{"id":33552,"date":"2019-03-21T10:43:38","date_gmt":"2019-03-21T17:43:38","guid":{"rendered":"https:\/\/www.enxmag.com\/twii\/?p=33552"},"modified":"2019-03-21T11:09:39","modified_gmt":"2019-03-21T18:09:39","slug":"dealers-ponder-future-opportunities-with-vertical-driven-markets","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/feature-articles\/2019\/03\/dealers-ponder-future-opportunities-with-vertical-driven-markets\/","title":{"rendered":"Dealers Ponder Future Opportunities with Vertical-Driven Markets"},"content":{"rendered":"<p>In our previous look at vertical-driven business, we examined the art of developing competencies within a given set of market spaces. This time around, we\u2019re asking our panel to provide a glimpse of what the vertical market approach may look like going forward.<\/p>\n<div id=\"attachment_33231\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-33231\" loading=\"lazy\" class=\"size-full wp-image-33231\" src=\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2019\/02\/Erik-Crane.jpg\" alt=\"\" width=\"150\" height=\"200\" \/><p id=\"caption-attachment-33231\" class=\"wp-caption-text\">Erik Crane, CPI<\/p><\/div>\n<p>For CPI Technologies of Springfield, MO, the future is already beginning to present itself. CPI President Erik Crane notes his firm is starting to see traction in the manufacturing sector, where they have taken down several deals based on reliability, ease of service and the ability to print from many different applications.<\/p>\n<p>\u201cCustomers will have a finance application, an ERP, they\u2019ll have autoCAD\u2014all of these different types of applications and platforms they need to print from, and our ability to do that has won us a couple of deals there,\u201d Crane said. \u201cWe\u2019ve also won a couple with the finance sector and banks. Those are new ones on the horizon, and security is critical for them. Every single transaction and every interaction that anybody has on the PC, Mac, over the network, over the network or local wifi, is at risk of having bad things happen. That will be important going forward.\u201d<\/p>\n<div id=\"attachment_33229\" style=\"width: 160px\" class=\"wp-caption alignright\"><img aria-describedby=\"caption-attachment-33229\" loading=\"lazy\" class=\"size-full wp-image-33229\" src=\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2019\/02\/Scott.jpg\" alt=\"\" width=\"150\" height=\"200\" \/><p id=\"caption-attachment-33229\" class=\"wp-caption-text\">Scott.Anderson, CORE<\/p><\/div>\n<p>CORE Business Services of Medford, OR, the managed IT firm acquired by Kelley Imaging Systems, has a strong concentration within the health care vertical. Scott Anderson, president of CORE, notes the union with Kelley will help enable his organization to offer value that extends past IT services, such as a higher level of consulting with a client\u2019s electronic health records or delivering workflow automation.<\/p>\n<p>\u201cGetting past that IT layer\/security layer and really impacting their business from a consultancy standpoint would really accomplish what we\u2019re looking to do as our team continues to build ou,\u201d Anderson said. \u201cManufacturing is another vertical that we\u2019re in, but not currently in a big way. So I would see us continue to grow out our manufacturing practice a little more. It\u2019s a whole different vertical from health care, requiring a different skill set. It\u2019s definitely a growth opportunity for us.\u201d<\/p>\n<div id=\"attachment_33227\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-33227\" loading=\"lazy\" class=\"size-full wp-image-33227\" src=\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2019\/02\/Brad-Yocum.jpg\" alt=\"\" width=\"150\" height=\"200\" \/><p id=\"caption-attachment-33227\" class=\"wp-caption-text\">Brad Yocum, Funcion4<\/p><\/div>\n<p>Brad Yocum, market director for Function4 of Houston, is excited about the possibilities for the education and health care markets. \u201cWe\u2019ve been fortunate to secure several good-sized accounts and are bringing different offerings that typical hardware suppliers are not offering in those spaces, which is opening a lot of doors for us,\u201d he said. \u201cIn the medical market, Konica Minolta has a strong group of purchasing programs and products that help in that space. Sharp\u2019s platform is definitely strong in the education market.\u201d<\/p>\n<p>Kelley Imaging Systems of Seattle is hard at work growing its vertical approach, according to Brian Woodman, vice president of sales. The dealer will be making investments in the government sector in order to have specialization around the various contracts and legalese inherent with that realm. Kelley Imaging also hired a top-level producer away from a national competitor in the AEC market, who is spearheading MPS at the enterprise level.