{"id":8995,"date":"2014-01-01T15:44:16","date_gmt":"2014-01-01T20:44:16","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=8995"},"modified":"2014-11-01T15:50:47","modified_gmt":"2014-11-01T19:50:47","slug":"sharp-dealer-show-review","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/enx-features\/2014\/01\/sharp-dealer-show-review\/","title":{"rendered":"Sharp Dealer Show Review"},"content":{"rendered":"<p>So, here I am, again, in Orlando \u2013 this time for the Sharp dealer meeting held at the Hyatt (formerly the Peabody but, sadly, without the ducks) from 11\/11 to 11\/13.\u00a0 Interestingly,\u00a0Toshiba chose to hold\u00a0their dealer meeting at the same time in the same city (see our 11\/12 newsletter).\u00a0 Some dual line dealers as well as many analysts were running around with their hair on fire trying to cover both events.<\/p>\n<p>Sharp\u2019s event began on Monday evening with a private walkthrough for analysts of the expo floor.\u00a0 Here, we saw a\u00a0full array of both software and hardware up to and including the Pro Series Color MX7500N equipped with a Plockmatic booklet maker.<\/p>\n<p>After the tour, we were treated to a frank talk with Doug Albregts (President), Laura Blackmer (Sr. VP, Sales) and Mike Marusic (Sr. VP, Marketing).\u00a0 Of the three, Mike had the most longevity at more than 10 years with Sharp.\u00a0 Both Doug and Laura were relatively new to both Sharp and the imaging industry. \u00a0I was looking forward to the impact these new leaders would have on the company.\u00a0 Based on the following days\u2019 meetings, I was not to be disappointed.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-8996\" src=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2014\/11\/sharp.png\" alt=\"sharp\" width=\"480\" height=\"210\" srcset=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2014\/11\/sharp.png 480w, http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2014\/11\/sharp-300x131.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>Sharp shared that the meeting drew roughly 600 dealer attendees and 100 exhibitors and partners.\u00a0 Twenty-eight partners were exhibiting out of the 171 total US partners integrating with Sharp\u2019s OSA user interface.<\/p>\n<p>The general session on the following day was hosted by Laura.\u00a0 This was her baptism in fire, given that she has only been with Sharp for six months.<\/p>\n<p>She thanked dealers for their efforts to keep selling through the bad financial times of last year, admitting that competitors were trying to take advantage by creating doubts regarding Sharp\u2019s stability.\u00a0 Sharp must have done something right since their document business was reported to be up by 12% in the U.S.<\/p>\n<p>I was struck by the apparent difference between her evolving relationship with the dealers and the previous hard charging \u201ctake it or leave it\u201d approach of previous managers. She stressed the intent to be business partners with Sharp dealers, going beyond the traditional vendor\/dealer relationship.<\/p>\n<p>Next, we heard from Doug Albregts who continues to bill himself as the industry\u2019s \u201cmost interesting non-copier guy.\u201d<\/p>\n<p>Given the challenges faced by Sharp, that might not be a bad thing. He contrasted Sharp\u2019s copier group performance with the rest of the corporation.\u00a0 It would appear that this is one of the few divisions that continues to earn a profit and is, possibly, the most profitable in an otherwise troubled company.\u00a0 Operating income for the division was up for the fourth straight quarter \u2013 this year by 14%.<\/p>\n<p>Last year, Sharp announced that they would no longer be offering end of month \u201cspecials\u201d that cause dealers to build inventory.\u00a0 Instead, they offered the \u201cbest price all the time.\u201d\u00a0 Great plan but, as always happens, there were unintended consequences.\u00a0 A sudden increase in sales caused serious backorder problems, especially for accessories.\u00a0 This caused a dramatic change in Sharp\u2019s distribution policy.\u00a0 Doug announced that, effective January 1, all products will be distributed through Tech Data.\u00a0 The distributor will handle all shipping, order entry, billing and credit.\u00a0 Sharp will no doubt save a ton in infrastructure cost.\u00a0 Surprisingly, dealers were pleased with most stating that they don\u2019t care who ships the equipment, as long as they get it. The agreement calls for a closed distribution of Sharp products, with Tech Data shipping only to authorized Sharp dealers.<\/p>\n<p>Finally, Mike Marusic reviewed the new product lineup that included new A3 and A4 engines as well as a new line of low cost desktop laser printers.<\/p>\n<p>Now back to the product expo.\u00a0 For the first time in my memory, dealers were more interested in Sharp\u2019s new software offerings than hardware.\u00a0 Two in particular drew crowds.<\/p>\n<p>First was Cloud Portal Office, a cloud software solution fully integrated into Sharp\u2019s MFP products.