{"id":22081,"date":"2017-01-04T11:46:03","date_gmt":"2017-01-04T19:46:03","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=22081"},"modified":"2017-01-04T11:46:03","modified_gmt":"2017-01-04T19:46:03","slug":"xerox-launches-with-a-modern-day-version-of-the-iconic-brother-dominic-commercial","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2017\/01\/xerox-launches-with-a-modern-day-version-of-the-iconic-brother-dominic-commercial\/","title":{"rendered":"Xerox Launches with a Modern Day Version of the Iconic Brother Dominic Commercial"},"content":{"rendered":"

Norwalk, CT (January 4, 2017)<\/em> \u2013 Xerox (NYSE: XRX) today unveiled a new ad \u2013 led by a contemporary twist on a beloved commercial \u2013 to usher in its next chapter as an $11 billion leader in digital print technology. The commercial describes Xerox\u2019s focused direction to innovate the way organizations of all sizes communicate, connect and work.<\/p>\n

Much has changed since Xerox\u2019s \u201cBrother Dominic\u201d debuted 40 years ago in one of the most famous Super Bowl advertisements of all time. But the world\u2019s need to share information has endured. Back then, Brother Dominic turned to the Xerox copier to simply duplicate his manuscripts. But today, he translates, personalizes and securely shares his creation both physically and digitally across all devices, all over the globe.<\/p>\n

\u201cThe ad is the first manifestation of a new communications platform that will be anchored by the tagline Set the Page Free,\u201d said Toni Clayton-Hine, chief marketing officer for Xerox. \u201cIt offers a nod to Xerox\u2019s heritage, reflects our present and embraces our future by showing how Xerox has evolved to help companies connect both the physical and digital world through personalization, apps, automation, and security.\u201d<\/p>\n

Roll-out of the Brother Dominic advertisement includes 30- and 60-second television commercials and digital spots beginning in the U.S. The ads were created by Y&R NY and award-winning director James Rouse, and were inspired by the work of Allen Kay, creative director at Needham who created the original Brother Dominic commercial.<\/p>\n

###<\/p>\n

About Xerox:<\/strong>
\nXerox Corporation is an $11 billion technology leader that innovates the way the world communicates, connects and works. Our expertise is more important than ever as customers of all sizes look to improve productivity, maximize profitability and increase satisfaction. We do this for small and mid-size businesses, large enterprises, governments, graphic communications providers, and for our partners who serve them.<\/p>\n

We understand what\u2019s at the heart of work \u2013 and all of the forms it can take. We embrace the increasingly complex world of paper and digital. Office and mobile. Personal and social. Every day across the globe \u2013 in more than 160 countries \u2013 our technology, software and people successfully navigate those intersections. We automate, personalize, package, analyze and secure information to keep our customers moving at an accelerated pace. For more information visit www.xerox.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Norwalk, CT (January 4, 2017) \u2013 Xerox (NYSE: XRX) today unveiled a new ad \u2013 led by a contemporary twist on a beloved commercial \u2013 to usher in its next chapter as an $11 billion leader in digital print technology. The commercial describes Xerox\u2019s focused direction to innovate the way organizations of all sizes communicate, connect and work. Much has changed since Xerox\u2019s \u201cBrother Dominic\u201d debuted 40 years ago in one of the most famous Super Bowl advertisements of all time. But the world\u2019s need to share information has endured. Back then, Brother Dominic turned to the Xerox copier to simply duplicate his manuscripts. But today, he translates, personalizes and securely shares his creation both physically and digitally across all devices, all over the globe. \u201cThe ad is the first manifestation of a new communications platform that will be anchored by the tagline Set the Page Free,\u201d said Toni Clayton-Hine, chief marketing officer for Xerox. \u201cIt offers a nod to Xerox\u2019s heritage, reflects our present and embraces our future by showing how Xerox has evolved to help companies connect both the physical and digital world through personalization, apps, automation, and security.\u201d Roll-out of the Brother Dominic advertisement includes 30- and 60-second television commercials and digital spots beginning in the U.S. The ads were created by Y&R NY and award-winning director James Rouse, and were inspired by the work of Allen Kay, creative director at Needham who created the original Brother Dominic commercial. ### About Xerox: Xerox Corporation is an $11 billion technology leader that innovates the way the world communicates, connects and works. Our expertise is more important than ever as customers of all sizes look to improve productivity, maximize profitability and increase satisfaction. We do this for small and mid-size businesses, large enterprises, governments, graphic communications providers, and for our partners who serve them. We understand what\u2019s at the heart of work \u2013 and all of the forms it can take. We embrace the increasingly complex world of paper and digital. Office and mobile. Personal and social. Every day across the globe \u2013 in more than 160 countries \u2013 our technology, software and people successfully navigate those intersections. We automate, personalize, package, analyze and secure information to keep our customers moving at an accelerated pace. For more information visit www.xerox.com.<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[362],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/22081"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=22081"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/22081\/revisions"}],"predecessor-version":[{"id":22082,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/22081\/revisions\/22082"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=22081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=22081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=22081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}