{"id":11252,"date":"2015-02-05T15:29:56","date_gmt":"2015-02-05T20:29:56","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=11252"},"modified":"2015-02-05T15:29:56","modified_gmt":"2015-02-05T20:29:56","slug":"hatteras-advances-in-point-of-purchase-display-with-high-quality-5-meter-efi-vutek-led-printer","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2015\/02\/hatteras-advances-in-point-of-purchase-display-with-high-quality-5-meter-efi-vutek-led-printer\/","title":{"rendered":"Hatteras Advances in Point of Purchase Display with High-quality, 5-meter EFI VUTEk LED Printer"},"content":{"rendered":"

New Jersey\u2019s first 5-meter LED inkjet printer installation provides affordable, greener, high-quality\u00a0alternative to latex.\u00a0<\/em><\/p>\n

Fremot, California — February 5, 2015<\/em> \u2013 EFI\u2122 (Nasdaq: EFII), a world leader in customer-focused digital\u00a0printing innovation, today announced that Tinton Falls, N.J.-based printing company Hatteras has\u00a0installed a roll-to-roll EFI VUTEk\u00ae GS5500LXr Pro LED inkjet printer with UltraDrop\u2122 Technology.<\/p>\n

\u201cSuperwide-format inkjet has been a strong driver of organic growth for us, as well as a point of entry for\u00a0new accounts,\u201d said Bill Duerr, Hatteras\u2019s president. \u201cWith the growth opportunities we have, we felt we\u00a0needed more firepower and the new VUTEk LED printer is taking those efforts to the next level.\u201d<\/p>\n

With its fast production speeds, its 5-meter width and its multi-roll production capabilities, the new\u00a0printer is especially useful in retail point of purchase display work, as it gives Hatteras the ability to\u00a0reduce turnaround time on large, nationwide signage campaigns the company produces for leading\u00a0retailers and beverage companies. Plus, the VUTEk printer\u2019s \u201ccool cure\u201d LED imaging capabilities \u2013 which\u00a0emit virtually no VOCs and require substantially less heat and energy compared to latex or conventional\u00a0UV inkjet \u2013 help Hatteras meet requests for greener, more sustainable printing.<\/p>\n

\u201cOur clients and prospects are all looking for innovation and sustainability at a reasonable price point,\u201d\u00a0Duerr noted. \u201cThis new printer gives us the best cost-effective solution to offer them. And when we show\u00a0our customers the printer\u2019s high quality with UltraDrop and 1,000 dpi imaging, it really catches their\u00a0attention.\u201d<\/p>\n

UltraDrop Technology \u2013 a native 7-picoliter, multi-drop print head array on the new printer Hatteras\u00a0installed \u2013 is EFI\u2019s latest-generation imaging platform. UltraDrop\u2019s four-level grayscale and two ink\u00a0density levels in each dot position provide high apparent resolution and high-definition quality. Plus,\u00a0users gain outstanding smoothness in shadows, gradients and transitions; superb text quality even on\u00a0four-point and knockout text; fewer stray \u201csatellite\u201d droplets; and greater clarity in all print modes.<\/p>\n

Greater value than latex: Versatility and value with SuperFlex Ink<\/strong><\/p>\n

Hatteras is using new SuperFlex Ink from EFI and 3M on its new printer. The ink can withstand 150%\u00a0elongation, a unique capability that creates better production options for applications requiring\u00a0exceptional stretching and durability. At Hatteras, SuperFlex Ink creates an opportunity to replace latex\u00a0inkjet work with more-economical LED printing. Latex inkjet printers, Duerr explained, can be more\u00a0expensive to operate because of energy usage and consumables pricing. With SuperFlex Ink, the new\u00a0VUTEk printer at Hatteras produces the same types of jobs the company printed on latex \u2013 such as fleet\u00a0wraps \u2013 at a lower cost.<\/p>\n

Hatteras\u2019s new printer also runs a number of textiles, so the company can move into adjacent markets\u00a0by offering a wide range of economical, fabric-printed soft signage products.<\/p>\n

\u201cOur continuous effort to evolve with the demands of the marketplace and expand our service offering\u00a0has lead us to the purchase of our new EFI VUTEk printer,\u201d Duerr stated. \u201cThis printer, with its LED and\u00a0high-end UltraDrop imaging features, allows us to increase our production capabilities and opens up our\u00a0capacity significantly. We are thrilled with the purchase and feel it will serve as a foundation for future\u00a0growth into the retail market while allowing us to provide our clients with a superior product and\u00a0innovative applications that align with their sustainability initiatives.\u201d<\/p>\n

\u201cHatteras is taking advantage of the latest and greatest advancements available in LED inkjet printing\u00a0with this new installation,\u201d said Frank Mallozzi, EFI\u2019s senior vice president of worldwide sales and\u00a0marketing. \u201cBill Duerr\u2019s strategic move to reduce costs and open new markets with this purchase reflects\u00a0the ways EFI stays dedicated to fueling our customers\u2019 success.\u201d<\/p>\n

For more information about EFI VUTEk printers, visit www.efi.com or call (800) 875-7117.<\/p>\n

