{"id":2068,"date":"2012-03-30T12:18:11","date_gmt":"2012-03-30T12:18:11","guid":{"rendered":"http:\/\/www.theweekinimaging.com\/?p=2068"},"modified":"2012-03-30T12:18:11","modified_gmt":"2012-03-30T12:18:11","slug":"digging-deeper-into-the-samsung-greatamerica-leasing-partnership","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/feature-articles\/2012\/03\/digging-deeper-into-the-samsung-greatamerica-leasing-partnership\/","title":{"rendered":"Digging Deeper into the Samsung GreatAmerica Leasing Partnership"},"content":{"rendered":"

\"\"<\/a>The news came out last week that GreatAmerica Leasing Corp. and Samsung Electronics America have joined forces to assist Samsung office equipment dealers with an equipment finance program. According to a press announcement that appeared here last week in the News Bytes section, the zero percent, 36-month lease program was developed to help qualified Samsung dealers expand their market share and provide additional incentives to their customers. Additionally, Samsung has added GreatAmerica as a Samsung MPS Select Partner.<\/p>\n

This is a strategic move for Samsung, a relative latecomer to the U.S. office technology market under their own brand, as they look to grow their dealer channel. Plus they\u2019re now put together a managed print services program that will further bolster their efforts with that channel. The Samsung MPS program provides dealers with a suite of tools to optimize and manage their customers\u2019 printer, MFP and copier fleets, while reportedly lowering their operating costs and providing opportunities for enhanced revenue and profits. The zero percent program will certainly reinforce the MPS program.\u00a0<\/p>\n

\"\"<\/a>\u201cSamsung is subsidizing and putting some dollars towards helping dealers have a more competitive lease program in conjunction with what they think is a very competitively priced product,\u201d states Greg VandeWalker, senior vice president, strategic relationships for GreatAmerica Leasing. \u201cThe other thing they\u2019re trying to do is position their products from an MPS perspective and saying. \u2018if you\u2019re in MPS their product is clearly a good product to be using.\u2019 That\u2019s the main reason they picked us [as their leasing partner].\u201d<\/p>\n

GreatAmerica\u2019s experience in managed print services will be an asset to Samsung.<\/p>\n

\u201cOne of the benefits we bring is that we really are the best when it comes to managed print services\u2014at billing, at understanding it, at setting them up, all the details you need to have,\u201d notes VandeWalker. \u201cWe\u2019ve mastered those and continue to add more value and service around MPS billing.\u201d<\/p>\n

He describes GreatAmerica as \u201cthe great enabler of managed print,\u201d which is another reason that dealers tend to work with them.<\/p>\n

\u201cThe dealers or OEMs sell managed print, but it\u2019s a completely different thing to build a managed print [program] and manage it,\u201d explains VandeWalker. \u201cWe can help them offer an efficient and effective managed print program.\u201d<\/p>\n

He expects the Samsung relationship to expand GreatAmerica\u2019s footprint in the dealer channel beyond where it is today. He acknowledges that Samsung is carried by some of GreatAmerica\u2019s existing dealer customers, but there\u2019s plenty more that will be exposed to GreatAmerica through this partnership.<\/p>\n

\u201cThis is going to help broaden our footprint in the copier channel,\u201d adds VandeWalker.<\/p>\n

For Samsung dealers the ultimate benefit will be the zero lease financing with VandeWalker noting that this rate completely removes price from the discussion and allows Samsung and its dealers to talk about the quality and TCO of their product.<\/p>\n

\u201cThey feel they have a good story to tell there,\u201d says VandeWalker.<\/p>\n

Gauging the success of the relationship is easy from GreatAmerica\u2019s perspective.<\/p>\n

\u201cAt the end of the day we\u2019re a finance company and it\u2019s one of two things, how have we been able to increase our lease volume and how many devices do we have under management?\u201d says Walker. \u201cWe\u2019re always looking to increase that number.\u201d<\/p>\n

Incidentally, working with OEMs is a relatively new strategy for GreatAmerica. They\u2019ve been part of the Toshiba program for a year and a half and also have an arrangement with Kyocera. Expect to hear about three additional OEM relationships in the near future.<\/p>\n

\u201cWe purposely stayed away from the OEM programs until a couple of years because we completely dominate the dealer channel,\u201d explains VandeWalker. \u201cBut as the OEMs start buying up dealers, we can\u2019t be on the outside so we made a strategic decision a couple of years ago to start forming relationships.\u201d<\/p>\n

Timing is everything and this announcement coincides with the upcoming introduction of Samsung\u2019s MPS program, which is expected to be more of an ala carte style MPS offering.<\/p>\n

Ron Nevo, senior manager, product marketing, Samsung Electronics America, Enterprise Business Division, notes that about 90 percent of the company\u2019s MPS engagements will be under leases, so this relationship is a no-brainer. Just as GreatAmerica looks to broaden their reach within the dealer community, Samsung expects this will help them grow as well. \u00a0<\/p>\n

