{"id":11303,"date":"2015-02-10T16:14:23","date_gmt":"2015-02-10T21:14:23","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=11303"},"modified":"2015-02-10T16:14:23","modified_gmt":"2015-02-10T21:14:23","slug":"epson-launches-business-brand-campaign","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2015\/02\/epson-launches-business-brand-campaign\/","title":{"rendered":"Epson Launches Business Brand Campaign"},"content":{"rendered":"

Disrupting Perceptions, \u201cWhere there\u2019s business there\u2019s EPSON\u201d Showcases Epson Business Solutions\u00a0across Robotics, Industrial Applications, Point-of-Sale, Projection, and Printing \u00a0\u00a0<\/em><\/p>\n

LONG BEACH, Calif. \u2013 Feb. 10, 2015 \u2013<\/em> Epson America, Inc., regional headquarters of Seiko Epson\u00a0Corporation (TSE: 6724, “Epson”), today launched a national business brand campaign entitled\u00a0\u201cCityscape,\u201d highlighting its wide range of high-performance business products in key strategic markets.\u00a0Using the tagline, \u201cWhere there\u2019s business there\u2019s EPSON,\u201d the campaign showcases a wide range of\u00a0innovative business solutions and underscores Epson\u2019s deep-seated commitment to today\u2019s business\u00a0marketplace.<\/p>\n

\u201cEpson products are relied upon in countless businesses today to communicate, share, capture, and\u00a0create. Our new campaign is designed to highlight Epson\u2019s long-standing partnership with the global\u00a0business community that started 40 years ago,\u201d said Keith Kratzberg, senior vice president, sales and\u00a0marketing, Epson America. \u201cThe initial phase of this campaign begins sharing a story that will unfold\u00a0over time. We will be expanding this conversation to further illustrate how our cutting-edge\u00a0technologies and innovative solutions can help business everywhere succeed and grow.\u201d<\/p>\n

\u201cOur evocative Cityscape campaign may be a real eye-opener for business professionals who know\u00a0Epson only as one of the world\u2019s leading printer manufacturers. In reality, we\u2019re much more than that,\u201d\u00a0said Lucie Milanes, Epson\u2019s director of marketing strategy and communications. \u201cThe campaign takes a\u00a0fun yet serious path to disrupt and discard outdated perceptions of the Epson brand.\u201d<\/p>\n

The creative approach for the campaign centers on images of futuristic city skylines that mash-up Epson\u00a0products \u2013 robots, digital label presses, point-of-sale systems, projectors and business printers \u2013 with\u00a0ultramodern architecture and iconic structures to generate eye-catching science fiction-like imagery.\u00a0\u201cOur goal was to create a visual experience that both catches and keeps the attention of the viewer,\u201d\u00a0added Milanes.<\/p>\n

Building active engagement with the Epson brand and elevating the company\u2019s impact on business, the\u00a0first phase of the campaign kicks-off with airport signage simultaneously in New York (JFK), Los Angeles,\u00a0Chicago, Atlanta, San Francisco, and Denver and will extend to a range of media channels through the\u00a0end of 2015. The Cityscape brand campaign will reach across business\/financial print, digital, out of\u00a0home, radio, TV, public relations, prominent venue advertising (Madison Square Garden), direct\u00a0response, and across Epson social channels.<\/p>\n

The Cityscape campaign integrates with Epson\u2019s social media communities to continue discussing Epson\u00a0business solutions and individual business user stories with #Epson4Biz. The next phase of the campaign\u00a0will expand to include Epson business customers sharing real-world experiences of how they are using\u00a0Epson products to improve operations. In addition, the campaign\u2019s futuristic imagery will begin\u00a0appearing in Epson marketing communications materials and on Epson\u2019s online channels including\u00a0www.Epson.com\/forbusiness.<\/p>\n

For more insight into the campaign and Epson\u2019s commitment to the business community watch the\u00a0campaign [link coming] for more information.<\/p>\n

About Epson<\/em><\/p>\n

Epson is a global innovation leader dedicated to exceeding expectations with solutions for markets as\u00a0diverse as the office, home, commerce, and industry. Epson’s lineup ranges from inkjet printers, printing\u00a0systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on\u00a0original compact, energy-saving, and high-precision technologies.<\/p>\n

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 72,000\u00a0employees in 94 companies around the world, and is proud of its ongoing contributions to the global\u00a0environment and the communities in which it operates. Epson America, Inc. based in Long Beach, Calif.\u00a0is Epson\u2019s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson,\u00a0please visit: www.epson.com.<\/p>\n

