{"id":11372,"date":"2015-02-18T17:07:08","date_gmt":"2015-02-18T22:07:08","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=11372"},"modified":"2015-02-18T17:07:08","modified_gmt":"2015-02-18T22:07:08","slug":"united-stationers-announces-intent-to-reposition-to-new-brand-essendant","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2015\/02\/united-stationers-announces-intent-to-reposition-to-new-brand-essendant\/","title":{"rendered":"United Stationers Announces Intent to Reposition to New Brand, Essendant"},"content":{"rendered":"<p><em>DEERFIELD, Ill. \u2013 Feb. 18, 2015 \u2013<\/em> United Stationers Inc. a leading supplier of workplace essentials, along\u00a0with partner brands Azerty, LagasseSweet and ORS Nasco, today announced their intent to reposition\u00a0under a single brand, Essendant.<\/p>\n<p>\u201cWe are very excited to announce the beginning of our journey to a new unified brand identity,\u201d said\u00a0Cody Phipps, President and CEO, United Stationers. \u201cOur industry is changing rapidly, and we must be\u00a0proactive in positioning our company for future success. Our current brands, while leaders in their\u00a0respective industries, do not truly capture the strength we have as one team with one goal. Our\u00a0strategy is based on a broader definition for our company and along with the new brand, provides a\u00a0clear vision: To supply the essentials that unlock the potential of our partners and those they serve.\u201d<\/p>\n<p>The new positioning will better capture both the transformation that has already occurred within the\u00a0company, as well as provide a platform and voice for the bold steps still on the horizon.\u00a0Significant progress has already been made in expanding and diversifying the portfolio beyond office\u00a0products. \u201cThe name United Stationers no longer captures the breadth of products and solutions we\u00a0provide,\u201d said Diane Hund, VP, Marketing, United Stationers. \u201cThe name Essendant, a combination of\u00a0\u2018essentials\u2019 and \u2018ascending,\u2019 better reflects our goal to be the fastest and most convenient solution for\u00a0workplace essentials.\u201d<\/p>\n<p>The new company name is set to become effective in June 2015, pending shareholder approval.<\/p>\n<p>The name change will not in any way affect the validity or transferability of any currently outstanding\u00a0stock certificates, and the company will not ask shareholders to surrender for exchange any\u00a0United\u00a0Stationers Inc. certificates presently held by them.<\/p>\n<p>For more information on the journey to become Essendant, visit Essendant.com<\/p>\n<p><strong>Forward-Looking Statements<\/strong><\/p>\n<p>This news release contains forward-looking statements. Words, and variations of words such as &#8220;expect&#8221;\u00a0and &#8220;will,&#8221; and similar expressions are intended to identify our forward-looking statements, including\u00a0but not limited to, United\u2019s plan to rebrand the company. These statements are based on\u00a0management\u2019s current plans, expectations, and assumptions.\u00a0This means they involve a number of risks\u00a0and uncertainties that could cause future events to differ materially from those expressed or implied\u00a0here.\u00a0These risks and uncertainties include, but are not limited to the following:\u00a0United\u2019s shareholders\u2019\u00a0vote on amending United\u2019s certificate of incorporation to amend the company\u2019s name and United\u2019s\u00a0customers\u2019 and suppliers\u2019 reaction to the new brand name.<\/p>\n<p>Shareholders, potential investors and other readers are urged to consider these risks and uncertainties\u00a0in evaluating forward-looking statements and are cautioned not to place undue reliance on the forward-looking statements. For additional information about risks and uncertainties that could materially affect\u00a0United\u2019s results, please see the company\u2019s Securities and Exchange Commission filings.\u00a0The forward-looking information in this news release is made as of this date only, and the company does not\u00a0undertake to update any forward-looking statement.\u00a0Investors are advised to consult any further\u00a0disclosure by United regarding the matters discussed in\u00a0this release\u00a0in its filings with the Securities and\u00a0Exchange Commission and in other written statements it makes from time to time.\u00a0It is not possible to\u00a0anticipate or foresee all risks and uncertainties, and investors should not consider any list of risks and\u00a0uncertainties to be exhaustive or complete.<\/p>\n<p><em>About United Stationers<\/em><\/p>\n<p>United Stationers Inc. is a leading supplier of workplace essentials, with 2014 net sales of $5.3 billion.\u00a0The company stocks a broad assortment of over 160,000 items, including technology products,\u00a0traditional office products, janitorial and breakroom supplies, office furniture, safety supplies, industrial\u00a0supplies, and automotive aftermarket tools. The Company\u2019s network of 77 distribution centers allows it\u00a0to deliver these products to approximately 30,000 reseller customers. One of the Company\u2019s wholly\u00a0owned subsidiaries is an online retailer which sells direct to DIY consumers. This network, combined\u00a0with United\u2019s breadth and depth of inventory, enables the Company to ship most products overnight to\u00a0more than ninety percent of the U.S. and major cities in Canada. For more information, visit\u00a0unitedstationers.com. United Stationers common stock trades on the NASDAQ Global Select Market\u00a0under the symbol USTR.