![\"\"](\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2019\/04\/Cucco.jpg\")
It took less than 20 years for Cucco to grow If this 2019 ENX Magazine<\/em>\nDifference Maker harbors a fear of failure, he masks it well.<\/p>\n\n\n\n \u201cI believe the main reason I have helped Impact become a major\nplayer in office technology is that I\u2019m not afraid to take risks and put it all\non the line every day,\u201d Cucco said. \u201cI empower and trust the recommendations\nand ideas of employees at Impact, and execute them quickly. I have learned it\nis best to be on the front of the wave, where expertise is needed and high\nmargin can be found.\u201d<\/p>\n\n\n\n Learning\nRopes of Mismanagement<\/strong><\/p>\n\n\n\n Cucco got his first taste of the industry fresh out of college. He\nsorted mail for Savin, ensuring they could get more favorable postage rates on\ntheir direct mail pieces. But prior to starting Impact in 1999, he had quite an\nexperience with an employer that actually taught him how not to manage a\ncompany. Cucco saw close-up how mistreating employees will lead to job\ndissatisfaction, stagnant growth, zero creativity and no innovation.<\/p>\n\n\n\n Indeed, Cucco feels one of the most rewarding aspects of his job\nis helping others to become successful leaders. \u201cI\nfeel it is extremely rewarding to help others achieve their personal and\nprofessional goals, which is why we invest heavily in our\nemployees. Promoting from within is one of the company’s core values, and\nI enjoy seeing employees rise through the ranks.\u201d<\/p>\n\n\n\n That desire to empower employees to take innovative risks is a\ndriving force behind Impact\u2019s crossing of the $100 million barrier. But Cucco\nis loath to rest on his laurels. In August, the company will host Impact\nOptimize2019, a one-day summit that will host 1,000 C-level professionals at\nNavy Pier in Chicago for educational sessions and demos geared toward digital\ntransformation.<\/p>\n\n\n\n \u201cThis is huge for\na company that was built off of hardware sales,\u201d Cucco related. \u201cIt\u2019s exciting\nto see an event like this come together successfully and to look at the\nphenomenal evolution Impact has made in the last several years.\u201d<\/p>\n\n\n\n Repeatable Success<\/strong><\/p>\n\n\n\n Looking ahead, Cucco is seeking to sustain Impact\u2019s excellence by making its success easily repeatable, regardless of where it goes in North America. \u201cWe want our business model to be ready to enter any market, so no matter what location you walk into, it\u2019s recognizable, and you can expect the same quality service,\u201d he said. <\/p>\n\n\n\n Cucco and his wife, Heidi, have been married for 31 years and have a daughter (age 28) and two sons (26 and 22). When it comes time to unwind, he can be found at a lake or ocean, where he loves to fish, water ski or just decompress. His other hobbies include skiing, hunting for pheasant, golfing and cooking. <\/p>\n","protected":false},"excerpt":{"rendered":" The fear of failure can be paralyzing for some in weighing risk against reward. A baseball outfielder sees a ball quickly dropping in front of him and has two choices: leave his feet in an attempt to make a heroic catch, or catch the ball on a single bounce. Some would opt to cut their losses and allow the hit to fall, which is the safer choice. Others prefer the risk, even knowing that if you leave your feet and miss the ball, it\u2019s rolling all the way to the fence. Frank Cucco didn\u2019t get to where he is by letting the ball drop. It took less than 20 years for Cucco to grow Impact into a $100 million per year office technology dealership. The CEO was prescient in knowing that the key to growth would be evolving beyond hardware offerings, and today his firm provides a comprehensive suite of digital transformation services, among them managed IT and MPS, enterprise solutions, strategic services, branding and marketing. If this 2019 ENX Magazine Difference Maker harbors a fear of failure, he masks it well. \u201cI believe the main reason I have helped Impact become a major player in office technology is that I\u2019m not afraid to take risks and put it all on the line every day,\u201d Cucco said. \u201cI empower and trust the recommendations and ideas of employees at Impact, and execute them quickly. I have learned it is best to be on the front of the wave, where expertise is needed and high margin can be found.\u201d Learning Ropes of Mismanagement Cucco got his first taste of the industry fresh out of college. He sorted mail for Savin, ensuring they could get more favorable postage rates on their direct mail pieces. But prior to starting Impact in 1999, he had quite an experience with an employer that actually taught him how not to manage a company. Cucco saw close-up how mistreating employees will lead to job dissatisfaction, stagnant growth, zero creativity and no innovation. Indeed, Cucco feels one of the most rewarding aspects of his job is helping others to become successful leaders. \u201cI feel it is extremely rewarding to help others achieve their personal and professional goals, which is why we invest heavily in our employees. Promoting from within is one of the company’s core values, and I enjoy seeing employees rise through the ranks.\u201d That desire to empower employees to take innovative risks is a driving force behind Impact\u2019s crossing of the $100 million barrier. But Cucco is loath to rest on his laurels. In August, the company will host Impact Optimize2019, a one-day summit that will host 1,000 C-level professionals at Navy Pier in Chicago for educational sessions and demos geared toward digital transformation. \u201cThis is huge for a company that was built off of hardware sales,\u201d Cucco related. \u201cIt\u2019s exciting to see an event like this come together successfully and to look at the phenomenal evolution Impact has made in the last several years.\u201d Repeatable Success Looking ahead, Cucco is seeking to sustain Impact\u2019s excellence by making its success easily repeatable, regardless of where it goes in North America. \u201cWe want our business model to be ready to enter any market, so no matter what location you walk into, it\u2019s recognizable, and you can expect the same quality service,\u201d he said. Cucco and his wife, Heidi, have been married for 31 years and have a daughter (age 28) and two sons (26 and 22). When it comes time to unwind, he can be found at a lake or ocean, where he loves to fish, water ski or just decompress. His other hobbies include skiing, hunting for pheasant, golfing and cooking.<\/p>\n","protected":false},"author":166,"featured_media":34054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[80,1650,82,84,1638],"tags":[868,2348],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/35187"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=35187"}],"version-history":[{"count":5,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/35187\/revisions"}],"predecessor-version":[{"id":35199,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/35187\/revisions\/35199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/34054"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=35187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=35187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=35187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2019\/07\/2019-Difference-Makers-emblem-1-286x300-200x200.png\")
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