{"id":27973,"date":"2018-02-01T09:28:04","date_gmt":"2018-02-01T17:28:04","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=27973"},"modified":"2018-02-01T09:28:04","modified_gmt":"2018-02-01T17:28:04","slug":"impact-partners-with-aeg-to-launch-impact-sports-bar-grill-insides-staples-center","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2018\/02\/impact-partners-with-aeg-to-launch-impact-sports-bar-grill-insides-staples-center\/","title":{"rendered":"Impact Partners with AEG to Launch Impact Sports Bar & Grill Insides Staples Center"},"content":{"rendered":"

Los Angeles (Jan. 18, 2018)<\/em> \u2014 AEG, the world\u2019s leading sports and live entertainment company, has launched a comprehensive marketing partnership with Impact, a leader in the business process optimization sector. The multiyear agreement, brokered by AEG Global Partnerships, will strategically align both brands and bring the first-ever Impact Sports Bar & Grill to the main concourse inside the iconic STAPLES Center in downtown Los Angeles. In addition to the naming and branding rights of the restaurant, Impact is highlighting its new presence in Los Angeles by becoming an official partner of STAPLES Center and the LA Kings. The agreement expands Impact\u2019s visibility and deepens its ties to the business community across the Southern California region.<\/p>\n

\u201cWe are thrilled to partner with STAPLES Center to take over the branding for the main concourse restaurant, now Impact Sports Bar & Grill. This space anchors our presence on the West Coast and will be a destination for our clients and vendors,\u201d said Impact CEO Frank Cucco. \u201cHaving recently expanded our business to the West Coast, we are proud to sponsor a franchise so highly acclaimed as the LA Kings, as well as stake a presence with a team so rooted in Los Angeles\u2019 history and culture. We look forward to achieving continued growth and sales with STAPLES Center and the LA Kings by our side.\u201d<\/p>\n

Beginning Jan. 18, the 4,400 sq. ft. Impact Sports Bar & Grill, the first ever arena-based Impact-branded hospitality space, will open its doors to sports and entertainment fans during publicly ticketed events at STAPLES Center. Located prominently on the main concourse just steps from the game-time action, guests will enter via the arena\u2019s Star Plaza and be instantly immersed in the exciting atmosphere STAPLES Center attendees have come to expect during an event. Fans can watch their favorite players and teams on more than 30 television screens while ordering from a menu of signature food and drink options by Levy Restaurants. Impact Sports Bar & Grill will also feature premium Impact branding and signage throughout the interior and exterior of the restaurant along with first-class, state-of-the-art amenities and seating.<\/p>\n

\u201cTogether with Impact, we have created a dynamic hospitality space that will allow our STAPLES Center guests to be the true benefactors of this new relationship,\u201d said Lee Zeidman, President of STAPLES Center and L.A. LIVE. \u201cJoining forces with a best-in-class company like Impact on the new Impact Sports Bar & Grill presents a tremendous opportunity for us to add value at our venue, enhance the guest experience and raise the bar of excellence even higher for the thousands of visitors we receive each year.\u201d<\/p>\n

Established nearly two decades ago and headquartered in Illinois, Impact has always focused on organic growth and one of the most important factors for this is brand recognition. A part of the company\u2019s rapidly expanding West Coast initiatives and operations, is its partnership with AEG \u2013 its first foray into the sports, live entertainment and hospitality sectors in Los Angeles. Although the company\u2019s presence is recent in California\u2019s competitive sports landscape, Impact has had a long-standing history of supporting sports teams and maintaining partnerships across several professional franchises, including the Chicago Blackhawks, the Milwaukee Brewers, the Chicago Cubs and more. Impact\u2019s alignment with a world-class facility and an\u001b NHL team, such as STAPLES Center and the LA Kings, will raise brand awareness for the company among a passionate and growing group of sports and entertainment fans. This sponsorship will include Impact\u2019s presence at all LA Kings home games at STAPLES Center, including dasher boards and LED advertising, as well as various hospitality elements. Additionally, with LA Kings hockey becoming a major event on the Los Angeles sporting calendar, the new partnership will enable Impact to speak to its target customers in new and meaningful ways.<\/p>\n

\u201cImpact\u2019s vision for outstanding service and commitment to customers clearly aligns with ours, making this partnership a natural fit,\u201d said Josh Veilleux, vice president, AEG Global Partnerships. \u201cWe are proud to bring the Impact Sports Bar & Grill to our fans at one of the most iconic venues in our portfolio of assets, helping Impact expand both its overall business footprint and its exemplary services in the Los Angeles market.\u201d<\/p>\n

