{"id":66164,"date":"2025-08-28T08:15:21","date_gmt":"2025-08-28T15:15:21","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=66164"},"modified":"2025-08-28T08:15:23","modified_gmt":"2025-08-28T15:15:23","slug":"epson-puts-the-future-of-logistics-shipping-and-fulfillment-labeling-center-stage-at-parcel-forum-25","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/news\/2025\/08\/epson-puts-the-future-of-logistics-shipping-and-fulfillment-labeling-center-stage-at-parcel-forum-25\/","title":{"rendered":"Epson Puts the Future of Logistics, Shipping and Fulfillment Labeling Center Stage at PARCEL Forum \u201925"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Los Alamitos, CA (Aug. 26, 2025)<\/em> \u2013 With the ongoing growth of e-commerce nationwide, logistics teams need to be efficient and nimble, relying on solutions that help to minimize errors and simplify shipping processes without disruptions. Epson America, Inc. today announced it will be exhibiting at PARCEL Forum \u201925 in Schaumburg, Illinois from Sept. 8-10 at booth 620, showcasing how its Label Boost software and ColorWorks on-demand color label printing solutions can turn every shipping label into a dynamic, full\u2011color marketing medium and offer businesses a new revenue stream by selling ad space on shipping labels.<\/p>\n\n\n\n

Label Boost software1<\/sup> works with ColorWorks label printers to transform black-and-white shipping labels into full-color marketing tools. Instead of using inserts or additional labels, businesses can print eye-catching ads with coupons, special promotions and QR codes directly on the shipping label itself, leveraging an existing physical space and eliminating the need for extra inserts or secondary labels. This also allows businesses to generate income by selling label space to third-party companies and advertisers because the label space is highly visible, targeted and guaranteed to reach the end customer.<\/p>\n\n\n\n

\u201cShipping labels are emerging as prime real estate for advertising. Highly visible, targeted and dynamic, brands are increasingly willing to pay for this space to get in front of engaged consumers,\u201d said Tessa Kohl, product manager of DX Solutions, Epson America, Inc. \u201cBy adding full-color ads directly on shipping labels, businesses can turn every package into a marketing opportunity and revenue stream, whether they\u2019re promoting their own products or partnering with brands to monetize the valuable real estate.\u201d<\/p>\n\n\n\n

Epson will demonstrate the ways its Label Boost software can help brands and manufacturers \u2018Do Labels Differently\u2019 and elevate business with a new, simple an innovative way to use shipping labels to market and advertise:<\/p>\n\n\n\n

Shipping Labels, Reimagined:<\/strong> Label Boost software gives businesses the ability to easily transform traditional black-and-white shipping labels into dynamic marketing materials by incorporating full-color coupons, ads, cross-promotion materials, and branded assets.<\/p>\n\n\n\n

Labeling Operations, Simplified:<\/strong> With one-step, on-demand custom color label printing, businesses can improve processes with added flexibility, eliminating the need to stock pre-printed labels and reduce pre-printed label costs and lead times. The ColorWorks CW-C6000P color label printer with Label Boost software can help logistics and warehouse teams improve shipping accuracy and streamline operations with on-label instructions, while reducing material costs for regulatory labeling. The CW-C6000P automatically peels the liner away and eliminates the mayhem of multi-step stickering, making it ideal for fast, on-demand print-and-apply applications.<\/p>\n\n\n\n

Label Boost is compatible with the ColorWorks CW-C4000, CW-C6000A, CW-C6000P, CW-C6500A, and CW-C6500P color label printers. ColorWorks on-demand color label solutions, engineered with PrecisionCore technology, deliver full-color, dynamic labels with ease, efficiency and exceptional quality. Visit here<\/a> for additional information. <\/p>\n\n\n\n

###<\/p>\n\n\n\n

About Epson<\/strong>
Epson<\/a> is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson\u2019s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.<\/p>\n\n\n\n

Led by the Japan-based Seiko Epson Corporation<\/a>, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. <\/p>\n\n\n\n

Epson America, Inc., based in Los Alamitos, California, is Epson\u2019s regional headquarters for the U.S., Canada, and Latin America.<\/p>\n\n\n\n

1<\/sup> Compatible with CW-C4000, CW-C6000, and CW-C6500 series printers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Los Alamitos, CA (Aug. 26, 2025) \u2013 With the ongoing growth of e-commerce nationwide, logistics teams need to be efficient and nimble, relying on solutions that help to minimize errors and simplify shipping processes without disruptions. Epson America, Inc. today announced it will be exhibiting at PARCEL Forum \u201925 in Schaumburg, Illinois from Sept. 8-10 at booth 620, showcasing how its Label Boost software and ColorWorks on-demand color label printing solutions can turn every shipping label into a dynamic, full\u2011color marketing medium and offer businesses a new revenue stream by selling ad space on shipping labels. Label Boost software1 works with ColorWorks label printers to transform black-and-white shipping labels into full-color marketing tools. Instead of using inserts or additional labels, businesses can print eye-catching ads with coupons, special promotions and QR codes directly on the shipping label itself, leveraging an existing physical space and eliminating the need for extra inserts or secondary labels. This also allows businesses to generate income by selling label space to third-party companies and advertisers because the label space is highly visible, targeted and guaranteed to reach the end customer. \u201cShipping labels are emerging as prime real estate for advertising. Highly visible, targeted and dynamic, brands are increasingly willing to pay for this space to get in front of engaged consumers,\u201d said Tessa Kohl, product manager of DX Solutions, Epson America, Inc. \u201cBy adding full-color ads directly on shipping labels, businesses can turn every package into a marketing opportunity and revenue stream, whether they\u2019re promoting their own products or partnering with brands to monetize the valuable real estate.\u201d Epson will demonstrate the ways its Label Boost software can help brands and manufacturers \u2018Do Labels Differently\u2019 and elevate business with a new, simple an innovative way to use shipping labels to market and advertise: Shipping Labels, Reimagined: Label Boost software gives businesses the ability to easily transform traditional black-and-white shipping labels into dynamic marketing materials by incorporating full-color coupons, ads, cross-promotion materials, and branded assets. Labeling Operations, Simplified: With one-step, on-demand custom color label printing, businesses can improve processes with added flexibility, eliminating the need to stock pre-printed labels and reduce pre-printed label costs and lead times. The ColorWorks CW-C6000P color label printer with Label Boost software can help logistics and warehouse teams improve shipping accuracy and streamline operations with on-label instructions, while reducing material costs for regulatory labeling. The CW-C6000P automatically peels the liner away and eliminates the mayhem of multi-step stickering, making it ideal for fast, on-demand print-and-apply applications. Label Boost is compatible with the ColorWorks CW-C4000, CW-C6000A, CW-C6000P, CW-C6500A, and CW-C6500P color label printers. ColorWorks on-demand color label solutions, engineered with PrecisionCore technology, deliver full-color, dynamic labels with ease, efficiency and exceptional quality. Visit here for additional information. ### About EpsonEpson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson\u2019s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050. Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. Epson America, Inc., based in Los Alamitos, California, is Epson\u2019s regional headquarters for the U.S., Canada, and Latin America. 1 Compatible with CW-C4000, CW-C6000, and CW-C6500 series printers.<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[180],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/66164"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=66164"}],"version-history":[{"count":2,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/66164\/revisions"}],"predecessor-version":[{"id":66167,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/66164\/revisions\/66167"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=66164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=66164"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=66164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}