{"id":66766,"date":"2025-10-16T13:29:22","date_gmt":"2025-10-16T20:29:22","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=66766"},"modified":"2025-10-16T13:29:24","modified_gmt":"2025-10-16T20:29:24","slug":"status-quo-is-a-no-go-for-milner-difference-maker-peter-massaro","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2025\/10\/status-quo-is-a-no-go-for-milner-difference-maker-peter-massaro\/","title":{"rendered":"Status Quo is a No-Go for Milner Difference Maker Peter Massaro"},"content":{"rendered":"\n
\"\"
Peter Massaro<\/figcaption><\/figure><\/div>\n\n\n\n

Is Peter Massaro a high achiever? That answer may lie in the fact that the chief operating officer for Milner wakes up every morning at 3 a.m. to begin fitness training. The early bird mentality allows him to begin the day with purpose and \u201c[knock] out the first win before the sun even rises.\u201d That gives him a 1-0 record a good three hours before most of us even roll out of bed.<\/p>\n\n\n\n

Perhaps it\u2019s because he\u2019s motivated by improvement, in himself and his line of work, hungry to discover smarter, faster or more efficient ways of doing things. \u201cAt the end of the day, what truly drives me is the belief that excellence isn\u2019t a destination, it\u2019s a discipline,\u201d said Massaro, a 2025 ENX Magazine<\/em> Difference Maker. \u201cYou keep learning, keep evolving and never stop challenging the status quo.\u201d<\/p>\n\n\n\n

Massaro doesn\u2019t focus on the results of his efforts as much as he seeks to create a foundation to help make the positive ones repeatable. He\u2019s playing the long game, seeking to \u201cconnect strategy, people and processes in a way that creates long-term stability, not just short-term wins.\u201d<\/p>\n\n\n\n

\u201cI believe leadership is earned through consistency and accountability,\u201d he said. \u201cWhether it\u2019s implementing a new system, improving operations or guiding a team through change, I\u2019m always hands-on and deeply involved in the details. You can\u2019t lead transformation from a distance. You have to understand what your people are facing day-to-day and give them the tools, structure and clarity to succeed.\u201d<\/p>\n\n\n\n

There are no sacred cows in his line of thinking. Challenging the status quo can help unearth improvements, new processes and efficiency gains.  <\/p>\n\n\n\n

\u201cAt the core, I care deeply about the people who make the business run,\u201d Massaro added. \u201cWhen you invest in your team, they\u2019ll move mountains for your customers and your company. That\u2019s how you make a difference, not just by changing numbers on a spreadsheet, but by changing the culture behind them.\u201d<\/p>\n\n\n\n

Another Door Opens<\/strong><\/p>\n\n\n\n

The world of copiers, printers and managed services wasn\u2019t in Massaro\u2019s plans. He was in the U.S. Navy, training to be a SEAL when an injury resulted in a medical discharge. While one chapter of his life had ended abruptly, it turned the page to another that shaped his professional journey. He met Steve Therrien and Leo Bonetti, founders of Flo-Tech in Middletown, Connecticut, who were looking for driven individuals who could help grow the business. Massaro was seeking an outlet to channel his energy and embark on a new trade.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Massaro blossomed with Flo-Tech. A stint as a tech turned him on to learning every detail about devices, customer needs and service processes. His passion for parlaying tech and business into customer value flourished, and the dealership turned into a platform for growth. Massaro\u2019s responsibilities grew as well, as he led the manufacturing division, managing the production and remanufacturing of toner cartridges. During that time, he developed more than 15 patents related to toner cartridge design, component durability and life-extension technology.<\/p>\n\n\n\n

When Flo-Tech was acquired by Flex Technology Group in 2017, Massaro was introduced to the world of corporate finance, mergers and acquisitions, managed print services, and enterprise account management. He became vice president of operations at Milner in 2022.<\/p>\n\n\n\n

There have been numerous individuals who left an indelible mark on Massaro, including people who at times challenged him. In hindsight, he appreciates the value those teaching moments offered. The key, he discovered, was that growth comes from listening, even when you don\u2019t agree with the other person.<\/p>\n\n\n\n

