Marketing Strategy

Here in the northeast, spring is finally showing signs that it is ready to emerge. Baseball season is in full swing, as are hockey playoffs, and if you follow either league with regularity, you’re bound to see multiple examples of industry dealerships and manufacturers that have Read More

There’s something inherently fun about marketing and advertising. It’s a quest, really: how do I come up with a campaign that’s high on creativity but won’t break my budget? How can I bridge digital with old-fashion touch points, or think of something no one else has considered? Read More

If social media represented a hairdo, LinkedIn would be “business in the front,” with Facebook assuming the role of “party in the back.” The networks have much in common, but it’s the tone and intent that distinguish the pair. As such, the posting strategy tends to take Read More

It’s time to talk about that frustration shared among virtually all office technology dealers. There are few things more frustrating than finding out a prospect or client—particularly the latter—is unaware that your company offers (fill in the blank). Potential clients get Read More

I’ll be the first to admit I’m a bit of an odd bird. Inspiration and motivation find me at the oddest hours. Like many of you, I’m prone to logging on at 11 p.m. or later to tend to a bit of business, and I’m also more than likely to log a couple of hours working on Sunday before Read More

There are a number of different challenges that are affecting marketing departments and staff in today’s business climate. For example, the Great Resignation has seen staff members jump ship to other businesses or industries to secure upward mobility and a bigger payoff. While Read More

In the movie “The Social Network,” the actor portraying Facebook founder Mark Zuckerberg is more than a little hesitant about selling advertising on his fast-growing platform. Advertising, he felt, just isn’t cool, and he didn’t want it to become a wet blanket that could stunt Read More

Amid the continued uncertainty surrounding the COVID-19 pandemic, it’s hard to find an office technology dealership that’s not actively considering expanding its product and service lineup. It may be to capture opportunities in remote work technology, serve burgeoning office Read More

This piece originally appeared on the GreatAmerica Office Equipment Blog forum. Click here to read other topics of interest to our industry. 7,882. Do you remember this number? Or this date – October 10, 2008? Within the first few minutes of trading on Wall Street, the Dow Jones Read More

As hard as it may be to fathom, a New Year and a new decade are just around the corner. In less than 50 days, dealers across the industry will embark on their 2020 initiatives. Suffice to say, inbound and outbound marketing strategies will be the ignition to adding net-new Read More

In today’s office equipment market, your B2B or B2C customer is both connected and informed. A marked shift in buying behavior from in-person to online has been driven by constantly evolving access to digital resources and information. With so much data at your customers’ Read More