{"id":13681,"date":"2015-07-23T15:14:18","date_gmt":"2015-07-23T19:14:18","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=13681"},"modified":"2015-07-23T15:14:18","modified_gmt":"2015-07-23T19:14:18","slug":"essendant-upgrades-product-content-to-enhance-the-online-shopping-experience","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2015\/07\/essendant-upgrades-product-content-to-enhance-the-online-shopping-experience\/","title":{"rendered":"Essendant Upgrades Product Content to Enhance the Online Shopping Experience\u00a0"},"content":{"rendered":"

Deerfield, IL \u2013 July 20, 2015<\/em> \u2013\u00a0\u00a0\u00a0Premium Item Relationship content developed and syndicated by Essendant (formerly known as United Stationers) is now widely available to independent resellers through many leading technology providers.\u00a0 This enhancement provides resellers with an effective method of cross-selling products on their e-commerce sites, increasing average order value for resellers and enhancing the shopping experience for end users.<\/p>\n

\u201cThe wide availability of Premium Item Relationships from leading technology providers now puts this powerful technology into the hands of the majority of independent resellers we serve,\u201d stated Girisha Chandraraj, chief digital officer at Essendant.\u00a0 \u201cWe are focused on enabling our resellers to simply sell more online.\u00a0 These product relationships provide greater cross-sell and up-sell capabilities on-line.\u00a0 It\u2019s like translating the merchandising expertise of your best sales person onto the website.\u201d<\/p>\n

The enhancement appears on the product detail page and is delivered to customers via Essendant\u2019s Smart Search service.\u00a0 All item relationships display under unique tabs on the product detail page that clarify how the items are related to the original product that appears.\u00a0 Additional items are shown in these tabs that are clearly labeled for ease of use: Supplies, Accessories, Companions, and Product Family.<\/p>\n

Essendant is collaborating with key industry technology providers to deliver value-added content for their resellers.\u00a0 The platforms now offering Essendant Premium Item Relationship content include:
\n\u2022\u00a0\u00a0\u00a0 BMI
\n\u2022\u00a0\u00a0\u00a0 ECI \u2013 ECInteractivePLUS
\n\u2022\u00a0\u00a0\u00a0 ECI \u2013 Red Falcon
\n\u2022\u00a0\u00a0\u00a0 Enavate
\n\u2022\u00a0\u00a0\u00a0 LogicBlock
\n\u2022\u00a0\u00a0\u00a0 Thalerus
\n\u2022\u00a0\u00a0\u00a0 TradeWeb<\/p>\n

Access to Premium Items Relationships is part of Essendant\u2019s Digital Lift program designed to advance the digital experience on reseller web storefronts.\u00a0 Essendant also offers industry-leading content, search and analytics to help their customers simply sell more online.\u00a0 Resellers interested in learning more about Digital Lift offerings can contact an Essendant sales representative or email\u00a0Discover@essendant.com.<\/p>\n

About Essendant<\/em>
\nEssendant Inc. is a leading provider of workplace essentials, with 2014 net sales of $5.3 billion. The Company stocks a broad assortment of over 160,000 items, including technology products, traditional office products, janitorial and breakroom supplies, office furniture, industrial supplies, and automotive aftermarket tools. The Company’s network of 74 distribution centers enable the Company to ship most products overnight to more than ninety percent of the U.S. and major cities in Mexico and Canada. For more information, visit\u00a0essendant.com. The company’s common stock trades on the\u00a0NASDAQ Global Select Market\u00a0under the symbol ESND.<\/p>\n","protected":false},"excerpt":{"rendered":"

Deerfield, IL \u2013 July 20, 2015 \u2013\u00a0\u00a0\u00a0Premium Item Relationship content developed and syndicated by Essendant (formerly known as United Stationers) is now widely available to independent resellers through many leading technology providers.\u00a0 This enhancement provides resellers with an effective method of cross-selling products on their e-commerce sites, increasing average order value for resellers and enhancing the shopping experience for end users. \u201cThe wide availability of Premium Item Relationships from leading technology providers now puts this powerful technology into the hands of the majority of independent resellers we serve,\u201d stated Girisha Chandraraj, chief digital officer at Essendant.\u00a0 \u201cWe are focused on enabling our resellers to simply sell more online.\u00a0 These product relationships provide greater cross-sell and up-sell capabilities on-line.\u00a0 It\u2019s like translating the merchandising expertise of your best sales person onto the website.\u201d The enhancement appears on the product detail page and is delivered to customers via Essendant\u2019s Smart Search service.\u00a0 All item relationships display under unique tabs on the product detail page that clarify how the items are related to the original product that appears.\u00a0 Additional items are shown in these tabs that are clearly labeled for ease of use: Supplies, Accessories, Companions, and Product Family. Essendant is collaborating with key industry technology providers to deliver value-added content for their resellers.\u00a0 The platforms now offering Essendant Premium Item Relationship content include: \u2022\u00a0\u00a0\u00a0 BMI \u2022\u00a0\u00a0\u00a0 ECI \u2013 ECInteractivePLUS \u2022\u00a0\u00a0\u00a0 ECI \u2013 Red Falcon \u2022\u00a0\u00a0\u00a0 Enavate \u2022\u00a0\u00a0\u00a0 LogicBlock \u2022\u00a0\u00a0\u00a0 Thalerus \u2022\u00a0\u00a0\u00a0 TradeWeb Access to Premium Items Relationships is part of Essendant\u2019s Digital Lift program designed to advance the digital experience on reseller web storefronts.\u00a0 Essendant also offers industry-leading content, search and analytics to help their customers simply sell more online.\u00a0 Resellers interested in learning more about Digital Lift offerings can contact an Essendant sales representative or email\u00a0Discover@essendant.com. About Essendant Essendant Inc. is a leading provider of workplace essentials, with 2014 net sales of $5.3 billion. The Company stocks a broad assortment of over 160,000 items, including technology products, traditional office products, janitorial and breakroom supplies, office furniture, industrial supplies, and automotive aftermarket tools. The Company’s network of 74 distribution centers enable the Company to ship most products overnight to more than ninety percent of the U.S. and major cities in Mexico and Canada. For more information, visit\u00a0essendant.com. The company’s common stock trades on the\u00a0NASDAQ Global Select Market\u00a0under the symbol ESND.<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[2266],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/13681"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=13681"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/13681\/revisions"}],"predecessor-version":[{"id":13682,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/13681\/revisions\/13682"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=13681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=13681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=13681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}