You may also connect with Epson America on Facebook (http:\/\/www.facebook.com\/Epson), Twitter\u00a0(http:\/\/twitter.com\/EpsonAmerica) and YouTube (http:\/\/www.youtube.com\/EpsonAmerica).<\/p>\n","protected":false},"excerpt":{"rendered":"

Disrupting Perceptions, \u201cWhere there\u2019s business there\u2019s EPSON\u201d Showcases Epson Business Solutions\u00a0across Robotics, Industrial Applications, Point-of-Sale, Projection, and Printing \u00a0\u00a0 LONG BEACH, Calif. \u2013 Feb. 10, 2015 \u2013 Epson America, Inc., regional headquarters of Seiko Epson\u00a0Corporation (TSE: 6724, “Epson”), today launched a national business brand campaign entitled\u00a0\u201cCityscape,\u201d highlighting its wide range of high-performance business products in key strategic markets.\u00a0Using the tagline, \u201cWhere there\u2019s business there\u2019s EPSON,\u201d the campaign showcases a wide range of\u00a0innovative business solutions and underscores Epson\u2019s deep-seated commitment to today\u2019s business\u00a0marketplace. \u201cEpson products are relied upon in countless businesses today to communicate, share, capture, and\u00a0create. Our new campaign is designed to highlight Epson\u2019s long-standing partnership with the global\u00a0business community that started 40 years ago,\u201d said Keith Kratzberg, senior vice president, sales and\u00a0marketing, Epson America. \u201cThe initial phase of this campaign begins sharing a story that will unfold\u00a0over time. We will be expanding this conversation to further illustrate how our cutting-edge\u00a0technologies and innovative solutions can help business everywhere succeed and grow.\u201d \u201cOur evocative Cityscape campaign may be a real eye-opener for business professionals who know\u00a0Epson only as one of the world\u2019s leading printer manufacturers. In reality, we\u2019re much more than that,\u201d\u00a0said Lucie Milanes, Epson\u2019s director of marketing strategy and communications. \u201cThe campaign takes a\u00a0fun yet serious path to disrupt and discard outdated perceptions of the Epson brand.\u201d The creative approach for the campaign centers on images of futuristic city skylines that mash-up Epson\u00a0products \u2013 robots, digital label presses, point-of-sale systems, projectors and business printers \u2013 with\u00a0ultramodern architecture and iconic structures to generate eye-catching science fiction-like imagery.\u00a0\u201cOur goal was to create a visual experience that both catches and keeps the attention of the viewer,\u201d\u00a0added Milanes. Building active engagement with the Epson brand and elevating the company\u2019s impact on business, the\u00a0first phase of the campaign kicks-off with airport signage simultaneously in New York (JFK), Los Angeles,\u00a0Chicago, Atlanta, San Francisco, and Denver and will extend to a range of media channels through the\u00a0end of 2015. The Cityscape brand campaign will reach across business\/financial print, digital, out of\u00a0home, radio, TV, public relations, prominent venue advertising (Madison Square Garden), direct\u00a0response, and across Epson social channels. The Cityscape campaign integrates with Epson\u2019s social media communities to continue discussing Epson\u00a0business solutions and individual business user stories with #Epson4Biz. The next phase of the campaign\u00a0will expand to include Epson business customers sharing real-world experiences of how they are using\u00a0Epson products to improve operations. In addition, the campaign\u2019s futuristic imagery will begin\u00a0appearing in Epson marketing communications materials and on Epson\u2019s online channels including\u00a0www.Epson.com\/forbusiness. For more insight into the campaign and Epson\u2019s commitment to the business community watch the\u00a0campaign [link coming] for more information. About Epson Epson is a global innovation leader dedicated to exceeding expectations with solutions for markets as\u00a0diverse as the office, home, commerce, and industry. Epson’s lineup ranges from inkjet printers, printing\u00a0systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on\u00a0original compact, energy-saving, and high-precision technologies. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 72,000\u00a0employees in 94 companies around the world, and is proud of its ongoing contributions to the global\u00a0environment and the communities in which it operates. Epson America, Inc. based in Long Beach, Calif.\u00a0is Epson\u2019s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson,\u00a0please visit: www.epson.com. You may also connect with Epson America on Facebook (http:\/\/www.facebook.com\/Epson), Twitter\u00a0(http:\/\/twitter.com\/EpsonAmerica) and YouTube (http:\/\/www.youtube.com\/EpsonAmerica).<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[180],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11303"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=11303"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11303\/revisions"}],"predecessor-version":[{"id":11304,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11303\/revisions\/11304"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=11303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=11303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=11303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}