{"id":1489,"date":"2011-12-15T14:07:51","date_gmt":"2011-12-15T14:07:51","guid":{"rendered":"http:\/\/www.theweekinimaging.com\/?p=1489"},"modified":"2011-12-15T14:07:51","modified_gmt":"2011-12-15T14:07:51","slug":"okiagiliant-partnership-places-the-bta-channel-on-the-fast-track-to-managed-services","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/feature-articles\/2011\/12\/okiagiliant-partnership-places-the-bta-channel-on-the-fast-track-to-managed-services\/","title":{"rendered":"OKI\/Agiliant Partnership Places the BTA Channel on the Fast Track to Managed Services"},"content":{"rendered":"<p>If anyone has any doubts as to OKI Data Americas commitment to the BTA channel, you can toss those doubts out the window based on this week\u2019s announcement of a platform development agreement with Agiliant, Inc., whereby Agiliant\u2019s MITOS (Managed Information Technology and Output Services) offering will incorporate OKI\u2019s proprietary Total Managed Print (TMP) solution to provide a suite of services to be offered through the Agiliant Affiliate Network (AAN) within the BTA dealer channel.<\/p>\n<p>From an industry perspective this announcement bridges the gap between managed network services and managed print services. According to a press release issued by OKI, this alliance is among the first of its kind, and will allow dealers to provide end-to-end, integrated Managed Network Services (MNS) and Managed Print Services (MPS) solutions to customers to supplement their office equipment sales, lease and service offerings. This, says OKI will allow dealers to generate immediate returns and benefit from recurring revenue streams.<\/p>\n<p>The two primary components of the alliance advance Agiliant\u2019s MITOS offering by providing dealers in the AAN with a standardized product suite and technology platform that streamlines operations, shortens sales cycles and automates many of the integration requirements for building and delivering managed services. Agiliant will incorporate key aspects of OKI\u2019s TMP Portal into its business processes to standardize asset and life cycle management, sales and delivery components. In addition, OKI\u2019s broad portfolio of award-winning printing solutions will be offered as a preferred printer brand within Agiliant\u2019s MITOS solution suite throughout the AAN.<\/p>\n<p>The AAN is a nationwide network of business technology product and service providers, largely comprised of BTA dealers \u2013 each having been carefully evaluated and selected as best of breed in its respective market. AAN member companies are exclusively licensed to market and carry the MITOS solution suite to deliver managed IT and document output management products and services to their customers.<\/p>\n<div id=\"attachment_1387\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2011\/11\/Gary-Stevens.jpg\"><img aria-describedby=\"caption-attachment-1387\" loading=\"lazy\" class=\"size-full wp-image-1387\" title=\"Gary Stevens\" src=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2011\/11\/Gary-Stevens.jpg\" alt=\"\" width=\"150\" height=\"147\" \/><\/a><p id=\"caption-attachment-1387\" class=\"wp-caption-text\">Gary Stevens<\/p><\/div>\n<p>Agiliant President and CEO Gary Stevens describes the Agiliant Affiliate Network as an exclusive network, and one that he hopes will eventually encompass the top 60 BTA companies in the top 60 markets across the country. Clearly both organizations feel this is a good fit.\u00a0<\/p>\n<p>\u201cWe\u2019re very excited about this partnership we feel tying into OKI and their innovation we can bring out vision to the market much faster,\u201d says Stevens. \u201cWe\u2019ve looked at OKI and the things that they\u2019re doing and the things they\u2019ve done and it\u2019s just a perfect partnership.\u201d<\/p>\n<p>\u201cOKI has been at the forefront of helping channel partners effectively enter the document output management space to embrace the accelerating convergence of the industry,\u201d states Tim Brien, director of MPS for OKI. \u201cGary\u2019s new venture Agiliant is one of the biggest stepping stones for the BTA copier industry in quite some time.\u201d\u00a0<\/p>\n<p>Agiliant is looking to help the BTA channel transition more from a commodity based model to a services-based model through MITOS.<\/p>\n<p>\u201cWe\u2019re a foundation for these BTA channel companies to use in every aspect of taking our services solution from first call to the customer to ongoing management,\u201d says Stevens.<\/p>\n<div id=\"attachment_1478\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2011\/12\/Tim_Brien.jpg\"><img aria-describedby=\"caption-attachment-1478\" loading=\"lazy\" class=\"size-medium wp-image-1478\" title=\"Tim_Brien\" src=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2011\/12\/Tim_Brien-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2011\/12\/Tim_Brien-225x300.jpg 225w, https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2011\/12\/Tim_Brien-768x1024.jpg 768w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a><p id=\"caption-attachment-1478\" class=\"wp-caption-text\">Tim Brien<\/p><\/div>\n<p>\u201cA lot of OKI\u2019s go-to-market strategies are currently surrounding the BTA market as well as the integration of services on the IT side of the house as well as the managed print side\u2014the MFP and managed print,\u201d adds Brien. \u201cAs the world turns towards this new form of servicing, which the MITOS program encompasses, [dealers] need to turn around and take over the entire network infrastucture for managing their client\u2019s expectations and being the single source of outsourcing of not only IT network security, data backup, cloud-based solutions, but also the printers and the copiers.