{"id":24408,"date":"2017-06-29T07:50:11","date_gmt":"2017-06-29T14:50:11","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=24408"},"modified":"2017-07-07T06:50:16","modified_gmt":"2017-07-07T13:50:16","slug":"difference-maker-goldberg-a-master-of-crafting-success-story","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/feature-articles\/2017\/06\/difference-maker-goldberg-a-master-of-crafting-success-story\/","title":{"rendered":"Difference Maker Goldberg a Master of Crafting Success Story"},"content":{"rendered":"
\"\"

Luke Goldberg, Clover Imaging Group (CIG)<\/p><\/div>\n

In the 1994 film Forrest Gump, which captured six Academy Awards including Best Picture, the protagonist is an intellectually-challenged but kind-hearted individual who goes through life at the whim of a feather on a breeze. Life, for Gump, is not so much a series of choices, but rather events that happen to him and guide his path in many unlikely directions. His lone quest is really just to find and keep his true love, Jenny.<\/p>\n

Hollywood may have the proclivity of making extraordinary things happen to even less-than-ordinary people, but for the majority of us, we\u2019re on our own to navigate our future and, ostensibly, our path to success. Luke Goldberg, the executive vice president, sales and marketing for Clover Imaging Group (CIG), wasn\u2019t about to wait for life\u2019s events to dictate his journey.<\/p>\n

\u201cSome education that I have undertaken teaches you to differentiate the things that happen to you in life or business from the story we create about it,\u201d Goldberg explained. \u201cWe all create elaborate stories that aren\u2019t grounded in what actually happened that we drag through life with us, like so much baggage, that keep us from realizing our potential.<\/p>\n

\u201cIf we can differentiate and separate \u2018what happened\u2019 from the story, it\u2019s a liberating experience,\u201d he added. \u201cImagine if every \u2018failure\u2019 isn\u2019t really a failure, it\u2019s just something that happened that didn\u2019t go your way.\u201d<\/p>\n

Goldberg\u2019s philosophy on life alone merits his inclusion as a 2017 ENX Magazine<\/em> Difference Maker, but the pursuit of his passion (which he shared with Gump) has guided his 26-year career of success, even if he hasn\u2019t met as many U.S. presidents.<\/p>\n

Goldberg got an early start on his professional career, doing telesales throughout high school and college. Upon graduating, he took a position with a company (Future Graphics) owned by a family friend. The intent was to work for one year before entering law school. Perhaps that first employer\u2019s name was an indicator of things to come.<\/p>\n

In his stints with four different employers, Goldberg found each firm offered a tremendous value proposition that empowered him to make a difference for the businesses they served. \u201cAt Clover, I have been given tremendous resources to help develop innovative and powerful tools, services and solutions that enable us to transcend the traditional supplier\/customer relationship,\u201d he said.<\/p>\n

Education is a key component in the value proposition Goldberg seeks to deliver. \u201cI have always tried to look at the macro view of the industry and bring what are sometimes esoteric trends\u00a0down to earth, creating real world solutions. Sometimes that entails taking risks, which means you cannot be afraid of failure.<\/p>\n

\u201cI have been fortunate enough to work for forward thinking companies that have given me the freedom to be creative. Most of all, I am a true believer; I am passionate about our business and in helping our customers succeed, I believe that passion comes through and can be contagious.\u201d<\/p>\n

It\u2019s been an exciting time for CIG. In 2016, Clover rebranded and reinvented itself beyond the traditional tier one and big box channels to a supplier of consumables, parts and services to the global mid-market. The rebrand brought Clover\u2019s collective imaging brands, solutions and services under one sales and marketing umbrella.<\/p>\n

\u201cIt\u2019s hard to imagine a coming out party for the leading player in the game but for many in the mid-market, Clover was a bit of a mystery,\u201d Goldberg said. \u201cSince then, we are omnipresent in the mid- market and are continually bolstering our services, solutions and product portfolio in a continued effort to drive the channel forward.\u201d<\/p>\n

Spreading the CIG gospel is a key to Goldberg\u2019s objectives in the short term, but as a cog in an ISO-certified company, continuous improvement is a must. \u201cI don\u2019t see any future state where we stand back and say \u2018we have reached the mountaintop, we can rest now.\u2019\u00a0We will never be complacent and literally every day our teams are looking for new products, services and solutions that will allow us to truly partner as never before.\u201d<\/p>\n