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DEERFIELD, Ill. \u2013 Feb. 18, 2015 \u2013 United Stationers Inc. a leading supplier of workplace essentials, along\u00a0with partner brands Azerty, LagasseSweet and ORS Nasco, today announced their intent to reposition\u00a0under a single brand, Essendant. \u201cWe are very excited to announce the beginning of our journey to a new unified brand identity,\u201d said\u00a0Cody Phipps, President and CEO, United Stationers. \u201cOur industry is changing rapidly, and we must be\u00a0proactive in positioning our company for future success. Our current brands, while leaders in their\u00a0respective industries, do not truly capture the strength we have as one team with one goal. Our\u00a0strategy is based on a broader definition for our company and along with the new brand, provides a\u00a0clear vision: To supply the essentials that unlock the potential of our partners and those they serve.\u201d The new positioning will better capture both the transformation that has already occurred within the\u00a0company, as well as provide a platform and voice for the bold steps still on the horizon.\u00a0Significant progress has already been made in expanding and diversifying the portfolio beyond office\u00a0products. \u201cThe name United Stationers no longer captures the breadth of products and solutions we\u00a0provide,\u201d said Diane Hund, VP, Marketing, United Stationers. \u201cThe name Essendant, a combination of\u00a0\u2018essentials\u2019 and \u2018ascending,\u2019 better reflects our goal to be the fastest and most convenient solution for\u00a0workplace essentials.\u201d The new company name is set to become effective in June 2015, pending shareholder approval. The name change will not in any way affect the validity or transferability of any currently outstanding\u00a0stock certificates, and the company will not ask shareholders to surrender for exchange any\u00a0United\u00a0Stationers Inc. certificates presently held by them. For more information on the journey to become Essendant, visit Essendant.com Forward-Looking Statements This news release contains forward-looking statements. Words, and variations of words such as &#8220;expect&#8221;\u00a0and &#8220;will,&#8221; and similar expressions are intended to identify our forward-looking statements, including\u00a0but not limited to, United\u2019s plan to rebrand the company. These statements are based on\u00a0management\u2019s current plans, expectations, and assumptions.\u00a0This means they involve a number of risks\u00a0and uncertainties that could cause future events to differ materially from those expressed or implied\u00a0here.\u00a0These risks and uncertainties include, but are not limited to the following:\u00a0United\u2019s shareholders\u2019\u00a0vote on amending United\u2019s certificate of incorporation to amend the company\u2019s name and United\u2019s\u00a0customers\u2019 and suppliers\u2019 reaction to the new brand name. Shareholders, potential investors and other readers are urged to consider these risks and uncertainties\u00a0in evaluating forward-looking statements and are cautioned not to place undue reliance on the forward-looking statements. For additional information about risks and uncertainties that could materially affect\u00a0United\u2019s results, please see the company\u2019s Securities and Exchange Commission filings.\u00a0The forward-looking information in this news release is made as of this date only, and the company does not\u00a0undertake to update any forward-looking statement.\u00a0Investors are advised to consult any further\u00a0disclosure by United regarding the matters discussed in\u00a0this release\u00a0in its filings with the Securities and\u00a0Exchange Commission and in other written statements it makes from time to time.\u00a0It is not possible to\u00a0anticipate or foresee all risks and uncertainties, and investors should not consider any list of risks and\u00a0uncertainties to be exhaustive or complete. About United Stationers United Stationers Inc. is a leading supplier of workplace essentials, with 2014 net sales of $5.3 billion.\u00a0The company stocks a broad assortment of over 160,000 items, including technology products,\u00a0traditional office products, janitorial and breakroom supplies, office furniture, safety supplies, industrial\u00a0supplies, and automotive aftermarket tools. The Company\u2019s network of 77 distribution centers allows it\u00a0to deliver these products to approximately 30,000 reseller customers. One of the Company\u2019s wholly\u00a0owned subsidiaries is an online retailer which sells direct to DIY consumers. This network, combined\u00a0with United\u2019s breadth and depth of inventory, enables the Company to ship most products overnight to\u00a0more than ninety percent of the U.S. and major cities in Canada. For more information, visit\u00a0unitedstationers.com. United Stationers common stock trades on the NASDAQ Global Select Market\u00a0under the symbol USTR.<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[1991],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11372"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=11372"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11372\/revisions"}],"predecessor-version":[{"id":11373,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11372\/revisions\/11373"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=11372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=11372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=11372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}