\u00a0 What differentiates Cloud Portal Office from other cloud solutions currently on the market is the combination of capabilities it brings together, and the solution\u2019s optimization for the Sharp B2B channel. Cloud Portal Office allows businesses to:<\/p>\n<ul>\n<li>Connect\u00a0from virtually anywhere. Whether in the office, traveling, or working remotely, Cloud Portal Office helps maximize productivity by allowing workers to stay connected and access business content wherever they are and from a range of devices, including computers, tablets\u00a0or smartphones.<\/li>\n<li>Collaborate\u00a0more seamlessly. Files and folders can quickly be shared with remote workers, or\u00a0those in the same office, when collaborating on projects.<\/li>\n<li>Conference\u00a0with confidence through Cloud Portal Office\u2019s seamless integration with Sharp\u2019s\u00a0AQUOS BOARD displays. Presentations are now easy to access and present \u2013 no laptops or\u00a0other technology needed.<\/li>\n<li>Capture\u00a0and archive hard copy documents through Sharp OSA enabled MFPs. The system\u00a0integrates directly with MFPs, allowing hard copy documents to be stored alongside digital files.\u00a0Indexing capabilities make finding information simple.<\/li>\n<li>Control\u00a0content through Cloud Portal Office\u2019s security over stored content.\u00a0Enhanced folder sharing and permission setting capabilities allow users to share as much or as\u00a0little as they like.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\nSecond, Sharp introduced MICAS, a software solution that can help dealerships automate the controlling and monitoring of Sharp business products through real-time service notifications and remote diagnostic capability. This content management system helps take the guesswork out of troubleshooting MFPs, as users can exactly pinpoint issues or errors\u00a0with the help of printed and video content. For Sharp dealers, MICAS increases first call resolution, meaning less business interruption, optimized device uptime and a more efficient service delivery. When a service code is received, the system points to all documentation needed to solve the problem, including part numbers and video based installation instructions.\u00a0 The system can be used by service dispatch, help desk environments, or pushed directly to the service tech using a remote tablet or smart phone.<\/p>\n<p>Overall, I would rate this meeting a winner.\u00a0 Senior staff was omnipresent.\u00a0 Workshops were full.\u00a0 Even the expo was well attended right up until closing.\u00a0 The event had the feeling of a celebration more than a business meeting and was capped by Sharp staff playing in a rock band (Doug on bass) at the closing event. Well done, Sharp!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, here I am, again, in Orlando \u2013 this time for the Sharp dealer meeting held at the Hyatt (formerly the Peabody but, sadly, without the ducks) from 11\/11 to 11\/13.\u00a0 Interestingly,\u00a0Toshiba chose to hold\u00a0their dealer meeting at the same time in the same city (see our 11\/12 newsletter).\u00a0 Some dual line dealers as well as many analysts were running around with their hair on fire trying to cover both events. Sharp\u2019s event began on Monday evening with a private walkthrough for analysts of the expo floor.\u00a0 Here, we saw a\u00a0full array of both software and hardware up to and including the Pro Series Color MX7500N equipped with a Plockmatic booklet maker. After the tour, we were treated to a frank talk with Doug Albregts (President), Laura Blackmer (Sr. VP, Sales) and Mike Marusic (Sr. VP, Marketing).\u00a0 Of the three, Mike had the most longevity at more than 10 years with Sharp.\u00a0 Both Doug and Laura were relatively new to both Sharp and the imaging industry. \u00a0I was looking forward to the impact these new leaders would have on the company.\u00a0 Based on the following days\u2019 meetings, I was not to be disappointed. Sharp shared that the meeting drew roughly 600 dealer attendees and 100 exhibitors and partners.\u00a0 Twenty-eight partners were exhibiting out of the 171 total US partners integrating with Sharp\u2019s OSA user interface. The general session on the following day was hosted by Laura.\u00a0 This was her baptism in fire, given that she has only been with Sharp for six months. She thanked dealers for their efforts to keep selling through the bad financial times of last year, admitting that competitors were trying to take advantage by creating doubts regarding Sharp\u2019s stability.\u00a0 Sharp must have done something right since their document business was reported to be up by 12% in the U.S. I was struck by the apparent difference between her evolving relationship with the dealers and the previous hard charging \u201ctake it or leave it\u201d approach of previous managers. She stressed the intent to be business partners with Sharp dealers, going beyond the traditional vendor\/dealer relationship. Next, we heard from Doug Albregts who continues to bill himself as the industry\u2019s \u201cmost interesting non-copier guy.