\u201cWe believe this will bring more dealers on board besides the dealers we have today because it\u2019s also a better program for our existing dealers as well as new dealers to offer a better MPS program for their customers,\u201d says Nevo.<\/p>\n

Why should dealers consider Samsung?<\/p>\n

\u201cBesides of great products and good performance, and the choice of programs that our dealers can offer to their customers at a low cost,\u201d concludes Nevo.<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The news came out last week that GreatAmerica Leasing Corp. and Samsung Electronics America have joined forces to assist Samsung office equipment dealers with an equipment finance program. According to a press announcement that appeared here last week in the News Bytes section, the zero percent, 36-month lease program was developed to help qualified Samsung dealers expand their market share and provide additional incentives to their customers. Additionally, Samsung has added GreatAmerica as a Samsung MPS Select Partner. This is a strategic move for Samsung, a relative latecomer to the U.S. office technology market under their own brand, as they look to grow their dealer channel. Plus they\u2019re now put together a managed print services program that will further bolster their efforts with that channel. The Samsung MPS program provides dealers with a suite of tools to optimize and manage their customers\u2019 printer, MFP and copier fleets, while reportedly lowering their operating costs and providing opportunities for enhanced revenue and profits. The zero percent program will certainly reinforce the MPS program.\u00a0 \u201cSamsung is subsidizing and putting some dollars towards helping dealers have a more competitive lease program in conjunction with what they think is a very competitively priced product,\u201d states Greg VandeWalker, senior vice president, strategic relationships for GreatAmerica Leasing. \u201cThe other thing they\u2019re trying to do is position their products from an MPS perspective and saying. \u2018if you\u2019re in MPS their product is clearly a good product to be using.\u2019 That\u2019s the main reason they picked us [as their leasing partner].\u201d GreatAmerica\u2019s experience in managed print services will be an asset to Samsung. \u201cOne of the benefits we bring is that we really are the best when it comes to managed print services\u2014at billing, at understanding it, at setting them up, all the details you need to have,\u201d notes VandeWalker. \u201cWe\u2019ve mastered those and continue to add more value and service around MPS billing.\u201d He describes GreatAmerica as \u201cthe great enabler of managed print,\u201d which is another reason that dealers tend to work with them. \u201cThe dealers or OEMs sell managed print, but it\u2019s a completely different thing to build a managed print [program] and manage it,\u201d explains VandeWalker. \u201cWe can help them offer an efficient and effective managed print program.\u201d He expects the Samsung relationship to expand GreatAmerica\u2019s footprint in the dealer channel beyond where it is today. He acknowledges that Samsung is carried by some of GreatAmerica\u2019s existing dealer customers, but there\u2019s plenty more that will be exposed to GreatAmerica through this partnership. \u201cThis is going to help broaden our footprint in the copier channel,\u201d adds VandeWalker. For Samsung dealers the ultimate benefit will be the zero lease financing with VandeWalker noting that this rate completely removes price from the discussion and allows Samsung and its dealers to talk about the quality and TCO of their product. \u201cThey feel they have a good story to tell there,\u201d says VandeWalker. Gauging the success of the relationship is easy from GreatAmerica\u2019s perspective. \u201cAt the end of the day we\u2019re a finance company and it\u2019s one of two things, how have we been able to increase our lease volume and how many devices do we have under management?\u201d says Walker. \u201cWe\u2019re always looking to increase that number.\u201d Incidentally, working with OEMs is a relatively new strategy for GreatAmerica. They\u2019ve been part of the Toshiba program for a year and a half and also have an arrangement with Kyocera. Expect to hear about three additional OEM relationships in the near future. \u201cWe purposely stayed away from the OEM programs until a couple of years because we completely dominate the dealer channel,\u201d explains VandeWalker. \u201cBut as the OEMs start buying up dealers, we can\u2019t be on the outside so we made a strategic decision a couple of years ago to start forming relationships.\u201d Timing is everything and this announcement coincides with the upcoming introduction of Samsung\u2019s MPS program, which is expected to be more of an ala carte style MPS offering. Ron Nevo, senior manager, product marketing, Samsung Electronics America, Enterprise Business Division, notes that about 90 percent of the company\u2019s MPS engagements will be under leases, so this relationship is a no-brainer. Just as GreatAmerica looks to broaden their reach within the dealer community, Samsung expects this will help them grow as well. \u00a0 \u201cWe believe this will bring more dealers on board besides the dealers we have today because it\u2019s also a better program for our existing dealers as well as new dealers to offer a better MPS program for their customers,\u201d says Nevo. Why should dealers consider Samsung? \u201cBesides of great products and good performance, and the choice of programs that our dealers can offer to their customers at a low cost,\u201d concludes Nevo. \u00a0<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[82],"tags":[],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/2068"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=2068"}],"version-history":[{"count":0,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/2068\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=2068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=2068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=2068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}