{"id":12292,"date":"2015-04-30T14:56:21","date_gmt":"2015-04-30T18:56:21","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=12292"},"modified":"2015-04-30T14:56:21","modified_gmt":"2015-04-30T18:56:21","slug":"independent-stationers-introduces-intelliweb","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2015\/04\/independent-stationers-introduces-intelliweb\/","title":{"rendered":"Independent Stationers Introduces IntelliWeb"},"content":{"rendered":"<p><em>Indianapolis, IN \u2013 April 29, 2015\u2014<\/em>Independent Stationers, the industry\u2019s most progressive\u00a0independent business solutions dealer group, has launched IntelliWeb, a program designed to help its\u00a0members capitalize on digital marketing in this rapidly evolving online world.<\/p>\n<p>IntelliWeb will roll out in three phases, allowing Independent Stationers members the opportunity\u00a0to fully plan for the integration and benefits of this digital marketing solution.<\/p>\n<p>Phase I will begin with member webinars this month, introducing IntelliWeb \u2013 a dealer customized\u00a0website home page, responsive design with user-friendly features, custom blog capabilities and full\u00a0hosting. The website home page is intuitive and easy-to-use for consumers looking for information and is the ideal gateway to their ordering system.<\/p>\n<p>Phase II is the email marketing campaign, immediately following website on-boarding, designed\u00a0to engage consumers, while driving profitable promotional sales for dealers. Unique designs and\u00a0consistent product advertising across the website, e-Blasts and blogging, target 50% open rates and 5%\u00a0add-to-cart rates.<\/p>\n<p>Phase III is creative and interesting blogging about subjects other than office products, to engage\u00a0customers, while publishing content that can be found on the web to generate customer leads.\u00a0\u201cDriving consumer purchasing behavior and grabbing mindshare has shifted from print to digital,\u00a0even for the service-focused independent dealer\u201d, commented Independent Stationers Director of\u00a0Marketing, Janet Eshenour. \u201cIntelliWeb provides our members with the tools they need to succeed with\u00a0digital marketing \u2013 a professional, customized and mobile friendly website, promotional product email\u00a0campaigns and creative blogging on social networks, all integrated on the IntelliWeb platform to drive a\u00a0consistent and compelling message to the consumer.\u201d<\/p>\n<p>More detailed information on IntelliWeb for Independent Stationers members will be provided\u00a0over the coming weeks.<\/p>\n<p><em>About Independent Stationers<\/em><br \/>\nFounded in 1977, Independent Stationers is a leading global organization providing sales, marketing\u00a0support and purchasing power for the community based independent office products dealer. The\u00a0organization\u2019s members are located throughout the U.S. and in 3 foreign countries. Collectively,\u00a0Independent Stationers members produce almost $4 billion in end-user sales. For more information,\u00a0please contact Cora Lienemann at Independent Stationers headquarters (Phone: 317-579-1111; e-mail:\u00a0cora@independentstationers.coop) or visit the Independent Stationers web site at\u00a0www.independentstationers.coop<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indianapolis, IN \u2013 April 29, 2015\u2014Independent Stationers, the industry\u2019s most progressive\u00a0independent business solutions dealer group, has launched IntelliWeb, a program designed to help its\u00a0members capitalize on digital marketing in this rapidly evolving online world. IntelliWeb will roll out in three phases, allowing Independent Stationers members the opportunity\u00a0to fully plan for the integration and benefits of this digital marketing solution. Phase I will begin with member webinars this month, introducing IntelliWeb \u2013 a dealer customized\u00a0website home page, responsive design with user-friendly features, custom blog capabilities and full\u00a0hosting. The website home page is intuitive and easy-to-use for consumers looking for information and is the ideal gateway to their ordering system. Phase II is the email marketing campaign, immediately following website on-boarding, designed\u00a0to engage consumers, while driving profitable promotional sales for dealers. Unique designs and\u00a0consistent product advertising across the website, e-Blasts and blogging, target 50% open rates and 5%\u00a0add-to-cart rates. Phase III is creative and interesting blogging about subjects other than office products, to engage\u00a0customers, while publishing content that can be found on the web to generate customer leads.\u00a0\u201cDriving consumer purchasing behavior and grabbing mindshare has shifted from print to digital,\u00a0even for the service-focused independent dealer\u201d, commented Independent Stationers Director of\u00a0Marketing, Janet Eshenour. \u201cIntelliWeb provides our members with the tools they need to succeed with\u00a0digital marketing \u2013 a professional, customized and mobile friendly website, promotional product email\u00a0campaigns and creative blogging on social networks, all integrated on the IntelliWeb platform to drive a\u00a0consistent and compelling message to the consumer.\u201d More detailed information on IntelliWeb for Independent Stationers members will be provided\u00a0over the coming weeks. About Independent Stationers Founded in 1977, Independent Stationers is a leading global organization providing sales, marketing\u00a0support and purchasing power for the community based independent office products dealer. The\u00a0organization\u2019s members are located throughout the U.S. and in 3 foreign countries. Collectively,\u00a0Independent Stationers members produce almost $4 billion in end-user sales. For more information,\u00a0please contact Cora Lienemann at Independent Stationers headquarters (Phone: 317-579-1111; e-mail:\u00a0cora@independentstationers.coop) or visit the Independent Stationers web site at\u00a0www.independentstationers.coop<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[1110],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/12292"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=12292"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/12292\/revisions"}],"predecessor-version":[{"id":12293,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/12292\/revisions\/12293"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=12292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=12292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=12292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}