{"id":66675,"date":"2025-10-02T15:40:54","date_gmt":"2025-10-02T22:40:54","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=66675"},"modified":"2025-10-03T07:29:14","modified_gmt":"2025-10-03T14:29:14","slug":"force-majeure-canon-expands-sphere-of-influence-at-summit-2025","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/feature-articles\/2025\/10\/force-majeure-canon-expands-sphere-of-influence-at-summit-2025\/","title":{"rendered":"Force Majeure: Canon Expands Sphere of Influence at Summit 2025"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

A little-known fact about Mason Olds is he\u2019s a New York Islanders fan. Now, to anyone under the age of 40, the Isles are a long-suffering NHL franchise. But those of a certain age recall a time when Long Island was home to a hockey dynasty, a four-time Stanley Cup champion and North America\u2019s team sport record holder for consecutive playoff series victories at 19.  That\u2019s the Islanders Olds fondly remembers.<\/p>\n\n\n\n

So what does one of the most venerated teams in hockey history have to do with Olds, the executive vice president, business partner group president for Canon U.S.A.? Other than the fact that the headquarters for both the Isles (Elmont) and Canon (Melville) are less than 20 miles apart, the manufacturer of printers and related imaging technology continues to boast a first-place standing as the acknowledged (and undisputed) market leader.<\/p>\n\n\n\n

Whether Canon is a manufacturing dynasty on par with the Isles remains to be seen, but as Olds addressed the crowd of about 300 at Canon Summit 2025, held Sept. 23-24 at The Venetian Hotel in Las Vegas, his matter-of-fact confidence shined through during a 40-minute presentation to open the event. Olds sounded more like a football coach with a huge halftime lead, still strategizing as the slide show behind him illustrated the widening discrepancy between Canon and its competitors.<\/p>\n\n\n\n

The two-day event, which carried the theme \u201cInnovation in Action,\u201d had several goals. One, Olds wanted to make clear the points of differentiation that set Canon apart from its competitors. Two, he wanted to officially introduce the imageFORCE line and tout the recent release of six new office models. Also, Olds wanted to make it clear that Canon has great aspirations in the A4 market for B2B.<\/p>\n\n\n\n

\"\"
Mason Olds, Canon U.S.A.<\/figcaption><\/figure>\n\n\n\n

\u201cOur A4 is doing better and better,\u201d he told the crowd of predominantly sales reps, which was something of a departure from the company\u2019s 2023 summit in Nashville, Tennessee. \u201cSo we want to play in that sphere; that’s very important to us.\u201d<\/p>\n\n\n\n

One of the most notable non-product announcements Olds made centered on Canon\u2019s strategy for tariffs. He didn\u2019t mix words, clearly stating that any costs associated with tariffs would be passed along to reseller partners. Olds pointed out the financial health of Canon is what separates the manufacturer from its top six competitors.<\/p>\n\n\n\n

\u201cWe have costs not associated with tariffs that are probably our own fault, and the culture in our company says if we do something and the costs go up, then we have to eat that,\u201d he added. \u201cBut tariffs are something that we couldn’t absorb.\u201d<\/p>\n\n\n\n

\"\"
The new line of A3 and A4 color and monochrome imageFORCE MFPs<\/figcaption><\/figure>\n\n\n\n

The A3 and A4 monochrome and color additions to the imageFORCE lineup was one of the conference\u2019s highlights. It marked a consolidation of sorts, with the mothballing of the A3 imageRUNNER and A4 imageCLASS lines. Attendees were among the first in the United States to explore the full platform through live demos and guided workshops, gaining critical insights into how the imageFORCE line can help streamline operations, improve customer engagement, and deliver innovation tailored to today\u2019s dynamic work environments. The lineup is a strong fit for corporate offices and key vertical markets where print is critical, reinforcing Canon\u2019s commitment to delivering tailored solutions that support productivity and performance.<\/p>\n\n\n\n

Additionally, the imageFORCE platform is fully supported by Canon Smart Services, which leverage predictive maintenance, AI and machine learning analytics, and remote diagnostics and data collection, designed to help organizations optimize performance and reduce downtime.<\/p>\n\n\n\n

Canon Summit offered a comprehensive program of in-depth educational sessions and interactive technology demonstrations aimed at helping Canon\u2019s channel partners strengthen their go-to-market strategies and drive success. The Canon Pavilion, an immersive, hands-on showcase spotlighting the company\u2019s latest imaging technologies, software innovations and strategic business solutions.<\/p>\n\n\n\n