\u201d \u00a0<\/p>\n<p>He adds that this partnership will make it a lot easier for dealers to overcome many of the obstacles of getting into managed services, which is an area Brien believes is more difficult for dealers to embrace than managed print services.<\/p>\n<p>\u201cThis is something that every organization truly does need in the BTA world,\u201d he says. \u201cWhat [Agiliant provides] isn\u2019t only the actual products or a remote monitoring system, but full management capabilities and full managmeent consultants along with sales consultancy, which really does help [the dealer] from the start up to the finish.\u201d<\/p>\n<p>The big question though is what benefits does this bring to the dealer? According to the press release, \u201cAgiliant affiliates can now offer a comprehensive suite of managed IT and output services to customers. It also offers the potential to expand their existing office equipment sales, lease, and service offerings. Additionally, it provides a standardized product suite and technology platform that streamlines operations, shortens sales cycles, and automates integration for building and delivering solutions. Finally, and this is probably one that is most beneficial to OKI, it allows dealers to offer OKI\u2019s print and MFP solutions as a preferred brand.\u201d<\/p>\n<p>The bottom line is this makes it easier for dealers to incorporate managed services into their business model and it allows them to do it a whole lot faster.<\/p>\n<p>\u201cIt\u2019s going to expedite [the process] and can get the BTA dealer to market in less than a 30-day period of time initially and [help them become] pretty successful after three to four months,\u201d says Stevens. \u201cIt\u2019s really a short journey to a services model in an efficient manner.\u201d<\/p>\n<p>\u201cThis is what the dealerships really need to do to turn around and grow their business in a natural way,\u201d adds Brien, \u201cas opposed to going out and buying a couple of more dealerships. This allows them to expand their business and expand their portfolio and the products they service and support.<\/p>\n<p>How will the two partners gauge success?<\/p>\n<p>\u201cBased on the overall penetration of dealers into their account base and by expanding their account base to not just include printers or copiers, but to truly migrate into full managed services,\u201d responds Brien.<\/p>\n<p>OKI will also gauge their success on the expansion of their TMP program. Additionally, OKI will be working with Agiliant on benchmarks of where those dealers have expanded now that they have the ability to manage every single piece of network infrastructure, which Brien says, \u201cQuite frankly gives them a competitive advantage and us a competetive advantage as a partner to that organziaiton where we\u2019re going to get more calls for products.\u201d<\/p>\n<p>For Stevens success will be gauged on the ability to work closely with OKI to develop the processes necessary to help dealers in the AAN be successful.<\/p>\n<p>\u201cCan we tie the assessment processes together, streamline the sales process and get to success where we\u2019re actually contracting for services in a way that\u2019s not being done now?\u201d he concludes.<\/p>\n<p><em>(Editor&#8217;s note: The original article on the introduction of Agiliant&#8217;s AAN follows this one.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If anyone has any doubts as to OKI Data Americas commitment to the BTA channel, you can toss those doubts out the window based on this week\u2019s announcement of a platform development agreement with Agiliant, Inc., whereby Agiliant\u2019s MITOS (Managed Information Technology and Output Services) offering will incorporate OKI\u2019s proprietary Total Managed Print (TMP) solution to provide a suite of services to be offered through the Agiliant Affiliate Network (AAN) within the BTA dealer channel. From an industry perspective this announcement bridges the gap between managed network services and managed print services. According to a press release issued by OKI, this alliance is among the first of its kind, and will allow dealers to provide end-to-end, integrated Managed Network Services (MNS) and Managed Print Services (MPS) solutions to customers to supplement their office equipment sales, lease and service offerings. This, says OKI will allow dealers to generate immediate returns and benefit from recurring revenue streams. The two primary components of the alliance advance Agiliant\u2019s MITOS offering by providing dealers in the AAN with a standardized product suite and technology platform that streamlines operations, shortens sales cycles and automates many of the integration requirements for building and delivering managed services. Agiliant will incorporate key aspects of OKI\u2019s TMP Portal into its business processes to standardize asset and life cycle management, sales and delivery components. In addition, OKI\u2019s broad portfolio of award-winning printing solutions will be offered as a preferred printer brand within Agiliant\u2019s MITOS solution suite throughout the AAN. The AAN is a nationwide network of business technology product and service providers, largely comprised of BTA dealers \u2013 each having been carefully evaluated and selected as best of breed in its respective market. AAN member companies are exclusively licensed to market and carry the MITOS solution suite to deliver managed IT and document output management products and services to their customers. Agiliant President and CEO Gary Stevens describes the Agiliant Affiliate Network as an exclusive network, and one that he hopes will eventually encompass the top 60 BTA companies in the top 60 markets across the country. Clearly both organizations feel this is a good fit.