{"id":2078,"date":"2012-04-05T13:48:03","date_gmt":"2012-04-05T13:48:03","guid":{"rendered":"http:\/\/www.theweekinimaging.com\/?p=2078"},"modified":"2012-04-05T13:48:03","modified_gmt":"2012-04-05T13:48:03","slug":"industry-analysts-sales-dashboard-app-brings-the-sales-pitch-into-the-21st-century","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/feature-articles\/2012\/04\/industry-analysts-sales-dashboard-app-brings-the-sales-pitch-into-the-21st-century\/","title":{"rendered":"Industry Analysts\u2019 Sales Dashboard App Brings the Sales Pitch into the 21st Century"},"content":{"rendered":"
\"\"<\/a>

Sample screen from the IA Sales Dashboard app.<\/p><\/div>\n

This is cool if you\u2019re a dealer sales rep, sales manager, or owner. Imagine a mobile app that functions as a presentation tool, or better yet a virtual pitch book with all your product brochures, videos, reliability comparisons, and presentations, etc. You can e-mail and sign orders on the tablet, and send brochures to the customer. And if you\u2019re management, this app ensures that all your reps are on the same page with consistent current product information, pricing, etc. It\u2019s called the Industry Analysts Sales Dashboard and can be seen here: http:\/\/www.industryanalysts.com\/IA10\/Dashboard.html<\/p>\n

\u201cIt’s a great differentiator and allows reps to give better, more professional presentations using digital technology instead of pitching how they are technology gurus only to hand the customer paper brochures, paper pricing, etc.\u201d says Andy Slawetsky, president of Industry Analysts. \u201cIt makes the dealer look like they have their own app developers because the app has their logo on the home screen.\u201d<\/p>\n

The IA Sales Dashboard works with iPads and droid-based devices. A Galaxy Tab version is on the way.<\/p>\n

What\u2019s nice about this from a dealer perspective is that once they sign up for a subscription, it can be customized specifically to that dealer\u2019s product and service offerings.<\/p>\n

\u201cThe content is loaded by them, managed by them, they can put pricing on there, they\u2019re the only ones with access to it, it\u2019s their subscription,\u201d explains Slawetsky. \u201cIt essentially allows the dealer or manufacturer or dealer to standardize the pitch book.\u201d<\/p>\n

Industry Analysts can help point the dealer in the direction of content, and dealers who subscribe to Industry Analysts\u2019 services can include some of that content as well. Every dealer dashboard looks different. When the app is accessed the first thing that comes up is the dealer\u2019s logo.<\/p>\n

\u201cIt\u2019s much easier than if a dealer were to try and pull this together on their own,\u201d says Slawetsky. \u201cIt has every single piece of information and collateral we have. It makes your dealership look more sophisticated to the customer and gives it a higher tech feel.\u201d<\/p>\n

It\u2019s a turnkey app and the dealer simply logs onto a Website to upload content and brand it.<\/p>\n

For dealers selling solutions the app can even allow the sales rep to look up solutions by vertical market. For example, when in front of a customer in the education market, they can access the various solutions for that market and the app brings up the script for each given solution. They may not know what that product is, but under it, the script asks \u2018do you need preprinted forms, do you need mobile printing, and depending on the answer the sales rep hits a button and a brochure for that app pops up. When the rep is done talking about the solution or a product, he can e-mail the brochure directly from the device to the customer.<\/p>\n

Pricing is subscription based by number of users in the dealership.<\/p>\n

So far the feedback, whether it\u2019s from dealers or the OEMs, who are another target market for the app, has been great.<\/p>\n

\u201cEverybody who has seen it has been blown away,\u201d states Slawetsky. \u201cThey love it. The question is whether they want to spend the money on it.\u201d<\/p>\n

Although Industry Analysts is just beginning to market the app, future enhancements are already in the planning stages. Expect to see an MPS site survey tool along with all sorts of customization that the manufacturer or even the larger dealers can use to tie it into their CRM systems in the near future.\u00a0<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This is cool if you\u2019re a dealer sales rep, sales manager, or owner. Imagine a mobile app that functions as a presentation tool, or better yet a virtual pitch book with all your product brochures, videos, reliability comparisons, and presentations, etc. You can e-mail and sign orders on the tablet, and send brochures to the customer. And if you\u2019re management, this app ensures that all your reps are on the same page with consistent current product information, pricing, etc. It\u2019s called the Industry Analysts Sales Dashboard and can be seen here: http:\/\/www.industryanalysts.com\/IA10\/Dashboard.html \u201cIt’s a great differentiator and allows reps to give better, more professional presentations using digital technology instead of pitching how they are technology gurus only to hand the customer paper brochures, paper pricing, etc.\u201d says Andy Slawetsky, president of Industry Analysts. \u201cIt makes the dealer look like they have their own app developers because the app has their logo on the home screen.\u201d The IA Sales Dashboard works with iPads and droid-based devices. A Galaxy Tab version is on the way. What\u2019s nice about this from a dealer perspective is that once they sign up for a subscription, it can be customized specifically to that dealer\u2019s product and service offerings. \u201cThe content is loaded by them, managed by them, they can put pricing on there, they\u2019re the only ones with access to it, it\u2019s their subscription,\u201d explains Slawetsky. \u201cIt essentially allows the dealer or manufacturer or dealer to standardize the pitch book.\u201d Industry Analysts can help point the dealer in the direction of content, and dealers who subscribe to Industry Analysts\u2019 services can include some of that content as well. Every dealer dashboard looks different. When the app is accessed the first thing that comes up is the dealer\u2019s logo. \u201cIt\u2019s much easier than if a dealer were to try and pull this together on their own,\u201d says Slawetsky. \u201cIt has every single piece of information and collateral we have. It makes your dealership look more sophisticated to the customer and gives it a higher tech feel.\u201d It\u2019s a turnkey app and the dealer simply logs onto a Website to upload content and brand it. For dealers selling solutions the app can even allow the sales rep to look up solutions by vertical market. For example, when in front of a customer in the education market, they can access the various solutions for that market and the app brings up the script for each given solution. They may not know what that product is, but under it, the script asks \u2018do you need preprinted forms, do you need mobile printing, and depending on the answer the sales rep hits a button and a brochure for that app pops up. When the rep is done talking about the solution or a product, he can e-mail the brochure directly from the device to the customer. Pricing is subscription based by number of users in the dealership. So far the feedback, whether it\u2019s from dealers or the OEMs, who are another target market for the app, has been great. \u201cEverybody who has seen it has been blown away,\u201d states Slawetsky. \u201cThey love it. The question is whether they want to spend the money on it.\u201d Although Industry Analysts is just beginning to market the app, future enhancements are already in the planning stages. Expect to see an MPS site survey tool along with all sorts of customization that the manufacturer or even the larger dealers can use to tie it into their CRM systems in the near future.\u00a0      <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[82],"tags":[],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/2078"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=2078"}],"version-history":[{"count":0,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/2078\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=2078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=2078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=2078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}