The office technology industry used to be a simple place. Remember the days when copiers, typewriters, and adding machines ruled the world? Now look what\u2019s happened. MFPs, software, Managed Services, MPS, ECM, 3D printing, and digital signage are taking over as strong revenue generators. \u00a0And the beat goes on.<\/p>\n
For journalists like myself, I love it when something new comes along because it gives me something new to write about.\u00a0 Admittedly, there\u2019s always a fair amount of grumbling about new technology and services as dealerships need to figure out how to sell it, and in some instances, who best to sell it. We\u2019ve seen it with digital, we\u2019ve seen it with color, we\u2019ve seen it with MPS, we\u2019ve seen it with Managed Services, and we\u2019re seeing it with everything else that the OEMs and the analysts are touting as the next big thing.<\/p>\n
It\u2019s human nature to feel challenged by change and leaving one\u2019s comfort zone to embrace something new. Yet, there is a segment of dealers (I was going to say a small segment, but I don\u2019t want to generalize because there may be more than that) who go out looking for something new to sell or take on a niche product that\u2019s not so new such as mailing systems or phone systems. Some do it as a way of making themselves a one-stop shop for their customers.<\/p>\n
Anyway, no matter how new and scary a given technology, solution or service is today, tomorrow it\u2019s just another item in a dealership\u2019s menu of product offerings. I\u2019m talking about this now because the main feature this month is alternate revenue streams beyond MFPs, MS, and MPS. Most of what I\u2019m writing about in the article isn\u2019t all that scary, but is new, somewhat exciting, and offer dealers an opportunity to expand into product segments beyond their traditional comfort zones. And expanding beyond one\u2019s traditional comfort zone is nothing new to an office technology dealer.<\/p>\n
Thanks for reading.<\/p>\n","protected":false},"excerpt":{"rendered":"
The office technology industry used to be a simple place. Remember the days when copiers, typewriters, and adding machines ruled the world? Now look what\u2019s happened. MFPs, software, Managed Services, MPS, ECM, 3D printing, and digital signage are taking over as strong revenue generators. \u00a0And the beat goes on. For journalists like myself, I love it when something new comes along because it gives me something new to write about.\u00a0 Admittedly, there\u2019s always a fair amount of grumbling about new technology and services as dealerships need to figure out how to sell it, and in some instances, who best to sell it. We\u2019ve seen it with digital, we\u2019ve seen it with color, we\u2019ve seen it with MPS, we\u2019ve seen it with Managed Services, and we\u2019re seeing it with everything else that the OEMs and the analysts are touting as the next big thing. It\u2019s human nature to feel challenged by change and leaving one\u2019s comfort zone to embrace something new. Yet, there is a segment of dealers (I was going to say a small segment, but I don\u2019t want to generalize because there may be more than that) who go out looking for something new to sell or take on a niche product that\u2019s not so new such as mailing systems or phone systems. Some do it as a way of making themselves a one-stop shop for their customers. Anyway, no matter how new and scary a given technology, solution or service is today, tomorrow it\u2019s just another item in a dealership\u2019s menu of product offerings. I\u2019m talking about this now because the main feature this month is alternate revenue streams beyond MFPs, MS, and MPS. Most of what I\u2019m writing about in the article isn\u2019t all that scary, but is new, somewhat exciting, and offer dealers an opportunity to expand into product segments beyond their traditional comfort zones. And expanding beyond one\u2019s traditional comfort zone is nothing new to an office technology dealer. Thanks for reading.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1908],"tags":[328],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11049"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=11049"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11049\/revisions"}],"predecessor-version":[{"id":11050,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/11049\/revisions\/11050"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=11049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=11049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=11049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}