{"id":28824,"date":"2018-04-05T12:12:08","date_gmt":"2018-04-05T19:12:08","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=28824"},"modified":"2018-04-05T12:12:08","modified_gmt":"2018-04-05T19:12:08","slug":"dealer-marketing-acquires-convergo-marketing-will-operate-as-convergo","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2018\/04\/dealer-marketing-acquires-convergo-marketing-will-operate-as-convergo\/","title":{"rendered":"Dealer Marketing Acquires Convergo Marketing, Will Operate as Convergo"},"content":{"rendered":"<p><em>Denver (April 5, 2018)<\/em> \u2014 Dealer Marketing announces the acquisition of Convergo Marketing. The new team will operate under the name Convergo.<\/p>\n<p>\u201cConvergence is the new reality of our industry,\u201d said Founder Darrell Amy. \u201cThe convergence of office equipment and IT services, along with the integration of sales and marketing driven by new buying habits, requires all of us to rethink the way we sell and market.\u201d<\/p>\n<p>Since 2004, Dealer Marketing has served the office equipment industry with digital marketing services including website development, search engine optimization, blogging, and social media management. Convergo Marketing, a HubSpot Gold Agency partner has provided inbound sales and marketing services to office technology dealers and managed IT providers for the past three years.<\/p>\n<p>&#8220;The response from our clients has been very positive as we look for new ways to integrate sales and marketing to drive business growth,&#8221; said Bill Poole, president of Convergo.<\/p>\n<p>The combined team provides services to help dealers support sales growth:<\/p>\n<ul>\n<li>Get Found ensures prospects can find the dealership or reseller online with a three-phase search engine optimization strategy.<\/li>\n<li>Get Leads transforms websites from slick online brochures into lead generation engines with calls-to-action on every page of the website.<\/li>\n<li>Get Appointments provides sales teams with sequences of emails and scripted calls that measure and maximize prospecting effectiveness.<\/li>\n<\/ul>\n<p>Growth Driven Design services bring a new approach to websites. Instead of the cost and time commitment of building a new website from the ground up, the Convergo team helps dealers improve their websites over time in an agile approach that adjusts to changing business needs.<\/p>\n<p>The Convergo team also helps dealers implement customized Inbound Marketing strategies using the HubSpot platform. With many dealers considering HubSpot to integrate and automate their sales and marketing efforts, the Convergo team provides digital marketing services that give dealers a path to inbound. This path includes a spectrum of services ranging from fully-customized inbound strategies to semi-custom strategies that leverage best practices across dealers in non-competing markets.<\/p>\n<p>\u201cOur goal is to create a path for every dealer to benefit from an inbound strategy,\u201d said Poole.<\/p>\n<p>\u201cI&#8217;m excited about the future,\u201d said Amy. \u201cAs we help our clients grow their managed network services businesses and begin to work with more IT-centric companies, the name Dealer Marketing was becoming limited. Convergo signals the beginning of a new day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Denver (April 5, 2018) \u2014 Dealer Marketing announces the acquisition of Convergo Marketing. The new team will operate under the name Convergo. \u201cConvergence is the new reality of our industry,\u201d said Founder Darrell Amy. \u201cThe convergence of office equipment and IT services, along with the integration of sales and marketing driven by new buying habits, requires all of us to rethink the way we sell and market.\u201d Since 2004, Dealer Marketing has served the office equipment industry with digital marketing services including website development, search engine optimization, blogging, and social media management. Convergo Marketing, a HubSpot Gold Agency partner has provided inbound sales and marketing services to office technology dealers and managed IT providers for the past three years. &#8220;The response from our clients has been very positive as we look for new ways to integrate sales and marketing to drive business growth,&#8221; said Bill Poole, president of Convergo. The combined team provides services to help dealers support sales growth: Get Found ensures prospects can find the dealership or reseller online with a three-phase search engine optimization strategy. Get Leads transforms websites from slick online brochures into lead generation engines with calls-to-action on every page of the website. Get Appointments provides sales teams with sequences of emails and scripted calls that measure and maximize prospecting effectiveness. Growth Driven Design services bring a new approach to websites. Instead of the cost and time commitment of building a new website from the ground up, the Convergo team helps dealers improve their websites over time in an agile approach that adjusts to changing business needs. The Convergo team also helps dealers implement customized Inbound Marketing strategies using the HubSpot platform. With many dealers considering HubSpot to integrate and automate their sales and marketing efforts, the Convergo team provides digital marketing services that give dealers a path to inbound. This path includes a spectrum of services ranging from fully-customized inbound strategies to semi-custom strategies that leverage best practices across dealers in non-competing markets. \u201cOur goal is to create a path for every dealer to benefit from an inbound strategy,\u201d said Poole. \u201cI&#8217;m excited about the future,\u201d said Amy. \u201cAs we help our clients grow their managed network services businesses and begin to work with more IT-centric companies, the name Dealer Marketing was becoming limited. Convergo signals the beginning of a new day.<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[3409,1604],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/28824"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=28824"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/28824\/revisions"}],"predecessor-version":[{"id":28825,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/28824\/revisions\/28825"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=28824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=28824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=28824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}