<\/p>\n<div id=\"attachment_33479\" style=\"width: 182px\" class=\"wp-caption alignright\"><img aria-describedby=\"caption-attachment-33479\" loading=\"lazy\" class=\"wp-image-33479\" src=\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2019\/03\/Brian-Woodman-300x300.jpeg\" alt=\"\" width=\"172\" height=\"172\" srcset=\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2019\/03\/Brian-Woodman-300x300.jpeg 300w, https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2019\/03\/Brian-Woodman-200x200.jpeg 200w, https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2019\/03\/Brian-Woodman-150x150.jpeg 150w, https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2019\/03\/Brian-Woodman-380x380.jpeg 380w, https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2019\/03\/Brian-Woodman.jpeg 450w\" sizes=\"(max-width: 172px) 100vw, 172px\" \/><p id=\"caption-attachment-33479\" class=\"wp-caption-text\">Brian Woodman, Kelley Imaging Systems<\/p><\/div>\n<p>Health care is certainly a prime target, given the aforementioned combination with CORE Business Services strengthening its managed network services and Kelley\u2019s ability to deliver at the local level, backed by more depth. \u201cWe now have a competency level in a lot wider area from top to bottom, which is great for all the different projects we can take on now that we hadn\u2019t been able to do before,\u201d Woodman said. \u201cOur software side of the house is huge because it assists in the process improvement. It\u2019s big when we start quantifying labor efficiency gains with clients.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our previous look at vertical-driven business, we examined the art of developing competencies within a given set of market spaces. This time around, we\u2019re asking our panel to provide a glimpse of what the vertical market approach may look like going forward. For CPI Technologies of Springfield, MO, the future is already beginning to present itself. CPI President Erik Crane notes his firm is starting to see traction in the manufacturing sector, where they have taken down several deals based on reliability, ease of service and the ability to print from many different applications. \u201cCustomers will have a finance application, an ERP, they\u2019ll have autoCAD\u2014all of these different types of applications and platforms they need to print from, and our ability to do that has won us a couple of deals there,\u201d Crane said. \u201cWe\u2019ve also won a couple with the finance sector and banks. Those are new ones on the horizon, and security is critical for them. Every single transaction and every interaction that anybody has on the PC, Mac, over the network, over the network or local wifi, is at risk of having bad things happen. That will be important going forward.\u201d CORE Business Services of Medford, OR, the managed IT firm acquired by Kelley Imaging Systems, has a strong concentration within the health care vertical. Scott Anderson, president of CORE, notes the union with Kelley will help enable his organization to offer value that extends past IT services, such as a higher level of consulting with a client\u2019s electronic health records or delivering workflow automation. \u201cGetting past that IT layer\/security layer and really impacting their business from a consultancy standpoint would really accomplish what we\u2019re looking to do as our team continues to build ou,\u201d Anderson said. \u201cManufacturing is another vertical that we\u2019re in, but not currently in a big way. So I would see us continue to grow out our manufacturing practice a little more. It\u2019s a whole different vertical from health care, requiring a different skill set. It\u2019s definitely a growth opportunity for us.\u201d Brad Yocum, market director for Function4 of Houston, is excited about the possibilities for the education and health care markets. \u201cWe\u2019ve been fortunate to secure several good-sized accounts and are bringing different offerings that typical hardware suppliers are not offering in those spaces, which is opening a lot of doors for us,\u201d he said. \u201cIn the medical market, Konica Minolta has a strong group of purchasing programs and products that help in that space. Sharp\u2019s platform is definitely strong in the education market.\u201d Kelley Imaging Systems of Seattle is hard at work growing its vertical approach, according to Brian Woodman, vice president of sales. The dealer will be making investments in the government sector in order to have specialization around the various contracts and legalese inherent with that realm. Kelley Imaging also hired a top-level producer away from a national competitor in the AEC market, who is spearheading MPS at the enterprise level. Health care is certainly a prime target, given the aforementioned combination with CORE Business Services strengthening its managed network services and Kelley\u2019s ability to deliver at the local level, backed by more depth. \u201cWe now have a competency level in a lot wider area from top to bottom, which is great for all the different projects we can take on now that we hadn\u2019t been able to do before,\u201d Woodman said. \u201cOur software side of the house is huge because it assists in the process improvement. It\u2019s big when we start quantifying labor efficiency gains with clients.\u201d<\/p>\n","protected":false},"author":166,"featured_media":33231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1650,82,87,1638],"tags":[3552,3392,3588,605],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/33552"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=33552"}],"version-history":[{"count":2,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/33552\/revisions"}],"predecessor-version":[{"id":33594,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/33552\/revisions\/33594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/33231"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=33552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=33552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=33552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}