\u00a0 \u201cWe\u2019re very excited about this partnership we feel tying into OKI and their innovation we can bring out vision to the market much faster,\u201d says Stevens. \u201cWe\u2019ve looked at OKI and the things that they\u2019re doing and the things they\u2019ve done and it\u2019s just a perfect partnership.\u201d \u201cOKI has been at the forefront of helping channel partners effectively enter the document output management space to embrace the accelerating convergence of the industry,\u201d states Tim Brien, director of MPS for OKI. \u201cGary\u2019s new venture Agiliant is one of the biggest stepping stones for the BTA copier industry in quite some time.\u201d\u00a0 Agiliant is looking to help the BTA channel transition more from a commodity based model to a services-based model through MITOS. \u201cWe\u2019re a foundation for these BTA channel companies to use in every aspect of taking our services solution from first call to the customer to ongoing management,\u201d says Stevens. \u201cA lot of OKI\u2019s go-to-market strategies are currently surrounding the BTA market as well as the integration of services on the IT side of the house as well as the managed print side\u2014the MFP and managed print,\u201d adds Brien. \u201cAs the world turns towards this new form of servicing, which the MITOS program encompasses, [dealers] need to turn around and take over the entire network infrastucture for managing their client\u2019s expectations and being the single source of outsourcing of not only IT network security, data backup, cloud-based solutions, but also the printers and the copiers.\u201d \u00a0 He adds that this partnership will make it a lot easier for dealers to overcome many of the obstacles of getting into managed services, which is an area Brien believes is more difficult for dealers to embrace than managed print services. \u201cThis is something that every organization truly does need in the BTA world,\u201d he says. \u201cWhat [Agiliant provides] isn\u2019t only the actual products or a remote monitoring system, but full management capabilities and full managmeent consultants along with sales consultancy, which really does help [the dealer] from the start up to the finish.\u201d The big question though is what benefits does this bring to the dealer? According to the press release, \u201cAgiliant affiliates can now offer a comprehensive suite of managed IT and output services to customers. It also offers the potential to expand their existing office equipment sales, lease, and service offerings. Additionally, it provides a standardized product suite and technology platform that streamlines operations, shortens sales cycles, and automates integration for building and delivering solutions. Finally, and this is probably one that is most beneficial to OKI, it allows dealers to offer OKI\u2019s print and MFP solutions as a preferred brand.\u201d The bottom line is this makes it easier for dealers to incorporate managed services into their business model and it allows them to do it a whole lot faster. \u201cIt\u2019s going to expedite [the process] and can get the BTA dealer to market in less than a 30-day period of time initially and [help them become] pretty successful after three to four months,\u201d says Stevens. \u201cIt\u2019s really a short journey to a services model in an efficient manner.\u201d \u201cThis is what the dealerships really need to do to turn around and grow their business in a natural way,\u201d adds Brien, \u201cas opposed to going out and buying a couple of more dealerships. This allows them to expand their business and expand their portfolio and the products they service and support. How will the two partners gauge success? \u201cBased on the overall penetration of dealers into their account base and by expanding their account base to not just include printers or copiers, but to truly migrate into full managed services,\u201d responds Brien. OKI will also gauge their success on the expansion of their TMP program. Additionally, OKI will be working with Agiliant on benchmarks of where those dealers have expanded now that they have the ability [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[82],"tags":[],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/1489"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=1489"}],"version-history":[{"count":0,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/1489\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=1489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=1489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=1489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}