{"id":66183,"date":"2025-08-28T12:53:07","date_gmt":"2025-08-28T19:53:07","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=66183"},"modified":"2025-08-28T12:53:09","modified_gmt":"2025-08-28T19:53:09","slug":"passion-for-the-industry-led-abs-difference-maker-adam-gregory-down-success-path","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2025\/08\/passion-for-the-industry-led-abs-difference-maker-adam-gregory-down-success-path\/","title":{"rendered":"Passion for the Industry Led ABS Difference Maker Adam Gregory Down Success Path"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Success in sales largely hinges on confidence, especially for the most veteran of account representatives. They\u2019ve been through the process umpteen times, can recite the talk track in their sleep, and have cultivated enough relationships to sustain them and hit their number. A little swagger and a lot of attitude certainly helps.<\/p>\n\n\n\n

Confidence is a process for most newbies, and Adam Gregory clearly recalls how he felt in his earliest years in sales as a business owner. He\u2019d been pursuing a large customer in Georgia and had spent quite a while laying the relationship groundwork, hoping to eventually squeeze in.<\/p>\n\n\n\n

Finally, Gregory got the call from the prospect to work on an OKI Data printer; not exactly a score, but certainly a start. While under the hood, the client\u2019s IT leader visited him and started chatting.<\/p>\n\n\n\n

\u201cI told him everything I was capable of and talked about my company and how I wanted to grow it,\u201d said Gregory, a 2025 ENX Magazine<\/em> Difference Maker. \u201cIt gave me the opportunity to show him my passion for the industry.\u201d<\/p>\n\n\n\n

Four months later, the client tapped Gregory for an upgrade across four states, a deal worth about $100,000. \u201cFor someone just starting, that was huge. It showed I had the skill, I know how to do this and it\u2019s something for me to build upon.\u201d<\/p>\n\n\n\n

The president of Advanced Business Solutions (ABS) in St. Augustine, Florida, has certainly earned his stripes (and confidence) during a career that spans more than 20 years. He\u2019s a past president of the Business Technology Association (BTA) and one of the more recognizable faces on the industry circuit. A business pit bull of sorts, Gregory is a go-getter who relishes challenges and is driven to attack whatever the day throws at him.<\/p>\n\n\n\n

At the same time, he\u2019s an executive who seeks to help uplift others. His journey with the BTA\u2014where he\u2019s been a member for 10-plus years\u2014underscores that desire to be a catalyst for success.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u201cIt\u2019s great to bring people together from all walks of life and have them focus on an agenda to accomplish a goal,\u201d he said. \u201cWe were able to do some fantastic things with BTA. That\u2019s a great way to make a difference.\u201d<\/p>\n\n\n\n

Perimeter Shooting<\/strong><\/p>\n\n\n\n

Gregory\u2019s introduction to the office tech business was a stroke of fate. Upon graduating from junior college, where he had the opportunity to play basketball, he targeted a four-year school but soon felt burned out. That prompted him to serve a hitch in the Navy, but after his commitment ended, it was back to square one.<\/p>\n\n\n\n

He made the trek from his Florida home to Atlanta, where there was a job fair. On his way into the Holiday Inn where the event was being held, a stranger struck up a conversation with Gregory and asked if he had ever considered selling office equipment. They went out to breakfast, where Gregory learned the details from his new friend. Within 90 days he joined the man\u2019s business, Atlanta Office Machines, and in five years he rose to the position of sales manager.<\/p>\n\n\n\n

In 2004, Gregory hung his own shingle in the Peach State, Atlanta Business Supplies, which he later sold in order to move back to Florida and roll out ABS. \u201cWe\u2019ve been here ever since,\u201d Gregory noted, \u201cand I don\u2019t plan on leaving.\u201d<\/p>\n\n\n\n

