overcome.<\/p>\n\n\n\n

Here’s the cold hard truth, your customer’s mindset does impact you. You must realize what you say, what you do and how you approach problems will have immediate and direct impact on your success.<\/p>\n\n\n\n

The one thing that counts is what your customers think of you. You are what your customers say you are!<\/p>\n\n\n\n

Ch<\/g>ange Their Mindset<\/strong><\/p>\n\n\n\n

If you want to be viewed as being ‘great,’ if you want to be viewed as a true ‘sales professional,’ then learn to become a servant. Stop selling and start serving. Start being a leader of yourself and lead with your heart!<\/p>\n\n\n\n

Many of you may find it exhausting, many of you may find it stressful but those sales professionals who lead with their heart and seek to serve their clients, change how they’re perceived immediately.<\/p>\n\n\n\n

Adopting a servant led mindset takes a conscious effort by learning and committing to develop self effectiveness in areas such as:<\/p>\n\n\n\n