![\"ITEX](\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2015\/03\/ITEX-2-300x225.jpg\")
What I saw last week in my 36 hours at ITEX could easily suck up a few thousand words and more time than anyone in their right mind would want to spend reading a recap of the ITEX show.<\/p>\nWhat I saw last week in my 36 hours at ITEX could easily suck up a few thousand words and more time than anyone in their right mind would want to spend reading a recap of the ITEX show.<\/p>\n
Truth be told, there was a lot to see and a lot to do, and not a lot of time to do it in. I couldn\u2019t walk 20 feet without bumping into someone I knew or someone I\u2019ve interviewed before, or some company I\u2019ve written about. \u00a0All of that takes time. Still, I was able to make it to a few of the sessions and visit a healthy number of exhibitors.<\/p>\n
To recap the show I\u2019m going to attempt a different approach. What I\u2019ve come up with is a down and dirty view from the carpeted concrete floor of the exhibit hall complete with comments culled from various exhibitors who I asked to share with me the message that they wanted attendees, including those of you who weren\u2019t there but wished you were, to take home from this year\u2019s conference.<\/p>\n
\u201cWe have a lot of opportunities to work solutions and equipment solutions from various manufacturers into our MPS program and we would love to talk to resellers about the products that they sell and how we could help them connect with those programs.\u201d Sarah Custer, MPS Solutions, Team Manager, Supplies Network<\/em><\/p>\n \u201cTechnology is changing and it\u2019s important for us to all innovate, and [for you] to consider PaperCut in your portfolio around your devices.\u201d Chris Dance, CEI & Co-Founder, PaperCut<\/em><\/p>\n \u201cESP continues to develop intelligent diagnostic solutions to assist the BTA channel. We have a new management system that integrates with our enVision technology to assist dealerships to further service machines out in the field and provide high end intelligence that not only tells them about power issues that are occurring, but also provides them with advice and assistance to help them resolve those issues. We also have remote diagnostic technology that provides IT accessibility and we will be releasing a cloud troubleshooting tool.\u201d\u00a0 Tanya Flores, Director of Marketing, ESP\/SurgeX<\/em><\/p>\n \u201cWe appreciate your business, we love the 3D printer we now have in place and we love our new ColorEdge products\u2014it\u2019s the best color consumable compatible cartridge in the market.\u201d Scott Lewis, National Sales Director, Arlington Industries<\/em><\/p>\n \u201cI want people to remember the next evolution in print management is data. Make that data work for you and connect your devices to supplies partners that can automate your business process.\u201d Elise McFarlane, Marketing Manager, Print Fleet<\/em><\/p>\n \u201cWe are a one-stop shop for scanners and have various products from 25-ppm to 80-ppm. As a manufacturer we can offer high quality products and great customer service from our warehouse in Los Angeles.\u201d \u00a0Cindy Teng, Account Manager, Plustek<\/em><\/p>\n \u201cLaserfiche is scalable for anyone [a dealer or reseller] who has as a customer or for any prospect. Ultimately, we can make the customer happier and this will keep the customer loyal to them. We\u2019re looking at the VARs as a partner and the customer the same [way]. We\u2019re not looking to sell them and then say, \u2018see you later.\u2019 It\u2019s a partnership across the board.\u201d James Shearer, Director of Sales, Laserfiche<\/em><\/p>\n \u201cWe\u2019ve been in this business for a long time and know this business well, and we can add value in many ways. It\u2019s not about the transaction, it\u2019s more about a value proposition and a relationship we build with our clients.\u201d Raj Thadani, COO, Mars International<\/em><\/p>\n \u201cGreen Project is constantly evolving. Within the last year we\u2019ve seen the industry change quite a bit. We continue to focus on good quality products that meet our customer\u2019s needs. Next, we focus on an affordable price as you can see with our GP3D line of 3D products. Our customers are looking for an affordable low-priced 3D printer. Our GP3D line has MSRPs of $549 and $649 MSRP. They are something people can take home and play with and print things they\u2019d never thought about. Even if they don\u2019t know much about 3D design they can easily go online to any 3D design shared porthole to download any type of design. 3D printing is the future. It\u2019s still in the early stages, but give it some time, once prices come down and content increases, there\u2019s going to be a much higher demand.\u201d \u00a0Joseph Wu, President, Green Project, Inc.<\/em>\u00a0<\/em><\/p>\n \u201cThere are so many things we wish the attendees could take away after visiting our booth, but the most important thing is knowing that they, the dealers, have an alternative to their current business system and infrastructure that can grow with them and expand their current lines of business. MWA Intelligence, Inc. designed and developed FORZA, built on the SAP Business One platform, and it truly enables the dealers to control their own data and expand within and beyond the imaging channel!\u201d Jenna Stramaglio, VP Marketing, MWAi<\/em><\/p>\n \u201cWe\u2019ve been in the U.S. market for a couple of years now; we don\u2019t have as many products as [some of our competitors], but we are expanding our product line and want the BTA channel to consider Sindoh as a secondary line.\u201d Minseob Kim, COO, Overseas Operation Division, Sindoh America, Ltd. <\/em><\/p>\n \u201cDealers are looking for diversification and 3D printing is taking off now and it\u2019s a business model they all understand. I\u2019m excited about the conversations we\u2019ve had with some of the dealers; they are showing a lot more interest.