On the second day of the event, attendees had access to dynamic breakout sessions spotlighting Canon\u2019s latest innovations, including cutting-edge solutions in production and large-format printing like the imagePRESS V series and imagePROGRAF TZ printer. The sessions also offered valuable insights into sales and service strategies, along with practical guidance on navigating transactions within government, education, and nonprofit sectors. Additionally, participants were able to explore powerful print and scan solutions such as uniFLOW Online, designed to streamline workflows and enhance operational efficiency.<\/p>\n\n\n\n

\u201cCanon Summit is an invaluable event that strengthens our connection with our dealers, providing an opportunity to meet face-to-face, listen to their needs, and gain firsthand insight into what drives their success. These conversations help us tailor our strategies and solutions to better support their growth and deliver on what matters most to them. Canon Summit is designed to equip our dealers with the knowledge, strategies, and personal support that can help drive success in today\u2019s fast-changing market,\u201d said Kiyoshi Oka, executive vice president and general manager, marketing strategy unit, Canon U.S.A. \u201cThe energy and engagement at Canon Summit in Las Vegas reaffirmed the power of our relationships and our shared commitment to innovation and business growth.\u201d<\/p>\n\n\n\n

\"\"
Comedian and American Ninja Warrior Host Matt Iseman<\/figcaption><\/figure>\n\n\n\n

In addition, Canon arranged for prominent celebrity Matt Iseman to give a spirited keynote address to inspire guests and reiterate Canon\u2019s emphasis on innovation, growth and empowerment. Iseman is known for his position as the host of the television program American Ninja Warrior and his involvement in international Strongman competitions. Along with his public persona, Iseman is a licensed physician who is an advocate for those who have rheumatoid arthritis, which he has been living with for more than 20 years. The keynote address focused on entrepreneurialism and helping attendees look inside themselves to find strength, purpose and possibility. In it, Iseman shared his journey of resilience, reinvention and perseverance to inspire the audience to rise above challenges and pursue their highest potential.<\/p>\n\n\n\n

Canon Summit 2025 demonstrated Canon\u2019s dedication to empowering its channel partners with the tools, knowledge, and strategic support they need to thrive in an increasingly complex business environment. By investing in education, innovation, and collaborative growth, Canon continues to strengthen the backbone of its dealer network\u2014and reinforce its leadership in the imaging and business solutions market.<\/p>\n\n\n\n

Despite ongoing economic uncertainties and the challenges posed by tariffs, Canon remains steadfast in its commitment to invest in meaningful engagement with its channel partners. Rather than taking a passive approach or focusing solely on cost-cutting, Canon recognizes the importance of coming together\u2014now more than ever. The dealer community holds a vital place within the Canon ecosystem, and bringing trusted partners into one room to collaborate, share insights, and shape the future of the industry is a testament to the value Canon places on these relationships.<\/p>\n\n\n\n

###<\/p>\n\n\n\n

About Canon U.S.A. Inc.<\/strong>
Canon U.S.A. <\/a>is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States, Latin America, and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. \u2020 Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit <\/p>\n","protected":false},"excerpt":{"rendered":"