###<\/p>\n

About Impact<\/strong>
\nImpact<\/a> is a fierce competitor in the Business Process Optimization space. Founded in 1999, Impact employs over 450 people at its 15 locations. Impact uses business process optimization to help growing organizations reduce redundant, manual or paper-based processes. Teams of specialists work together to design, implement and support industry-leading solutions and technology. These sustainable initiatives lead to increased efficiency and the rapid achievement of operational goals.<\/p>\n","protected":false},"excerpt":{"rendered":"

Los Angeles (Jan. 18, 2018) \u2014 AEG, the world\u2019s leading sports and live entertainment company, has launched a comprehensive marketing partnership with Impact, a leader in the business process optimization sector. The multiyear agreement, brokered by AEG Global Partnerships, will strategically align both brands and bring the first-ever Impact Sports Bar & Grill to the main concourse inside the iconic STAPLES Center in downtown Los Angeles. In addition to the naming and branding rights of the restaurant, Impact is highlighting its new presence in Los Angeles by becoming an official partner of STAPLES Center and the LA Kings. The agreement expands Impact\u2019s visibility and deepens its ties to the business community across the Southern California region. \u201cWe are thrilled to partner with STAPLES Center to take over the branding for the main concourse restaurant, now Impact Sports Bar & Grill. This space anchors our presence on the West Coast and will be a destination for our clients and vendors,\u201d said Impact CEO Frank Cucco. \u201cHaving recently expanded our business to the West Coast, we are proud to sponsor a franchise so highly acclaimed as the LA Kings, as well as stake a presence with a team so rooted in Los Angeles\u2019 history and culture. We look forward to achieving continued growth and sales with STAPLES Center and the LA Kings by our side.\u201d Beginning Jan. 18, the 4,400 sq. ft. Impact Sports Bar & Grill, the first ever arena-based Impact-branded hospitality space, will open its doors to sports and entertainment fans during publicly ticketed events at STAPLES Center. Located prominently on the main concourse just steps from the game-time action, guests will enter via the arena\u2019s Star Plaza and be instantly immersed in the exciting atmosphere STAPLES Center attendees have come to expect during an event. Fans can watch their favorite players and teams on more than 30 television screens while ordering from a menu of signature food and drink options by Levy Restaurants. Impact Sports Bar & Grill will also feature premium Impact branding and signage throughout the interior and exterior of the restaurant along with first-class, state-of-the-art amenities and seating. \u201cTogether with Impact, we have created a dynamic hospitality space that will allow our STAPLES Center guests to be the true benefactors of this new relationship,\u201d said Lee Zeidman, President of STAPLES Center and L.A. LIVE. \u201cJoining forces with a best-in-class company like Impact on the new Impact Sports Bar & Grill presents a tremendous opportunity for us to add value at our venue, enhance the guest experience and raise the bar of excellence even higher for the thousands of visitors we receive each year.\u201d Established nearly two decades ago and headquartered in Illinois, Impact has always focused on organic growth and one of the most important factors for this is brand recognition. A part of the company\u2019s rapidly expanding West Coast initiatives and operations, is its partnership with AEG \u2013 its first foray into the sports, live entertainment and hospitality sectors in Los Angeles. Although the company\u2019s presence is recent in California\u2019s competitive sports landscape, Impact has had a long-standing history of supporting sports teams and maintaining partnerships across several professional franchises, including the Chicago Blackhawks, the Milwaukee Brewers, the Chicago Cubs and more. Impact\u2019s alignment with a world-class facility and an\u001b NHL team, such as STAPLES Center and the LA Kings, will raise brand awareness for the company among a passionate and growing group of sports and entertainment fans. This sponsorship will include Impact\u2019s presence at all LA Kings home games at STAPLES Center, including dasher boards and LED advertising, as well as various hospitality elements. Additionally, with LA Kings hockey becoming a major event on the Los Angeles sporting calendar, the new partnership will enable Impact to speak to its target customers in new and meaningful ways. \u201cImpact\u2019s vision for outstanding service and commitment to customers clearly aligns with ours, making this partnership a natural fit,\u201d said Josh Veilleux, vice president, AEG Global Partnerships. \u201cWe are proud to bring the Impact Sports Bar & Grill to our fans at one of the most iconic venues in our portfolio of assets, helping Impact expand both its overall business footprint and its exemplary services in the Los Angeles market.\u201d ### About Impact Impact is a fierce competitor in the Business Process Optimization space. Founded in 1999, Impact employs over 450 people at its 15 locations. Impact uses business process optimization to help growing organizations reduce redundant, manual or paper-based processes. Teams of specialists work together to design, implement and support industry-leading solutions and technology. These sustainable initiatives lead to increased efficiency and the rapid achievement of operational goals.<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[2348],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/27973"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=27973"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/27973\/revisions"}],"predecessor-version":[{"id":27974,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/27973\/revisions\/27974"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=27973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=27973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=27973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}