It\u2019s definitely a family affair for ABS. At Gregory\u2019s side is his wife, Melissa, who handles accounts receivable. Adam Jr. covers the sales side but is cross-trained in service as well. Austin is a service tech, but he also handles the dealer\u2019s marketing and is also developing sales chops. Destiny, one of four daughters, is ABS\u2019 logistics manager.<\/p>\n\n\n\n

Well-synced<\/strong><\/p>\n\n\n\n

Not all families can handle that much togetherness, but Gregory feels his brood has bought into what the dealership is trying to accomplish. \u201cEvery now and then, we\u2019ll challenge each other a little bit, but I think that comes with running any business,\u201d he remarked. \u201cWe do a great job of separating company time and family time. We\u2019ll talk about the business when we go home at night, but we don\u2019t let it control us.\u201d<\/p>\n\n\n\n

Along the way, he has enjoyed nuggets of industry wisdom from a number of sources. When Gregory\u2014who\u2019d long been in sales\u2014was just getting started in Marietta, he met Rod Hall, who provided much insight to the service sector of the industry. The pair would go to Hall\u2019s home and work on machines in his garage, giving Gregory advanced insight into analog machines before the digital transformation.<\/p>\n\n\n\n

\u201cThere have been many people who have provided guidance, especially when I was serving on boards for the Business Technology Association,\u201d he added.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

The last 12 months have been exciting, from the company\u2019s growth to adding three new team members. With an eye toward the future, Gregory does everything possible to put them in positions where they can flourish.<\/p>\n\n\n\n

\u201cThe new employees and growth speak volumes for the company,\u201d he added.<\/p>\n\n\n\n

Complacency is never an option. Gregory always looks to push for the next plateau: if he makes a $100,000 deal, he wants the next one to be worth $200,000. But he\u2019s also learned to slow down when possible, not allow himself to get too wound up or be too aggressive.<\/p>\n\n\n\n

\u201cI\u2019m challenging myself every day and trying to elevate my game,\u201d he said. \u201cBut when you fail, you just have to understand that it\u2019s part of the process.\u201d <\/p>\n\n\n\n

Adam and Melissa Gregory have been married for 27 years and have seven children\u2014Shannon, Destiny, Adam Jr., Austin, Landon, Alyssa and Alivia. Traveling is a favorite pastime; they love visiting Orlando, which is a short 90 minutes from their home. Anything family-related, such as cookouts or other functions, rates highly with the Gregory gang. He loves to go fishing when the opportunity presents itself, and Melissa joins him for boating adventures.<\/p>\n","protected":false},"excerpt":{"rendered":"