On the office technology side, former Flo-Tech owners Therrien and Bonetti helped shape his growth. \u201cThey encouraged me to see the business from every angle, to stay curious, and to challenge the status quo,\u201d he said. \u201cThose lessons, rooted in discipline, curiosity and respect, still guide how I lead today. Leadership, to me, isn\u2019t about having all the answers; it\u2019s about listening, learning and helping others become the best version of themselves. I have many military leaders that had big influences on how I lead.\u201d<\/p>\n\n\n\n

Building Blocks<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Massaro is coming off a year in which he led the full backend transformation of Milner Document Products, an effort that addressed challenges related to visibility, reporting and customer experience. Looking ahead, Massaro is focusing on strategic growth, operational excellence and technological advancement. He\u2019s committed to growing Milner\u2019s presence in new markets and doubling down on the dealer\u2019s position as a top solutions provider in all business segments. He\u2019s quarterbacking the revamp of the dealer\u2019s IT business\u2019 back-end to create a more scalable and efficient infrastructure and is planning a new CRM implementation.<\/p>\n\n\n\n

The road to ongoing improvement entails learning, challenging that status quo and investing in people, Massaro noted. He loves to mentor those who are willing to learn, believing true growth lies in uplifting others. Massaro is hoping to identify more mentoring opportunities as the calendar turns to 2026.<\/p>\n\n\n\n

\u201cBy building our people, giving them the tools, confidence and knowledge to succeed, we naturally strengthen every part of the organization,\u201d he said. \u201cEmpowered teams deliver better service, make smarter decisions and create the kind of customer experience that truly sets us apart. For me, continuous improvement isn\u2019t just about process or systems; it\u2019s about building a culture of learning, accountability and excellence that drives Milner forward.\u201d<\/p>\n\n\n\n