\u201d Andy Wager, Business Development Manager, 3D, Scansource<\/em><\/p>\n \u201cTrade shows today are all about preparation and we\u2019re able to create productivity and hopefully drive our line because we prepare well in advance. We know who is going to be here, we set meetings, we bring data, and we use the time to have high quality meetings, and also showcase new products and solutions. For us this show was particularly impactful because we had a lot of new things to show and solutions to roll out. We have the MSE platform for Managed Print Services and two new marketing programs bolted around that. We have a lot of new exciting things to talk about. \u00a0We also had multiple prescheduled meetings. The days of setting up a booth and waiting for people to come are gone. That\u2019s not a knock on the trade show or the trade show organizers, it\u2019s just the nature of the industry. Because of our preparation we\u2019ll ultimately have a productive show along with a lot of new and exciting things to showcase.\u201d Luke Goldberg, Global SVP Sales & Marketing, Clover Technologies Group<\/em><\/p>\n \u201cCompTIA has a live and vibrant managed print community and offers a Managed Print trust mark. [Our print community] works directly with the CompTIA research team. They have a White Paper in development and are driving a lot of value back into the Managed Print industry. You should be looking at CompTIA.\u201d Lisa Person, Director, Member Communities, CompTIA <\/em><\/p>\n \u201cWe\u2019re a 27-year old independent leasing company that got into the office products and copier market five years ago. We now have a full-fledged program and offer all the programs that the big boys offer except we\u2019re totally independent. We have a great story. We\u2019ve entered trucking, IT, we\u2019re a major player in the market now and are the IBPI-endorsed finance source for all the IBPI office product dealers.\u201d Jerry Harne, Business Development, Vendor Services Group, Balboa Capital<\/em><\/p>\n \u201cWe offer quality in manufacturing, especially with color toner. The aftermarket for color toner is only 7 percent of total market compared to mono; everybody tells me there\u2019s going to see a lot of growth in color in the years to come.\u201d Lucy Ziu, General Manager of North America, Mito Color Imaging Co., Ltd.\u00a0\u00a0<\/em><\/p>\n \u201cLexmark has true game changing workflow applications. If they stop by and take a look at AccuRead Automate they know that we\u2019ve got something that is truly a conversation starter and something that will help any customer they talk with and will drive more revenue for them.\u201d Phil Boatman, Business Alliance Manager, Lexmark International<\/em><\/p>\n \u201cAs channel partners are looking at ways to be more efficient and provide solutions to customers and make it easy on their teams to implement, Ringdale has the right product to make it simple and easy to implement the solution customers want\u2014mobile printing, document output management\u2014and make it simpler for their teams to sell solutions.\u201d Eric Crump, Director of Strategic Alliances, Ringdale<\/em><\/p>\n \u201cWe\u2019ve been more technology focused than marketing focused and we\u2019re trying to change that. We\u2019re the only enterprise print solution that\u2019s not made by an OEM. The biggest benefit we bring to our \u00a0channel and OEM partners is providing them with a solution that\u2019s easy to implement.\u201d Michael Frattini, Director, South Central Region, Square9 <\/em><\/p>\n \u201c<\/em>OKI was really happy to be at ITEX to demonstrate our full portfolio of products for the BTA channel. We demonstrated \u00a0our A3 products, our A4 mid workgroup products as well as our five station C941 that has white and clear toner in addition to the normal four-color process. It was an opportunity for people to see products live and if they weren\u2019t here they\u2019ll be able to get more information on our Website.\u201d Mike Garofola, Sr. Marketing Manager Channel Marketing<\/em>, OKI Data Americas, Inc. <\/em><\/p>\n \u201cHytec provides authorized support for most of the Japanese equipment and we can typically save dealers 60-70 percent off a new board replacement cost with a longer warranty.\u201d Eric Auman, President, CEO, GM, Hytec <\/em><\/p>\n \u201cThe biggest thing for us was reconnecting with real opportunities, talking to customers and people who aren\u2019t customers that have some serious buying power and can really propel us forward.\u201d Jennifer Boyd, Director of Marketing, Parts Now<\/em><\/p>\n \u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" What I saw last week in my 36 hours at ITEX could easily suck up a few thousand words and more time than anyone in their right mind would want to spend reading a recap of the ITEX show. Truth be told, there was a lot to see and a lot to do, and not a lot of time to do it in. I couldn\u2019t walk 20 feet without bumping into someone I knew or someone I\u2019ve interviewed before, or some company I\u2019ve written about. \u00a0All of that takes time. Still, I was able to make it to a few of the sessions and visit a healthy number of exhibitors. To recap the show I\u2019m going to attempt a different approach. What I\u2019ve come up with is a down and dirty view from the carpeted concrete floor of the exhibit hall complete with comments culled from various exhibitors who I asked to share with me the message that they wanted attendees, including those of you who weren\u2019t there but wished you were, to take home from this year\u2019s conference. \u201cWe have a lot of opportunities to work solutions and equipment solutions from various manufacturers into our MPS program and we would love to talk to resellers about the products that they sell and how we could help them connect with those programs.