{"id":55,"name":"West McDonald","url":"","description":"WEST McDONALD has a stellar record in navigating businesses through AI integration, channel convergence and sustainable revenue models. His knack for helping businesses leapfrog competitors through effective implementation of cutting-edge business practices has made him a go-to expert for companies looking to leverage AI for business growth. McDonald has spoken at numerous events on AI and business use, including BTA events, ECS 2024 and The FP Mailing National event. He is a thought leader in AI safety protocols and its applications in various business channels. His insights offer a fresh perspective on how AI can revolutionize your business operations.","link":"http:\/\/www.enxmag.com\/twii\/author\/west-mcdonald\/","slug":"west-mcdonald","avatar_urls":{"24":"http:\/\/0.gravatar.com\/avatar\/9baa062bf6d8ff9f062d95fb9bcdc23e?s=24&d=mm&r=g","48":"http:\/\/0.gravatar.com\/avatar\/9baa062bf6d8ff9f062d95fb9bcdc23e?s=48&d=mm&r=g","96":"http:\/\/0.gravatar.com\/avatar\/9baa062bf6d8ff9f062d95fb9bcdc23e?s=96&d=mm&r=g"},"meta":[],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/55"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users"}]}}