{"id":65943,"date":"2025-07-31T06:45:12","date_gmt":"2025-07-31T13:45:12","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=65943"},"modified":"2025-07-31T18:27:18","modified_gmt":"2025-08-01T01:27:18","slug":"pulse-technology-expands-audio-visual-department-by-launching-craas-and-avaas","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/feature-articles\/2025\/07\/pulse-technology-expands-audio-visual-department-by-launching-craas-and-avaas\/","title":{"rendered":"Pulse Technology Expands Audio-Visual Department by Launching CRaaS and AVaaS"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Pulse Technology has expanded its audio-visual offerings by creating a separate AV division and with the introduction of two new business model offerings, CRaaS (conference-room as-a-service) and AVaaS (audio-visual-as-a-service).<\/p>\n\n\n\n

Under this umbrella, the work includes digital signage, video walls (indoor and outdoor), LED walls, scoreboards, and more. The company has provided AV services for some time, but initially, the work fell under the IT department.<\/p>\n\n\n\n

\"\"
Vince Miceli, Pulse Technology<\/figcaption><\/figure><\/div>\n\n\n\n

Vince Miceli, vice president of Technology at Pulse Technology, explains. \u201cOur concept changes AV from a commodity (if it breaks, fix it or replace it) to an ongoing monthly business model, introducing CRaaS and AVaaS. The programs are based on the SaaS (software-as-a-service) idea.\u201d<\/p>\n\n\n\n

Pulse Technology\u2019s AV team works with clients with ongoing needs for a conference room and manages the client\u2019s AV needs, providing hardware, software, service, labor and ongoing maintenance similar to what would happen under an MSP plan.<\/p>\n\n\n\n

The division is led by Pulse Technology team member Paul Miceli, who serves as director of Audio-Visual. His plans are to increase the number of CRaaS and AVaaS clients; the models are applicable for both indoor and outdoor venues. Locally, their AV work includes Schaumburg (IL) Boomers scoreboard, a water park center for the Village of Elk Grove, and Olympic Park.<\/p>\n\n\n\n

AV work can include digital signage, video walls (indoor and outdoor), LED walls, scoreboards and more.<\/p>\n\n\n\n

Taking the steps of creating an independent AV department and two new models is something the company spent some time preparing for, Paul Miceli explains. \u201cIn particular, the CRaaS model helps make \u2018smart rooms\u2019 and is becoming popular,\u201d he says, adding \u201cWith video walls and other smart features, AV brings conference rooms to life with large, crystal clear images for business and recreation.\u201d<\/p>\n\n\n\n

Under the CRaaS model, clients who use conference rooms for a variety of ongoing reasons engage Pulse to manage their AV; and, similarly to how an MSP contract works, Pulse supplies the hardware, software, service, labor and ongoing maintenance, taking that task off the shoulders of the client company. \u201cWe have many design options and can offer multiple features.\u201d Miceli adds, \u201cOur maintenance program works out well for clients. If something happens to the conference room, they are not dealing with ongoing \u2018break-fix\u2019 fees; it all fits into one budget.\u201d<\/p>\n\n\n\n

Initial reaction to the move has been positive. \u201cWe find what the customer wants; use the technology to meet that need; we design it and put it together.\u201d Government, corporations, and educational institutions number among the AV clients Pulse is working with as the company builds its CRaaS and AVaaS portfolios. In addition to the technology team at Pulse, the company has strong relationships with a number of partners including Watchfire and Sharp. \u201cWe build the systems here, whether it\u2019s an LED digital sign or a video wall. The support is here too.\u201d<\/p>\n\n\n\n

\"\"
Chip Miceli, Pulse Technology<\/figcaption><\/figure><\/div>\n\n\n\n

Chip Miceli, CEO at Pulse Technology, adds, \u201cWe have built our business over these seven decades by listening to what our customers need, and where it makes sense, adding services to meet those needs. The separate AV department is another example of our growth model. We look forward to providing these needed services to customers across a wide range of industries.\u201d<\/p>\n\n\n\n

###<\/p>\n\n\n\n

About Pulse Technology<\/strong>
Pulse Technology<\/a> is a leader in the field of print management, network services (IT), and other office solutions, including furniture design and sales, office products, mailing equipment and their supplies, as well as custom and promotional products, with a history dating back to 1955. Pulse Technology is the re-branded name for several well-known area businesses: Des Plaines Office Equipment, McShane\u2019s, and Kramer Leonard. With locations in Merrillville, Indiana; Schaumburg, Illinois; and also serving the Brookfield, Wisconsin, area, Pulse Technology meets the needs of businesses across the Midwest.<\/p>\n\n\n\n

