{"id":35724,"date":"2019-08-22T08:45:46","date_gmt":"2019-08-22T15:45:46","guid":{"rendered":"https:\/\/www.enxmag.com\/twii\/?p=35724"},"modified":"2019-08-22T08:45:49","modified_gmt":"2019-08-22T15:45:49","slug":"blue-technologies-revamps-digital-presence-closes-300k-new-business","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2019\/08\/blue-technologies-revamps-digital-presence-closes-300k-new-business\/","title":{"rendered":"Blue Technologies Revamps Digital Presence, Closes $300K New Business"},"content":{"rendered":"\n

Chicago (Aug. 21, 2019)<\/em> \u2014 Today, Clover Imaging Group released a case study documenting Blue Technologies\u2019 inbound marketing results for the first six months following their new website launch in December 2018. Blue Technologies, an independent office equipment and managed services dealer headquartered in Ohio, worked with Amplify, Clover\u2019s full-service marketing agency, to re-invent Blue Technologies\u2019 online presence from its technology framework and marketing automation capabilities to its content strategy and search engine optimization. <\/p>\n\n\n\n

Blue Technologies immediately benefited from the website overhaul. In just six months, they experienced massive website traffic increases, including unique blog post views up 550 percent and a 50 percent increase in the average time a user engages with the website. The precise search engine optimization strategy generated 49 percent growth in new contacts from organic search alone. Additionally, the website\u2019s integration with HubSpot, a marketing automation tool, led to more than $300,000 in new business. <\/p>\n\n\n\n

\u201cWe needed a website that did more than establish credibility; we needed a sales and lead generation engine,\u201d said Paul Hanna, president of Blue Technologies. \u201cClover delivered that and more, all in an aggressive timeline. The results exceeded our expectations, including impressive spikes in sales and organic growth.\u201d<\/p>\n\n\n\n

Clover leveraged a hybrid of strategies and tools to completely revamp Blue Technologies\u2019 website. First, it rebuilt the website in WordPress, allowing Blue Technologies to easily update content and maintain the website through an intuitive backend dashboard. Clover also ensured the new website was built with an SEO-centric architecture, making it easy for search engines to crawl and for end users to navigate. Clover then integrated HubSpot, enabling Blue Technologies to effortlessly manage leads and communicate with customers. <\/p>\n\n\n\n

Beyond the website framework, Clover\u2019s Amplify team of marketing experts devised a comprehensive content plan. The idea: maintain a calendar of fresh content, designed to attract, inspire and engage customers and prospects at the right time in the buying cycle while showcasing Blue Technologies\u2019 innovative solutions. The strategy included social media management as well as an email marketing strategy. View Blue Technologies\u2019 new website here<\/a>. <\/p>\n\n\n\n

\u201cA well-crafted website, coupled with a smart digital marketing strategy, should accelerate your sales and capture the hearts and minds of both customers and leads,\u201d said Aaron Dyck, SVP of Marketing for Clover Imaging Group. \u201cWe\u2019re looking forward to seeing Blue Technologies continue to reap the rewards of a modern digital presence.\u201d <\/p>\n\n\n\n

View the Blue Technologies Case Study. <\/a><\/p>\n\n\n\n

###<\/p>\n\n\n\n

About Clover Imaging Group<\/strong>
Centered around sustainable innovation, Clover Imaging Group<\/a> offers independent dealers, OEMs, and retailers a complete imaging and solutions platform. Clover\u2019s broad array of products and services includes award-winning remanufactured printer cartridges and parts, a comprehensive suite of managed print and technology services, and unparalleled marketing and sales support. Far from its early beginnings as an ink and toner remanufacturer, Clover has evolved into a global enterprise backed by world-class engineering, manufacturing and distribution infrastructure. These expansive capabilities enable Clover to provide a level of partnership unsurpassed in the aftermarket imaging space. <\/p>\n\n\n\n

About Blue Technologies<\/strong>
Blue Technologies<\/a> is an award-winning office technology solutions provider. Since 1995, we have offered industry-leading products backed by world-class customer service throughout the state of Ohio and have been recognized by our industry as the region\u2019s most reputable office technology provider in the process. <\/p>\n","protected":false},"excerpt":{"rendered":"

Chicago (Aug. 21, 2019) \u2014 Today, Clover Imaging Group released a case study documenting Blue Technologies\u2019 inbound marketing results for the first six months following their new website launch in December 2018. Blue Technologies, an independent office equipment and managed services dealer headquartered in Ohio, worked with Amplify, Clover\u2019s full-service marketing agency, to re-invent Blue Technologies\u2019 online presence from its technology framework and marketing automation capabilities to its content strategy and search engine optimization. Blue Technologies immediately benefited from the website overhaul. In just six months, they experienced massive website traffic increases, including unique blog post views up 550 percent and a 50 percent increase in the average time a user engages with the website. The precise search engine optimization strategy generated 49 percent growth in new contacts from organic search alone. Additionally, the website\u2019s integration with HubSpot, a marketing automation tool, led to more than $300,000 in new business. \u201cWe needed a website that did more than establish credibility; we needed a sales and lead generation engine,\u201d said Paul Hanna, president of Blue Technologies. \u201cClover delivered that and more, all in an aggressive timeline. The results exceeded our expectations, including impressive spikes in sales and organic growth.\u201d Clover leveraged a hybrid of strategies and tools to completely revamp Blue Technologies\u2019 website. First, it rebuilt the website in WordPress, allowing Blue Technologies to easily update content and maintain the website through an intuitive backend dashboard. Clover also ensured the new website was built with an SEO-centric architecture, making it easy for search engines to crawl and for end users to navigate. Clover then integrated HubSpot, enabling Blue Technologies to effortlessly manage leads and communicate with customers. Beyond the website framework, Clover\u2019s Amplify team of marketing experts devised a comprehensive content plan. The idea: maintain a calendar of fresh content, designed to attract, inspire and engage customers and prospects at the right time in the buying cycle while showcasing Blue Technologies\u2019 innovative solutions. The strategy included social media management as well as an email marketing strategy. View Blue Technologies\u2019 new website here. \u201cA well-crafted website, coupled with a smart digital marketing strategy, should accelerate your sales and capture the hearts and minds of both customers and leads,\u201d said Aaron Dyck, SVP of Marketing for Clover Imaging Group. \u201cWe\u2019re looking forward to seeing Blue Technologies continue to reap the rewards of a modern digital presence.\u201d View the Blue Technologies Case Study. ### About Clover Imaging GroupCentered around sustainable innovation, Clover Imaging Group offers independent dealers, OEMs, and retailers a complete imaging and solutions platform. Clover\u2019s broad array of products and services includes award-winning remanufactured printer cartridges and parts, a comprehensive suite of managed print and technology services, and unparalleled marketing and sales support. Far from its early beginnings as an ink and toner remanufacturer, Clover has evolved into a global enterprise backed by world-class engineering, manufacturing and distribution infrastructure. These expansive capabilities enable Clover to provide a level of partnership unsurpassed in the aftermarket imaging space. About Blue TechnologiesBlue Technologies is an award-winning office technology solutions provider. Since 1995, we have offered industry-leading products backed by world-class customer service throughout the state of Ohio and have been recognized by our industry as the region\u2019s most reputable office technology provider in the process.<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[798,2166],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/35724"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=35724"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/35724\/revisions"}],"predecessor-version":[{"id":35725,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/35724\/revisions\/35725"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=35724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=35724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=35724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}