\u201d Given the challenges faced by Sharp, that might not be a bad thing. He contrasted Sharp\u2019s copier group performance with the rest of the corporation.\u00a0 It would appear that this is one of the few divisions that continues to earn a profit and is, possibly, the most profitable in an otherwise troubled company.\u00a0 Operating income for the division was up for the fourth straight quarter \u2013 this year by 14%. Last year, Sharp announced that they would no longer be offering end of month \u201cspecials\u201d that cause dealers to build inventory.\u00a0 Instead, they offered the \u201cbest price all the time.\u201d\u00a0 Great plan but, as always happens, there were unintended consequences.\u00a0 A sudden increase in sales caused serious backorder problems, especially for accessories.\u00a0 This caused a dramatic change in Sharp\u2019s distribution policy.\u00a0 Doug announced that, effective January 1, all products will be distributed through Tech Data.\u00a0 The distributor will handle all shipping, order entry, billing and credit.\u00a0 Sharp will no doubt save a ton in infrastructure cost.\u00a0 Surprisingly, dealers were pleased with most stating that they don\u2019t care who ships the equipment, as long as they get it. The agreement calls for a closed distribution of Sharp products, with Tech Data shipping only to authorized Sharp dealers. Finally, Mike Marusic reviewed the new product lineup that included new A3 and A4 engines as well as a new line of low cost desktop laser printers. Now back to the product expo.\u00a0 For the first time in my memory, dealers were more interested in Sharp\u2019s new software offerings than hardware.\u00a0 Two in particular drew crowds. First was Cloud Portal Office, a cloud software solution fully integrated into Sharp\u2019s MFP products.\u00a0 What differentiates Cloud Portal Office from other cloud solutions currently on the market is the combination of capabilities it brings together, and the solution\u2019s optimization for the Sharp B2B channel. Cloud Portal Office allows businesses to: Connect\u00a0from virtually anywhere. Whether in the office, traveling, or working remotely, Cloud Portal Office helps maximize productivity by allowing workers to stay connected and access business content wherever they are and from a range of devices, including computers, tablets\u00a0or smartphones. Collaborate\u00a0more seamlessly. Files and folders can quickly be shared with remote workers, or\u00a0those in the same office, when collaborating on projects. Conference\u00a0with confidence through Cloud Portal Office\u2019s seamless integration with Sharp\u2019s\u00a0AQUOS BOARD displays. Presentations are now easy to access and present \u2013 no laptops or\u00a0other technology needed. Capture\u00a0and archive hard copy documents through Sharp OSA enabled MFPs. The system\u00a0integrates directly with MFPs, allowing hard copy documents to be stored alongside digital files.\u00a0Indexing capabilities make finding information simple. Control\u00a0content through Cloud Portal Office\u2019s security over stored content.\u00a0Enhanced folder sharing and permission setting capabilities allow users to share as much or as\u00a0little as they like. &nbsp; Second, Sharp introduced MICAS, a software solution that can help dealerships automate the controlling and monitoring of Sharp business products through real-time service notifications and remote diagnostic capability. This content management system helps take the guesswork out of troubleshooting MFPs, as users can exactly pinpoint issues or errors\u00a0with the help of printed and video content. For Sharp dealers, MICAS increases first call resolution, meaning less business interruption, optimized device uptime and a more efficient service delivery. When a service code is received, the system points to all documentation needed to solve the problem, including part numbers and video based installation instructions.\u00a0 The system can be used by service dispatch, help desk environments, or pushed directly to the service tech using a remote tablet or smart phone. Overall, I would rate this meeting a winner.\u00a0 Senior staff was omnipresent.\u00a0 Workshops were full.\u00a0 Even the expo was well attended right up until closing.\u00a0 The event had the feeling of a celebration more than a business meeting and was capped by Sharp staff playing in a rock band (Doug [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1649,1814,1865],"tags":[],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/8995"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=8995"}],"version-history":[{"count":3,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/8995\/revisions"}],"predecessor-version":[{"id":8999,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/8995\/revisions\/8999"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=8995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=8995"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=8995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}