The firm provides products and services to a diverse client base that includes schools, hospitals, law offices, accounting firms, and financial institutions, among others. The firm has won the Sharp Document\u2019s Hyakuman Kai award for sales excellence since 1988 and the Elite Dealer by ENX Magazine<\/em> since 2007 and has been named to the Inc. 5000 list for fastest-growing businesses across the United States. Pulse Technology has also won the Better Business Bureau\u2019s Torch Award, and the ENX Magazine<\/em> Difference Maker recognition. Pulse Technology has also been named as a \u201cBest Place to Work in Illinois\u201d every year from 2021 to 2025. <\/p>\n","protected":false},"excerpt":{"rendered":"

Pulse Technology has expanded its audio-visual offerings by creating a separate AV division and with the introduction of two new business model offerings, CRaaS (conference-room as-a-service) and AVaaS (audio-visual-as-a-service). Under this umbrella, the work includes digital signage, video walls (indoor and outdoor), LED walls, scoreboards, and more. The company has provided AV services for some time, but initially, the work fell under the IT department. Vince Miceli, vice president of Technology at Pulse Technology, explains. \u201cOur concept changes AV from a commodity (if it breaks, fix it or replace it) to an ongoing monthly business model, introducing CRaaS and AVaaS. The programs are based on the SaaS (software-as-a-service) idea.\u201d Pulse Technology\u2019s AV team works with clients with ongoing needs for a conference room and manages the client\u2019s AV needs, providing hardware, software, service, labor and ongoing maintenance similar to what would happen under an MSP plan. The division is led by Pulse Technology team member Paul Miceli, who serves as director of Audio-Visual. His plans are to increase the number of CRaaS and AVaaS clients; the models are applicable for both indoor and outdoor venues. Locally, their AV work includes Schaumburg (IL) Boomers scoreboard, a water park center for the Village of Elk Grove, and Olympic Park. AV work can include digital signage, video walls (indoor and outdoor), LED walls, scoreboards and more. Taking the steps of creating an independent AV department and two new models is something the company spent some time preparing for, Paul Miceli explains. \u201cIn particular, the CRaaS model helps make \u2018smart rooms\u2019 and is becoming popular,\u201d he says, adding \u201cWith video walls and other smart features, AV brings conference rooms to life with large, crystal clear images for business and recreation.\u201d Under the CRaaS model, clients who use conference rooms for a variety of ongoing reasons engage Pulse to manage their AV; and, similarly to how an MSP contract works, Pulse supplies the hardware, software, service, labor and ongoing maintenance, taking that task off the shoulders of the client company. \u201cWe have many design options and can offer multiple features.\u201d Miceli adds, \u201cOur maintenance program works out well for clients. If something happens to the conference room, they are not dealing with ongoing \u2018break-fix\u2019 fees; it all fits into one budget.\u201d Initial reaction to the move has been positive. \u201cWe find what the customer wants; use the technology to meet that need; we design it and put it together.\u201d Government, corporations, and educational institutions number among the AV clients Pulse is working with as the company builds its CRaaS and AVaaS portfolios. In addition to the technology team at Pulse, the company has strong relationships with a number of partners including Watchfire and Sharp. \u201cWe build the systems here, whether it\u2019s an LED digital sign or a video wall. The support is here too.\u201d Chip Miceli, CEO at Pulse Technology, adds, \u201cWe have built our business over these seven decades by listening to what our customers need, and where it makes sense, adding services to meet those needs. The separate AV department is another example of our growth model. We look forward to providing these needed services to customers across a wide range of industries.\u201d ### About Pulse TechnologyPulse Technology is a leader in the field of print management, network services (IT), and other office solutions, including furniture design and sales, office products, mailing equipment and their supplies, as well as custom and promotional products, with a history dating back to 1955. Pulse Technology is the re-branded name for several well-known area businesses: Des Plaines Office Equipment, McShane\u2019s, and Kramer Leonard. With locations in Merrillville, Indiana; Schaumburg, Illinois; and also serving the Brookfield, Wisconsin, area, Pulse Technology meets the needs of businesses across the Midwest. The firm provides products and services to a diverse client base that includes schools, hospitals, law offices, accounting firms, and financial institutions, among others. The firm has won the Sharp Document\u2019s Hyakuman Kai award for sales excellence since 1988 and the Elite Dealer by ENX Magazine since 2007 and has been named to the Inc. 5000 list for fastest-growing businesses across the United States. Pulse Technology has also won the Better Business Bureau\u2019s Torch Award, and the ENX Magazine Difference Maker recognition. Pulse Technology has also been named as a \u201cBest Place to Work in Illinois\u201d every year from 2021 to 2025.<\/p>\n","protected":false},"author":66,"featured_media":65944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1650,82,237,87,1638],"tags":[3521],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/65943"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=65943"}],"version-history":[{"count":3,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/65943\/revisions"}],"predecessor-version":[{"id":65962,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/65943\/revisions\/65962"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/65944"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=65943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=65943"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=65943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}