About EFI<\/em><\/p>\n

EFI (www.efi.com) is a worldwide provider of products, technology and services leading the\u00a0transformation of analog to digital imaging. Based in Silicon Valley, with offices around the globe, the\u00a0company’s powerful integrated product portfolio includes digital front-end servers; superwide, wide-\u00a0format, label and ceramic inkjet presses and inks; production workflow, web to print, and business\u00a0automation software; and office, enterprise and mobile cloud solutions. These products allow users to\u00a0produce, communicate and share information in an easy and effective way, and enable businesses to\u00a0increase their profits, productivity, and efficiency.<\/p>\n","protected":false},"excerpt":{"rendered":"

New Jersey\u2019s first 5-meter LED inkjet printer installation provides affordable, greener, high-quality\u00a0alternative to latex.\u00a0 Fremot, California — February 5, 2015 \u2013 EFI\u2122 (Nasdaq: EFII), a world leader in customer-focused digital\u00a0printing innovation, today announced that Tinton Falls, N.J.-based printing company Hatteras has\u00a0installed a roll-to-roll EFI VUTEk\u00ae GS5500LXr Pro LED inkjet printer with UltraDrop\u2122 Technology. \u201cSuperwide-format inkjet has been a strong driver of organic growth for us, as well as a point of entry for\u00a0new accounts,\u201d said Bill Duerr, Hatteras\u2019s president. \u201cWith the growth opportunities we have, we felt we\u00a0needed more firepower and the new VUTEk LED printer is taking those efforts to the next level.\u201d With its fast production speeds, its 5-meter width and its multi-roll production capabilities, the new\u00a0printer is especially useful in retail point of purchase display work, as it gives Hatteras the ability to\u00a0reduce turnaround time on large, nationwide signage campaigns the company produces for leading\u00a0retailers and beverage companies. Plus, the VUTEk printer\u2019s \u201ccool cure\u201d LED imaging capabilities \u2013 which\u00a0emit virtually no VOCs and require substantially less heat and energy compared to latex or conventional\u00a0UV inkjet \u2013 help Hatteras meet requests for greener, more sustainable printing. \u201cOur clients and prospects are all looking for innovation and sustainability at a reasonable price point,\u201d\u00a0Duerr noted. \u201cThis new printer gives us the best cost-effective solution to offer them. And when we show\u00a0our customers the printer\u2019s high quality with UltraDrop and 1,000 dpi imaging, it really catches their\u00a0attention.\u201d UltraDrop Technology \u2013 a native 7-picoliter, multi-drop print head array on the new printer Hatteras\u00a0installed \u2013 is EFI\u2019s latest-generation imaging platform. UltraDrop\u2019s four-level grayscale and two ink\u00a0density levels in each dot position provide high apparent resolution and high-definition quality. Plus,\u00a0users gain outstanding smoothness in shadows, gradients and transitions; superb text quality even on\u00a0four-point and knockout text; fewer stray \u201csatellite\u201d droplets; and greater clarity in all print modes. Greater value than latex: Versatility and value with SuperFlex Ink Hatteras is using new SuperFlex Ink from EFI and 3M on its new printer. The ink can withstand 150%\u00a0elongation, a unique capability that creates better production options for applications requiring\u00a0exceptional stretching and durability. At Hatteras, SuperFlex Ink creates an opportunity to replace latex\u00a0inkjet work with more-economical LED printing. Latex inkjet printers, Duerr explained, can be more\u00a0expensive to operate because of energy usage and consumables pricing. With SuperFlex Ink, the new\u00a0VUTEk printer at Hatteras produces the same types of jobs the company printed on latex \u2013 such as fleet\u00a0wraps \u2013 at a lower cost. Hatteras\u2019s new printer also runs a number of textiles, so the company can move into adjacent markets\u00a0by offering a wide range of economical, fabric-printed soft signage products. \u201cOur continuous effort to evolve with the demands of the marketplace and expand our service offering\u00a0has lead us to the purchase of our new EFI VUTEk printer,\u201d Duerr stated. \u201cThis printer, with its LED and\u00a0high-end UltraDrop imaging features, allows us to increase our production capabilities and opens up our\u00a0capacity significantly. We are thrilled with the purchase and feel it will serve as a foundation for future\u00a0growth into the retail market while allowing us to provide our clients with a superior product and\u00a0innovative applications that align with their sustainability initiatives.\u201d \u201cHatteras is taking advantage of the latest and greatest advancements available in LED inkjet printing\u00a0with this new installation,\u201d said Frank Mallozzi, EFI\u2019s senior vice president of worldwide sales and\u00a0marketing. \u201cBill Duerr\u2019s strategic move to reduce costs and open new markets with this purchase reflects\u00a0the ways EFI stays dedicated to fueling our customers\u2019 success.\u201d For more information about EFI VUTEk printers, visit www.efi.com or call (800) 875-7117. About EFI EFI (www.efi.com) is a worldwide provider of products, technology and services leading the\u00a0transformation of analog to digital imaging. Based in Silicon Valley, with offices around the globe, the\u00a0company’s powerful integrated product portfolio includes digital front-end servers; superwide, wide-\u00a0format, label and ceramic inkjet presses and inks; production workflow, web to print, and business\u00a0automation software; and office, enterprise and mobile cloud solutions. These products allow users to\u00a0produce, communicate and share information in an easy and effective way, and enable businesses to\u00a0increase their profits, productivity, and efficiency.<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[179],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11252"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=11252"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11252\/revisions"}],"predecessor-version":[{"id":11253,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11252\/revisions\/11253"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=11252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=11252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=11252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}