Massaro has certainly made sacrifices when needed. His family resides in West Haven, Connecticut, while he lives in Atlanta, an arrangement made more manageable through \u201ctheir constant love and support.\u201d Massaro and his wife of 27 years, Christine, have two sons, Nicholas and Eric. He enjoyed watching Nicholas, 25, break a college lacrosse record. Eric, 22, faced medical challenges early in life, but his \u201cstrength, courage and smile carried our entire family through it. He\u2019s grown into a remarkable young man whose resilience continues to inspire me every day.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Is Peter Massaro a high achiever? That answer may lie in the fact that the chief operating officer for Milner wakes up every morning at 3 a.m. to begin fitness training. The early bird mentality allows him to begin the day with purpose and \u201c[knock] out the first win before the sun even rises.\u201d That gives him a 1-0 record a good three hours before most of us even roll out of bed. Perhaps it\u2019s because he\u2019s motivated by improvement, in himself and his line of work, hungry to discover smarter, faster or more efficient ways of doing things. \u201cAt the end of the day, what truly drives me is the belief that excellence isn\u2019t a destination, it\u2019s a discipline,\u201d said Massaro, a 2025 ENX Magazine Difference Maker. \u201cYou keep learning, keep evolving and never stop challenging the status quo.\u201d Massaro doesn\u2019t focus on the results of his efforts as much as he seeks to create a foundation to help make the positive ones repeatable. He\u2019s playing the long game, seeking to \u201cconnect strategy, people and processes in a way that creates long-term stability, not just short-term wins.\u201d \u201cI believe leadership is earned through consistency and accountability,\u201d he said. \u201cWhether it\u2019s implementing a new system, improving operations or guiding a team through change, I\u2019m always hands-on and deeply involved in the details. You can\u2019t lead transformation from a distance. You have to understand what your people are facing day-to-day and give them the tools, structure and clarity to succeed.\u201d There are no sacred cows in his line of thinking. Challenging the status quo can help unearth improvements, new processes and efficiency gains.   \u201cAt the core, I care deeply about the people who make the business run,\u201d Massaro added. \u201cWhen you invest in your team, they\u2019ll move mountains for your customers and your company. That\u2019s how you make a difference, not just by changing numbers on a spreadsheet, but by changing the culture behind them.\u201d Another Door Opens The world of copiers, printers and managed services wasn\u2019t in Massaro\u2019s plans. He was in the U.S. Navy, training to be a SEAL when an injury resulted in a medical discharge. While one chapter of his life had ended abruptly, it turned the page to another that shaped his professional journey. He met Steve Therrien and Leo Bonetti, founders of Flo-Tech in Middletown, Connecticut, who were looking for driven individuals who could help grow the business. Massaro was seeking an outlet to channel his energy and embark on a new trade. Massaro blossomed with Flo-Tech. A stint as a tech turned him on to learning every detail about devices, customer needs and service processes. His passion for parlaying tech and business into customer value flourished, and the dealership turned into a platform for growth. Massaro\u2019s responsibilities grew as well, as he led the manufacturing division, managing the production and remanufacturing of toner cartridges. During that time, he developed more than 15 patents related to toner cartridge design, component durability and life-extension technology. When Flo-Tech was acquired by Flex Technology Group in 2017, Massaro was introduced to the world of corporate finance, mergers and acquisitions, managed print services, and enterprise account management. He became vice president of operations at Milner in 2022. There have been numerous individuals who left an indelible mark on Massaro, including people who at times challenged him. In hindsight, he appreciates the value those teaching moments offered. The key, he discovered, was that growth comes from listening, even when you don\u2019t agree with the other person. On the office technology side, former Flo-Tech owners Therrien and Bonetti helped shape his growth. \u201cThey encouraged me to see the business from every angle, to stay curious, and to challenge the status quo,\u201d he said. \u201cThose lessons, rooted in discipline, curiosity and respect, still guide how I lead today. Leadership, to me, isn\u2019t about having all the answers; it\u2019s about listening, learning and helping others become the best version of themselves. I have many military leaders that had big influences on how I lead.\u201d Building Blocks Massaro is coming off a year in which he led the full backend transformation of Milner Document Products, an effort that addressed challenges related to visibility, reporting and customer experience. Looking ahead, Massaro is focusing on strategic growth, operational excellence and technological advancement. He\u2019s committed to growing Milner\u2019s presence in new markets and doubling down on the dealer\u2019s position as a top solutions provider in all business segments. He\u2019s quarterbacking the revamp of the dealer\u2019s IT business\u2019 back-end to create a more scalable and efficient infrastructure and is planning a new CRM implementation. The road to ongoing improvement entails learning, challenging that status quo and investing in people, Massaro noted. He loves to mentor those who are willing to learn, believing true growth lies in uplifting others. Massaro is hoping to identify more mentoring opportunities as the calendar turns to 2026. \u201cBy building our people, giving them the tools, confidence and knowledge to succeed, we naturally strengthen every part of the organization,\u201d he said. \u201cEmpowered teams deliver better service, make smarter decisions and create the kind of customer experience that truly sets us apart. For me, continuous improvement isn\u2019t just about process or systems; it\u2019s about building a culture of learning, accountability and excellence that drives Milner forward.\u201d Massaro has certainly made sacrifices when needed. His family resides in West Haven, Connecticut, while he lives in Atlanta, an arrangement made more manageable through \u201ctheir constant love and support.\u201d Massaro and his wife of 27 years, Christine, have two sons, Nicholas and Eric. He enjoyed watching Nicholas, 25, break a college lacrosse record. Eric, 22, faced medical challenges early in life, but his \u201cstrength, courage and smile carried our entire family through it. He\u2019s grown into a remarkable young man whose resilience continues to inspire me every day.\u201d<\/p>\n","protected":false},"author":166,"featured_media":64666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3626,80,1650,82,84,1638],"tags":[4628],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/66766"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=66766"}],"version-history":[{"count":2,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/66766\/revisions"}],"predecessor-version":[{"id":66770,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/66766\/revisions\/66770"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/64666"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=66766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=66766"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=66766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}