Success in sales largely hinges on confidence, especially for the most veteran of account representatives. They\u2019ve been through the process umpteen times, can recite the talk track in their sleep, and have cultivated enough relationships to sustain them and hit their number. A little swagger and a lot of attitude certainly helps. Confidence is a process for most newbies, and Adam Gregory clearly recalls how he felt in his earliest years in sales as a business owner. He\u2019d been pursuing a large customer in Georgia and had spent quite a while laying the relationship groundwork, hoping to eventually squeeze in. Finally, Gregory got the call from the prospect to work on an OKI Data printer; not exactly a score, but certainly a start. While under the hood, the client\u2019s IT leader visited him and started chatting. \u201cI told him everything I was capable of and talked about my company and how I wanted to grow it,\u201d said Gregory, a 2025 ENX Magazine Difference Maker. \u201cIt gave me the opportunity to show him my passion for the industry.\u201d Four months later, the client tapped Gregory for an upgrade across four states, a deal worth about $100,000. \u201cFor someone just starting, that was huge. It showed I had the skill, I know how to do this and it\u2019s something for me to build upon.\u201d The president of Advanced Business Solutions (ABS) in St. Augustine, Florida, has certainly earned his stripes (and confidence) during a career that spans more than 20 years. He\u2019s a past president of the Business Technology Association (BTA) and one of the more recognizable faces on the industry circuit. A business pit bull of sorts, Gregory is a go-getter who relishes challenges and is driven to attack whatever the day throws at him. At the same time, he\u2019s an executive who seeks to help uplift others. His journey with the BTA\u2014where he\u2019s been a member for 10-plus years\u2014underscores that desire to be a catalyst for success. \u201cIt\u2019s great to bring people together from all walks of life and have them focus on an agenda to accomplish a goal,\u201d he said. \u201cWe were able to do some fantastic things with BTA. That\u2019s a great way to make a difference.\u201d Perimeter Shooting Gregory\u2019s introduction to the office tech business was a stroke of fate. Upon graduating from junior college, where he had the opportunity to play basketball, he targeted a four-year school but soon felt burned out. That prompted him to serve a hitch in the Navy, but after his commitment ended, it was back to square one. He made the trek from his Florida home to Atlanta, where there was a job fair. On his way into the Holiday Inn where the event was being held, a stranger struck up a conversation with Gregory and asked if he had ever considered selling office equipment. They went out to breakfast, where Gregory learned the details from his new friend. Within 90 days he joined the man\u2019s business, Atlanta Office Machines, and in five years he rose to the position of sales manager. In 2004, Gregory hung his own shingle in the Peach State, Atlanta Business Supplies, which he later sold in order to move back to Florida and roll out ABS. \u201cWe\u2019ve been here ever since,\u201d Gregory noted, \u201cand I don\u2019t plan on leaving.\u201d It\u2019s definitely a family affair for ABS. At Gregory\u2019s side is his wife, Melissa, who handles accounts receivable. Adam Jr. covers the sales side but is cross-trained in service as well. Austin is a service tech, but he also handles the dealer\u2019s marketing and is also developing sales chops. Destiny, one of four daughters, is ABS\u2019 logistics manager. Well-synced Not all families can handle that much togetherness, but Gregory feels his brood has bought into what the dealership is trying to accomplish. \u201cEvery now and then, we\u2019ll challenge each other a little bit, but I think that comes with running any business,\u201d he remarked. \u201cWe do a great job of separating company time and family time. We\u2019ll talk about the business when we go home at night, but we don\u2019t let it control us.\u201d Along the way, he has enjoyed nuggets of industry wisdom from a number of sources. When Gregory\u2014who\u2019d long been in sales\u2014was just getting started in Marietta, he met Rod Hall, who provided much insight to the service sector of the industry. The pair would go to Hall\u2019s home and work on machines in his garage, giving Gregory advanced insight into analog machines before the digital transformation. \u201cThere have been many people who have provided guidance, especially when I was serving on boards for the Business Technology Association,\u201d he added. The last 12 months have been exciting, from the company\u2019s growth to adding three new team members. With an eye toward the future, Gregory does everything possible to put them in positions where they can flourish. \u201cThe new employees and growth speak volumes for the company,\u201d he added. Complacency is never an option. Gregory always looks to push for the next plateau: if he makes a $100,000 deal, he wants the next one to be worth $200,000. But he\u2019s also learned to slow down when possible, not allow himself to get too wound up or be too aggressive. \u201cI\u2019m challenging myself every day and trying to elevate my game,\u201d he said. \u201cBut when you fail, you just have to understand that it\u2019s part of the process.\u201d Adam and Melissa Gregory have been married for 27 years and have seven children\u2014Shannon, Destiny, Adam Jr., Austin, Landon, Alyssa and Alivia. Traveling is a favorite pastime; they love visiting Orlando, which is a short 90 minutes from their home. Anything family-related, such as cookouts or other functions, rates highly with the Gregory gang. He loves to go fishing when the opportunity presents itself, and Melissa joins him for boating adventures.<\/p>\n","protected":false},"author":166,"featured_media":64644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3626,80,1650,82,84,1638],"tags":[2352],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/66183"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=66183"}],"version-history":[{"count":1,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/66183\/revisions"}],"predecessor-version":[{"id":66186,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/66183\/revisions\/66186"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/64644"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=66183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=66183"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=66183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}