Away from the office and metaphoric mountaintops (though he loves to backpack), Goldberg enjoys spending time with his children (two young, one adult). When he\u2019s not skiing or traveling, Goldberg can be found enjoying fine food, wine, whiskey and music.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the 1994 film Forrest Gump, which captured six Academy Awards including Best Picture, the protagonist is an intellectually-challenged but kind-hearted individual who goes through life at the whim of a feather on a breeze. Life, for Gump, is not so much a series of choices, but rather events that happen to him and guide his path in many unlikely directions. His lone quest is really just to find and keep his true love, Jenny. Hollywood may have the proclivity of making extraordinary things happen to even less-than-ordinary people, but for the majority of us, we\u2019re on our own to navigate our future and, ostensibly, our path to success. Luke Goldberg, the executive vice president, sales and marketing for Clover Imaging Group (CIG), wasn\u2019t about to wait for life\u2019s events to dictate his journey. \u201cSome education that I have undertaken teaches you to differentiate the things that happen to you in life or business from the story we create about it,\u201d Goldberg explained. \u201cWe all create elaborate stories that aren\u2019t grounded in what actually happened that we drag through life with us, like so much baggage, that keep us from realizing our potential. \u201cIf we can differentiate and separate \u2018what happened\u2019 from the story, it\u2019s a liberating experience,\u201d he added. \u201cImagine if every \u2018failure\u2019 isn\u2019t really a failure, it\u2019s just something that happened that didn\u2019t go your way.\u201d Goldberg\u2019s philosophy on life alone merits his inclusion as a 2017 ENX Magazine Difference Maker, but the pursuit of his passion (which he shared with Gump) has guided his 26-year career of success, even if he hasn\u2019t met as many U.S. presidents. Goldberg got an early start on his professional career, doing telesales throughout high school and college. Upon graduating, he took a position with a company (Future Graphics) owned by a family friend. The intent was to work for one year before entering law school. Perhaps that first employer\u2019s name was an indicator of things to come. In his stints with four different employers, Goldberg found each firm offered a tremendous value proposition that empowered him to make a difference for the businesses they served. \u201cAt Clover, I have been given tremendous resources to help develop innovative and powerful tools, services and solutions that enable us to transcend the traditional supplier\/customer relationship,\u201d he said. Education is a key component in the value proposition Goldberg seeks to deliver. \u201cI have always tried to look at the macro view of the industry and bring what are sometimes esoteric trends\u00a0down to earth, creating real world solutions. Sometimes that entails taking risks, which means you cannot be afraid of failure. \u201cI have been fortunate enough to work for forward thinking companies that have given me the freedom to be creative. Most of all, I am a true believer; I am passionate about our business and in helping our customers succeed, I believe that passion comes through and can be contagious.\u201d It\u2019s been an exciting time for CIG. In 2016, Clover rebranded and reinvented itself beyond the traditional tier one and big box channels to a supplier of consumables, parts and services to the global mid-market. The rebrand brought Clover\u2019s collective imaging brands, solutions and services under one sales and marketing umbrella. \u201cIt\u2019s hard to imagine a coming out party for the leading player in the game but for many in the mid-market, Clover was a bit of a mystery,\u201d Goldberg said. \u201cSince then, we are omnipresent in the mid- market and are continually bolstering our services, solutions and product portfolio in a continued effort to drive the channel forward.\u201d Spreading the CIG gospel is a key to Goldberg\u2019s objectives in the short term, but as a cog in an ISO-certified company, continuous improvement is a must. \u201cI don\u2019t see any future state where we stand back and say \u2018we have reached the mountaintop, we can rest now.\u2019\u00a0We will never be complacent and literally every day our teams are looking for new products, services and solutions that will allow us to truly partner as never before.\u201d Away from the office and metaphoric mountaintops (though he loves to backpack), Goldberg enjoys spending time with his children (two young, one adult). When he\u2019s not skiing or traveling, Goldberg can be found enjoying fine food, wine, whiskey and music.<\/p>\n","protected":false},"author":166,"featured_media":23083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1650,82,84,1638],"tags":[2166],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/24408"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=24408"}],"version-history":[{"count":2,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/24408\/revisions"}],"predecessor-version":[{"id":24410,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/24408\/revisions\/24410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/23083"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=24408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=24408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=24408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}