![\"\"](\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2017\/09\/Chris-Williams.jpg\")
Chris Williams,
All Copy Products<\/p><\/div>\n
According to Chris Williams, director of marketing for All Copy Products, did a promotion in conjunction with the Chiefs earlier this year. If the Chiefs won their game, website visitors could click on a link for the opportunity to win two tickets to a future contest.<\/p>\n
\u201cWe were able to gather some good information and funnel some marketing to (visitors),\u201d Williams said. \u201cWe saw upwards of 100 entries the first time, so it really helps us build out our sales funnels. We can get them into drip campaigns and we can really leverage our long-term investment on it.\u201d<\/p>\n
Evolving a company\u2019s sales and marketing plan of attack to leverage the web and third-party resources is a necessary step to compete in a business world that has contracted in size due to the internet. But the best-laid plans can go out the window if your feet on the street, a.k.a. the sales staff, isn\u2019t up to the task.<\/p>\n
Eakes Office Solutions of Grand Island, NE, partners with an outside firm that specializes in providing leads and setting up appointments with prospects in the dealer\u2019s markets. But Sandy Faber, corporate marketing manager, is confident in her account executives\u2019 ability to close the deal.<\/p>\n
![\"\"](\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2017\/09\/Eakes-Sandy-Faber.jpg\")
Sandy Faber, Eakes<\/p><\/div>\n
\u201cOur most effective marketing strategy is our sales team,\u201d she said. \u201cOur goal is to provide our customers with well-trained, knowledgeable salespeople that bring a high level of service and expertise to their organization for a long time.\u201d<\/p>\n
When it comes to cultivating relationships with prospects, the ability to utilize modern selling techniques is critical. Consolidated Copier Services of McDonough, GA, has enjoyed an increase in web and phone leads from its website and various marketing tactics. But at the end of the day, being forthright and upfront\u001b with prospects from the beginning will ultimately pay dividends and lead to increased business down the road.<\/p>\n
\u201cIt\u2019s all about being honest and open with your customers,\u201d noted Jordan Roberts, marketing director for Consolidated Copiers. \u201cOur reps are to the point and will let customers know if there\u2019s something we can\u2019t do. It\u2019s all about caring for your customers, making sure they trust you and know that you are going to be honest with them, not beat around the bush or hide any numbers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
This time of year brings about two certainties: little (and not so small) people dressing in various costumes with the intention of getting a piece of candy or two from your bucket of goodies. And just before Halloween, we have the Fall Classic\u2014Major League Baseball\u2019s World Series. Nearly 11 million viewers watched the Dodgers slip past the Astros, 3-1, on Tuesday. That is down 19 percent over last year\u2019s Cubs-Indians opener, but still represents a ton of eyes from a marketing perspective. Stadium advertising is a fantastic way to elevate your brand, though it can come with a high price tag. All Copy Products of Denver has sponsorship deals with the Denver Broncos, Kansas City Chiefs, Colorado Rockies and Arizona Cardinals for stadium advertising. But one\u2019s logo need not be parked just outside the end zone or behind home plate to catch people\u2019s attention. According to Chris Williams, director of marketing for All Copy Products, did a promotion in conjunction with the Chiefs earlier this year. If the Chiefs won their game, website visitors could click on a link for the opportunity to win two tickets to a future contest. \u201cWe were able to gather some good information and funnel some marketing to (visitors),\u201d Williams said. \u201cWe saw upwards of 100 entries the first time, so it really helps us build out our sales funnels. We can get them into drip campaigns and we can really leverage our long-term investment on it.\u201d Evolving a company\u2019s sales and marketing plan of attack to leverage the web and third-party resources is a necessary step to compete in a business world that has contracted in size due to the internet. But the best-laid plans can go out the window if your feet on the street, a.k.a. the sales staff, isn\u2019t up to the task. Eakes Office Solutions of Grand Island, NE, partners with an outside firm that specializes in providing leads and setting up appointments with prospects in the dealer\u2019s markets. But Sandy Faber, corporate marketing manager, is confident in her account executives\u2019 ability to close the deal. \u201cOur most effective marketing strategy is our sales team,\u201d she said. \u201cOur goal is to provide our customers with well-trained, knowledgeable salespeople that bring a high level of service and expertise to their organization for a long time.\u201d When it comes to cultivating relationships with prospects, the ability to utilize modern selling techniques is critical. Consolidated Copier Services of McDonough, GA, has enjoyed an increase in web and phone leads from its website and various marketing tactics. But at the end of the day, being forthright and upfront\u001b with prospects from the beginning will ultimately pay dividends and lead to increased business down the road. \u201cIt\u2019s all about being honest and open with your customers,\u201d noted Jordan Roberts, marketing director for Consolidated Copiers. \u201cOur reps are to the point and will let customers know if there\u2019s something we can\u2019t do. It\u2019s all about caring for your customers, making sure they trust you and know that you are going to be honest with them, not beat around the bush or hide any numbers.\u201d<\/p>\n","protected":false},"author":166,"featured_media":25711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1650,82,1866,1638],"tags":[3269,1637,796,2020,2192],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/26228"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=26228"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/26228\/revisions"}],"predecessor-version":[{"id":26229,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/26228\/revisions\/26229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/25711"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=26228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=26228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=26228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}