A little-known fact about Mason Olds is he\u2019s a New York Islanders fan. Now, to anyone under the age of 40, the Isles are a long-suffering NHL franchise. But those of a certain age recall a time when Long Island was home to a hockey dynasty, a four-time Stanley Cup champion and North America\u2019s team sport record holder for consecutive playoff series victories at 19.  That\u2019s the Islanders Olds fondly remembers. So what does one of the most venerated teams in hockey history have to do with Olds, the executive vice president, business partner group president for Canon U.S.A.? Other than the fact that the headquarters for both the Isles (Elmont) and Canon (Melville) are less than 20 miles apart, the manufacturer of printers and related imaging technology continues to boast a first-place standing as the acknowledged (and undisputed) market leader. Whether Canon is a manufacturing dynasty on par with the Isles remains to be seen, but as Olds addressed the crowd of about 300 at Canon Summit 2025, held Sept. 23-24 at The Venetian Hotel in Las Vegas, his matter-of-fact confidence shined through during a 40-minute presentation to open the event. Olds sounded more like a football coach with a huge halftime lead, still strategizing as the slide show behind him illustrated the widening discrepancy between Canon and its competitors. The two-day event, which carried the theme \u201cInnovation in Action,\u201d had several goals. One, Olds wanted to make clear the points of differentiation that set Canon apart from its competitors. Two, he wanted to officially introduce the imageFORCE line and tout the recent release of six new office models. Also, Olds wanted to make it clear that Canon has great aspirations in the A4 market for B2B. \u201cOur A4 is doing better and better,\u201d he told the crowd of predominantly sales reps, which was something of a departure from the company\u2019s 2023 summit in Nashville, Tennessee. \u201cSo we want to play in that sphere; that’s very important to us.\u201d One of the most notable non-product announcements Olds made centered on Canon\u2019s strategy for tariffs. He didn\u2019t mix words, clearly stating that any costs associated with tariffs would be passed along to reseller partners. Olds pointed out the financial health of Canon is what separates the manufacturer from its top six competitors. \u201cWe have costs not associated with tariffs that are probably our own fault, and the culture in our company says if we do something and the costs go up, then we have to eat that,\u201d he added. \u201cBut tariffs are something that we couldn’t absorb.\u201d The A3 and A4 monochrome and color additions to the imageFORCE lineup was one of the conference\u2019s highlights. It marked a consolidation of sorts, with the mothballing of the A3 imageRUNNER and A4 imageCLASS lines. Attendees were among the first in the United States to explore the full platform through live demos and guided workshops, gaining critical insights into how the imageFORCE line can help streamline operations, improve customer engagement, and deliver innovation tailored to today\u2019s dynamic work environments. The lineup is a strong fit for corporate offices and key vertical markets where print is critical, reinforcing Canon\u2019s commitment to delivering tailored solutions that support productivity and performance. Additionally, the imageFORCE platform is fully supported by Canon Smart Services, which leverage predictive maintenance, AI and machine learning analytics, and remote diagnostics and data collection, designed to help organizations optimize performance and reduce downtime. Canon Summit offered a comprehensive program of in-depth educational sessions and interactive technology demonstrations aimed at helping Canon\u2019s channel partners strengthen their go-to-market strategies and drive success. The Canon Pavilion, an immersive, hands-on showcase spotlighting the company\u2019s latest imaging technologies, software innovations and strategic business solutions. On the second day of the event, attendees had access to dynamic breakout sessions spotlighting Canon\u2019s latest innovations, including cutting-edge solutions in production and large-format printing like the imagePRESS V series and imagePROGRAF TZ printer. The sessions also offered valuable insights into sales and service strategies, along with practical guidance on navigating transactions within government, education, and nonprofit sectors. Additionally, participants were able to explore powerful print and scan solutions such as uniFLOW Online, designed to streamline workflows and enhance operational efficiency. \u201cCanon Summit is an invaluable event that strengthens our connection with our dealers, providing an opportunity to meet face-to-face, listen to their needs, and gain firsthand insight into what drives their success. These conversations help us tailor our strategies and solutions to better support their growth and deliver on what matters most to them. Canon Summit is designed to equip our dealers with the knowledge, strategies, and personal support that can help drive success in today\u2019s fast-changing market,\u201d said Kiyoshi Oka, executive vice president and general manager, marketing strategy unit, Canon U.S.A. \u201cThe energy and engagement at Canon Summit in Las Vegas reaffirmed the power of our relationships and our shared commitment to innovation and business growth.\u201d In addition, Canon arranged for prominent celebrity Matt Iseman to give a spirited keynote address to inspire guests and reiterate Canon\u2019s emphasis on innovation, growth and empowerment. Iseman is known for his position as the host of the television program American Ninja Warrior and his involvement in international Strongman competitions. Along with his public persona, Iseman is a licensed physician who is an advocate for those who have rheumatoid arthritis, which he has been living with for more than 20 years. The keynote address focused on entrepreneurialism and helping attendees look inside themselves to find strength, purpose and possibility. In it, Iseman shared his journey of resilience, reinvention and perseverance to inspire the audience to rise above challenges and pursue their highest potential. Canon Summit 2025 demonstrated Canon\u2019s dedication to empowering its channel partners with the tools, knowledge, and strategic support they need to thrive in an increasingly complex business environment. By investing in education, innovation, and collaborative growth, Canon continues to strengthen the backbone of its dealer network\u2014and reinforce its leadership in the imaging and business solutions market. Despite ongoing economic uncertainties and the […]<\/p>\n","protected":false},"author":166,"featured_media":66677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1650,82,87,1638],"tags":[135],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/66675"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=66675"}],"version-history":[{"count":2,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/66675\/revisions"}],"predecessor-version":[{"id":66691,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/66675\/revisions\/66691"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/66677"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=66675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=66675"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=66675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}