\u201d Sarah Custer, MPS Solutions, Team Manager, Supplies Network \u201cTechnology is changing and it\u2019s important for us to all innovate, and [for you] to consider PaperCut in your portfolio around your devices.\u201d Chris Dance, CEI & Co-Founder, PaperCut \u201cESP continues to develop intelligent diagnostic solutions to assist the BTA channel. We have a new management system that integrates with our enVision technology to assist dealerships to further service machines out in the field and provide high end intelligence that not only tells them about power issues that are occurring, but also provides them with advice and assistance to help them resolve those issues. We also have remote diagnostic technology that provides IT accessibility and we will be releasing a cloud troubleshooting tool.\u201d\u00a0 Tanya Flores, Director of Marketing, ESP\/SurgeX \u201cWe appreciate your business, we love the 3D printer we now have in place and we love our new ColorEdge products\u2014it\u2019s the best color consumable compatible cartridge in the market.\u201d Scott Lewis, National Sales Director, Arlington Industries \u201cI want people to remember the next evolution in print management is data. Make that data work for you and connect your devices to supplies partners that can automate your business process.\u201d Elise McFarlane, Marketing Manager, Print Fleet \u201cWe are a one-stop shop for scanners and have various products from 25-ppm to 80-ppm. As a manufacturer we can offer high quality products and great customer service from our warehouse in Los Angeles.\u201d \u00a0Cindy Teng, Account Manager, Plustek \u201cLaserfiche is scalable for anyone [a dealer or reseller] who has as a customer or for any prospect. Ultimately, we can make the customer happier and this will keep the customer loyal to them. We\u2019re looking at the VARs as a partner and the customer the same [way]. We\u2019re not looking to sell them and then say, \u2018see you later.\u2019 It\u2019s a partnership across the board.\u201d James Shearer, Director of Sales, Laserfiche \u201cWe\u2019ve been in this business for a long time and know this business well, and we can add value in many ways. It\u2019s not about the transaction, it\u2019s more about a value proposition and a relationship we build with our clients.\u201d Raj Thadani, COO, Mars International \u201cGreen Project is constantly evolving. Within the last year we\u2019ve seen the industry change quite a bit. We continue to focus on good quality products that meet our customer\u2019s needs. Next, we focus on an affordable price as you can see with our GP3D line of 3D products. Our customers are looking for an affordable low-priced 3D printer. Our GP3D line has MSRPs of $549 and $649 MSRP. They are something people can take home and play with and print things they\u2019d never thought about. Even if they don\u2019t know much about 3D design they can easily go online to any 3D design shared porthole to download any type of design. 3D printing is the future. It\u2019s still in the early stages, but give it some time, once prices come down and content increases, there\u2019s going to be a much higher demand.\u201d \u00a0Joseph Wu, President, Green Project, Inc.\u00a0 \u201cThere are so many things we wish the attendees could take away after visiting our booth, but the most important thing is knowing that they, the dealers, have an alternative to their current business system and infrastructure that can grow with them and expand their current lines of business. MWA Intelligence, Inc. designed and developed FORZA, built on the SAP Business One platform, and it truly enables the dealers to control their own data and expand within and beyond the imaging channel!\u201d Jenna Stramaglio, VP Marketing, MWAi \u201cWe\u2019ve been in the U.S. market for a couple of years now; we don\u2019t have as many products as [some of our competitors], but we are expanding our product line and want the BTA channel to consider Sindoh as a secondary line.\u201d Minseob Kim, COO, Overseas Operation Division, Sindoh America, Ltd. \u201cDealers are looking for diversification and 3D printing is taking off now and it\u2019s a business model they all understand. I\u2019m excited about the conversations we\u2019ve had with some of the dealers; they are showing a lot more interest.\u201d Andy Wager, Business Development Manager, 3D, Scansource \u201cTrade shows today are all about preparation and we\u2019re able to create productivity and hopefully drive our line because we prepare well in advance. We know who is going to be here, we set meetings, we bring data, and we use the time to have high quality meetings, and also showcase new products and solutions. For us this show was particularly impactful because we had a lot of new things to show and solutions to roll out. We have the MSE platform for Managed Print Services and […]<\/p>\n","protected":false},"author":3,"featured_media":11706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1638],"tags":[374,328],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11705"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=11705"}],"version-history":[{"count":3,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11705\/revisions"}],"predecessor-version":[{"id":11782,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11705\/revisions\/11782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/11706"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=11705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=11705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=11705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}