{"id":10311,"date":"2014-11-14T08:41:08","date_gmt":"2014-11-14T13:41:08","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=10311"},"modified":"2014-11-14T08:41:08","modified_gmt":"2014-11-14T13:41:08","slug":"toshiba-appoints-bill-melo-to-chief-marketing-executive","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2014\/11\/toshiba-appoints-bill-melo-to-chief-marketing-executive\/","title":{"rendered":"Toshiba Appoints Bill Melo to Chief Marketing Executive"},"content":{"rendered":"

Company\u2019s Marketing Executive Given Broader Leadership Responsibilities<\/em><\/p>\n

IRVINE, Calif., Nov. 13, 2014<\/strong> \u2014Toshiba America Business Solutions, Inc.<\/a> today announces its vice president of marketing, services and solutions, Bill Melo has been appointed chief marketing executive. In addition to his current responsibility of managing product marketing, strategic software and platform development, marketing communications and marketing operations, the company\u2019s veteran leader will now take on a broader marketing role.<\/p>\n

Melo\u2019s newfound responsibility will focus on global development of marketing and branding as well as product and services roadmap. Melo has been with the company since 2002 and most notably led the development and launch of Toshiba\u2019s award-winning program, Encompass Managed Print Services as well as its newest product offering \u2013 Ellumina\u2122<\/a> Digital Signage Services. In his new role, he will be integral in rolling out such offerings globally.<\/p>\n

\u201cBill Melo is unquestionably one of the preeminent marketing executives within the content management sector and this appointment is simply the next step in the evolution of his career,” said Toshiba America Business Solutions, President and Chief Executive Officer, Scott Maccabe. \u201cBill’s depth of industry knowledge and marketing acumen has been a driving force behind our company\u2019s success in delivering first-to-market product and service offerings, which include our award-winning MPS program and Ellumina digital signage line. We anticipate that in this new expanded role, Bill will continue to deliver a high standard of success.\u201d<\/p>\n

During his 23 years in the content management space, Melo has created and led successful marketing initiatives for such companies as Hitachi Koki Imaging Solutions Ricoh Corporation. He also was the chief architect for a U.S. patent for internet-enabled broadcast printing and lead inventor on three other applications including Toshiba\u2019s Encompass MPS program.<\/p>\n

Melo is a graduate of Toshiba\u2019s Six Sigma certification program and holds a Bachelor of Arts degree from Montclair State College in New Jersey and a Master of Business Administration degree from New York University.<\/p>\n

About Toshiba America Business Solutions, Inc.<\/strong><\/p>\n

Irvine, Calif.-based Toshiba America Business Solutions, Inc., (TABS) is an independent operating company of Toshiba Corporation, a Fortune Global 500 company and the world\u2019s eighth-largest electronics\/electrical equipment organization. At Toshiba, we understand managing your business content goes well beyond making copies. It\u2019s about managing information whether it’s in print, in digital format or displayed visually. Our people offer leading, real-world products and solutions \u2013 whether speaking of our award-winning, e-STUDIO\u2122<\/a> multifunction products or innovative Ellumina\u2122<\/a> digital signage line \u2013 to handle all of your content management needs. We\u2019ll help you cut costs, secure your information and reduce your environmental footprint. And if there\u2019s one thing every business and our planet can use right now, it\u2019s managing to do more with less. For more information on Toshiba solutions and services available in the United States and Latin America, please visit www.business.toshiba.com<\/a> and watch our corporate video on YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Company\u2019s Marketing Executive Given Broader Leadership Responsibilities IRVINE, Calif., Nov. 13, 2014 \u2014Toshiba America Business Solutions, Inc. today announces its vice president of marketing, services and solutions, Bill Melo has been appointed chief marketing executive. In addition to his current responsibility of managing product marketing, strategic software and platform development, marketing communications and marketing operations, the company\u2019s veteran leader will now take on a broader marketing role. Melo\u2019s newfound responsibility will focus on global development of marketing and branding as well as product and services roadmap. Melo has been with the company since 2002 and most notably led the development and launch of Toshiba\u2019s award-winning program, Encompass Managed Print Services as well as its newest product offering \u2013 Ellumina\u2122 Digital Signage Services. In his new role, he will be integral in rolling out such offerings globally. \u201cBill Melo is unquestionably one of the preeminent marketing executives within the content management sector and this appointment is simply the next step in the evolution of his career,” said Toshiba America Business Solutions, President and Chief Executive Officer, Scott Maccabe. \u201cBill’s depth of industry knowledge and marketing acumen has been a driving force behind our company\u2019s success in delivering first-to-market product and service offerings, which include our award-winning MPS program and Ellumina digital signage line. We anticipate that in this new expanded role, Bill will continue to deliver a high standard of success.\u201d During his 23 years in the content management space, Melo has created and led successful marketing initiatives for such companies as Hitachi Koki Imaging Solutions Ricoh Corporation. He also was the chief architect for a U.S. patent for internet-enabled broadcast printing and lead inventor on three other applications including Toshiba\u2019s Encompass MPS program. Melo is a graduate of Toshiba\u2019s Six Sigma certification program and holds a Bachelor of Arts degree from Montclair State College in New Jersey and a Master of Business Administration degree from New York University. About Toshiba America Business Solutions, Inc. Irvine, Calif.-based Toshiba America Business Solutions, Inc., (TABS) is an independent operating company of Toshiba Corporation, a Fortune Global 500 company and the world\u2019s eighth-largest electronics\/electrical equipment organization. At Toshiba, we understand managing your business content goes well beyond making copies. It\u2019s about managing information whether it’s in print, in digital format or displayed visually. Our people offer leading, real-world products and solutions \u2013 whether speaking of our award-winning, e-STUDIO\u2122 multifunction products or innovative Ellumina\u2122 digital signage line \u2013 to handle all of your content management needs. We\u2019ll help you cut costs, secure your information and reduce your environmental footprint. And if there\u2019s one thing every business and our planet can use right now, it\u2019s managing to do more with less. For more information on Toshiba solutions and services available in the United States and Latin America, please visit www.business.toshiba.com and watch our corporate video on YouTube.<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[543,348],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/10311"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=10311"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/10311\/revisions"}],"predecessor-version":[{"id":10312,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/10311\/revisions\/10312"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=10311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=10311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=10311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}