{"id":34748,"date":"2019-05-30T10:49:40","date_gmt":"2019-05-30T17:49:40","guid":{"rendered":"https:\/\/www.enxmag.com\/twii\/?p=34748"},"modified":"2019-05-30T10:49:43","modified_gmt":"2019-05-30T17:49:43","slug":"attention-sales-world-are-you-traveling-on-the-road-called-relevancy","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2019\/05\/attention-sales-world-are-you-traveling-on-the-road-called-relevancy\/","title":{"rendered":"Attention Sales World…Are You Traveling on the Road Called Relevancy?"},"content":{"rendered":"\n

The sales world has changed. You can say Father Google, along with technology, has been the catalyst. The shifts have been dynamic, widespread and it’s impacting everyone from those in the C-suite to those within sales. The sales process and journey is<\/g> so different today than it was even a decade ago. It\u2019s almost a whole new ballgame. Why? Customers are in control more than ever before.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Have we entered into the world of reality and survival of the sales fittest? Sales professionals must learn to adapt. Technology and our society are evolving faster than many in sales can adapt to the changes. Darwin\u2019s words have never resonated more clearly.<\/p>\n\n\n\n

Chew on this\u2026<\/p>\n\n\n\n

Let’s say there are 10 companies in your marketplace, all of them provide similar services, solutions and<\/g> products to that of yours. What makes you different? What makes you standout<\/g>? What makes you relevant?<\/p>\n\n\n\n

I know what you’re thinking. And quite frankly, no one cares how long you been in your industry, how long your company has been in business, the awards they’ve won or how they provide the best customer service.<\/p>\n\n\n\n

Mediocrity runs rampant inside the sales world. Average salespeople are a dime a dozen, but truly original, creative thinking sales professionals are harder to find. I guarantee your clients want to work with a professional who can generate ideas to set them apart from and ahead of their competition. <\/p>\n\n\n\n

Many in Sales Are Clueless<\/strong><\/p>\n\n\n\n

Three-quarters of people who work in sales simply cannot execute, according to Kurlan & Associates. \u201cFor lack of a better word, they suck,\u201d says Dennis Connelly, vice president of business development at Kurlan & Associates.<\/p>\n\n\n\n

6% of salespeople are \u201celites\u201d who are great at selling. Another 20% are doing well but could do better. Then there are 74% who are failing. Most of the people in the 74% bracket can improve if they get training. But the bottom 25% are hopeless,<\/g> because in<\/g> addition to being ineffective, they aren\u2019t trainable. Those people \u201cshould be doing something else.\u201d <\/em>
– Kurlan & Associates<\/em><\/p>\n\n\n\n

Time to Get Real with Yourself<\/strong><\/p>\n\n\n\n

What sets you apart? Why should people choose you? Or learn from you? Or listen to you? Or do business with you? Or even have a conversation with you?<\/p>\n\n\n\n

Are you truly an exceptional sales professional? If you answered yes, WHY do you think so?<\/p>\n\n\n\n

What specific skill do you bring that allows you to stand out from the rest of the sales wolf pack?<\/p>\n\n\n\n

I encourage you to look in the mirror and ask yourself\u2026<\/p>\n\n\n\n