The title of this month\u2019s column can almost be a title for a midnight horror movie. But that\u2019s what we do in the publishing business as well as those in the conference session business\u2014come up with catchy titles that take things to the extreme.<\/p>\n
The reality is, diversification has long been a necessary evil in the document imaging industry. We\u2019ve seen it before in the hardware industry\u2014digital, connectivity, solutions, Managed Print Services, Managed Services, and we\u2019re seeing it on the supplies and consumables side of the business as well. That\u2019s what we\u2019re talking about in this month\u2019s feature story, \u201cDiversification in the Supplies and Aftermarket.\u201d<\/p>\n
Admittedly, we\u2019re stretching our definition of aftermarket to encompass not just the toner and ink suppliers, but the parts and supplies folks as well.<\/p>\n
With a title like \u201cDiversify or Don\u2019t, but if You Don\u2019t, Expect the Worst,\u201d it makes one wonder how many dealerships have actually gone belly up because they didn\u2019t diversify? Honestly, I can\u2019t imagine there were dealerships that blew off digital, decided against connecting the digital boxes they were selling, or ignored solutions and then had to close their doors because they didn\u2019t do one or all of those things. You can\u2019t be in the document imaging business without rolling with the technological flow, especially if your customers expect that of their technology provider. Certainly, the OEMs are doing their part to roll with the flow. It\u2019s the nature of the business.<\/p>\n
Ink and toner suppliers may be in a better position to take it slow on the diversification path, but most aren\u2019t and are diversifying into new and somewhat exciting product and services segments. That\u2019s what you\u2019ll learn about in this month\u2019s main feature. You\u2019ll also have the opportunity to dig even deeper with the supplemental editorial we\u2019ll be publishing online throughout the month of September in ENX\/The Week in Imaging. There you\u2019ll find more extensive interviews with some of the individuals we interviewed for our main feature as well as an additional piece that discusses the concerns suppliers have about broadening their product lines or expanding into uncharted territory.<\/p>\n
As is always the case with ENX, there\u2019s plenty of content to either expand your knowledge of the industry or validate whatever path you may be wandering down by seeing what your peers and key players in the industry are saying on a topic.<\/p>\n
Thanks for reading.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
The title of this month\u2019s column can almost be a title for a midnight horror movie. But that\u2019s what we do in the publishing business as well as those in the conference session business\u2014come up with catchy titles that take things to the extreme. The reality is, diversification has long been a necessary evil in the document imaging industry. We\u2019ve seen it before in the hardware industry\u2014digital, connectivity, solutions, Managed Print Services, Managed Services, and we\u2019re seeing it on the supplies and consumables side of the business as well. That\u2019s what we\u2019re talking about in this month\u2019s feature story, \u201cDiversification in the Supplies and Aftermarket.\u201d Admittedly, we\u2019re stretching our definition of aftermarket to encompass not just the toner and ink suppliers, but the parts and supplies folks as well. With a title like \u201cDiversify or Don\u2019t, but if You Don\u2019t, Expect the Worst,\u201d it makes one wonder how many dealerships have actually gone belly up because they didn\u2019t diversify? Honestly, I can\u2019t imagine there were dealerships that blew off digital, decided against connecting the digital boxes they were selling, or ignored solutions and then had to close their doors because they didn\u2019t do one or all of those things. You can\u2019t be in the document imaging business without rolling with the technological flow, especially if your customers expect that of their technology provider. Certainly, the OEMs are doing their part to roll with the flow. It\u2019s the nature of the business. Ink and toner suppliers may be in a better position to take it slow on the diversification path, but most aren\u2019t and are diversifying into new and somewhat exciting product and services segments. That\u2019s what you\u2019ll learn about in this month\u2019s main feature. You\u2019ll also have the opportunity to dig even deeper with the supplemental editorial we\u2019ll be publishing online throughout the month of September in ENX\/The Week in Imaging. There you\u2019ll find more extensive interviews with some of the individuals we interviewed for our main feature as well as an additional piece that discusses the concerns suppliers have about broadening their product lines or expanding into uncharted territory. As is always the case with ENX, there\u2019s plenty of content to either expand your knowledge of the industry or validate whatever path you may be wandering down by seeing what your peers and key players in the industry are saying on a topic. Thanks for reading. <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1908],"tags":[116,2366,328],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/13923"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=13923"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/13923\/revisions"}],"predecessor-version":[{"id":13924,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/13923\/revisions\/13924"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=13923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=13923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=13923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}