{"id":65772,"date":"2025-07-24T12:41:22","date_gmt":"2025-07-24T19:41:22","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=65772"},"modified":"2025-07-24T12:41:23","modified_gmt":"2025-07-24T19:41:23","slug":"two-minute-drill-ecis-anna-grubb-talks-bta-national-solutions-market","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2025\/07\/two-minute-drill-ecis-anna-grubb-talks-bta-national-solutions-market\/","title":{"rendered":"Two-Minute Drill: ECI\u2019s Anna Grubb Talks BTA National, Solutions Market"},"content":{"rendered":"\n
\"\"
Anna Grubb, ECI Software Solutions<\/figcaption><\/figure><\/div>\n\n\n\n

One of the most-anticipated events on the dealer calendar is the Business Technology Association\u2019s National Conference. This year saw the National converge on the Hyatt Regency Tamaya Resort & Spa in Santa Ana Pueblo, New Mexico, from June 17-19. With the suspension of the Fall Colors Retreat following Hurricane Helene last September, the National takes on greater significance.<\/p>\n\n\n\n

From all accounts, the National delivered in the clutch, from the spectacular keynotes by NFL Hall of Famer Emmitt Smith and Xerox honcho John Bruno to quality breakout sessions and a dealer panel. For a booth holder\u2019s perspective, we checked in with Anna Grubb, vice president of sales for field service with ECI Software Solutions, to garner her perspective of the show and the solutions world in general.<\/p>\n\n\n\n

How BTA National, and what were the key talking points among booth visitors?<\/em><\/em><\/p>\n\n\n\n

Grubb:<\/strong> BTA National had a strong turnout and high engagement, likely due to the smaller number of events this year. Our booth was consistently busy, with visitors showing interest in how we\u2019ve evolved our support organization. Many current customers were curious about transitioning to modernized platforms. We also connected with new dealers who were exploring solutions to better support their operations. The overall energy was positive and forward-looking!<\/p>\n\n\n\n

What are some of the overall trends you’re seeing in the dealer space?<\/em><\/em><\/p>\n\n\n\n

Grubb:<\/strong> Dealers are looking to diversify and future-proof their businesses as the print industry is shifting. There\u2019s growing interest in expanding into adjacent services that build on existing infrastructure. Many are rethinking how their systems can support new revenue streams, from inventory to field service. At the same time, they\u2019re identifying areas where their current tools need to evolve to meet these new demands. It\u2019s a time of both reflection and opportunity.<\/p>\n\n\n\n

How would you characterize the rate at which dealers are embracing e-commerce?<\/em><\/em><\/p>\n\n\n\n

Grubb:<\/strong> E-commerce is gaining traction, but adoption remains uneven. Some dealers are diving in, while others are still unsure where to begin. The biggest hurdle tends to be the perceived complexity of implementation. That said, when dealers see peers successfully using online platforms and driving ROI, interest tends to follow. The appetite is growing as more tangible examples emerge.<\/p>\n\n\n\n

AI is a hot topic across all segments. How is it impacting the solutions space?<\/em><\/em><\/p>\n\n\n\n

Grubb:<\/strong> AI is accelerating rapidly, both in the industry and in daily life. In the solutions space, we\u2019re seeing it enhance everything from technician workflows to internal automation. For field service in particular, AI is helping surface better insights and streamline access to information. Behind the scenes, it\u2019s improving efficiency by reducing manual tasks. While adoption varies, most agree AI will play a bigger role in shaping the future of service operations.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the most-anticipated events on the dealer calendar is the Business Technology Association\u2019s National Conference. This year saw the National converge on the Hyatt Regency Tamaya Resort & Spa in Santa Ana Pueblo, New Mexico, from June 17-19. With the suspension of the Fall Colors Retreat following Hurricane Helene last September, the National takes on greater significance. From all accounts, the National delivered in the clutch, from the spectacular keynotes by NFL Hall of Famer Emmitt Smith and Xerox honcho John Bruno to quality breakout sessions and a dealer panel. For a booth holder\u2019s perspective, we checked in with Anna Grubb, vice president of sales for field service with ECI Software Solutions, to garner her perspective of the show and the solutions world in general. How BTA National, and what were the key talking points among booth visitors? Grubb: BTA National had a strong turnout and high engagement, likely due to the smaller number of events this year. Our booth was consistently busy, with visitors showing interest in how we\u2019ve evolved our support organization. Many current customers were curious about transitioning to modernized platforms. We also connected with new dealers who were exploring solutions to better support their operations. The overall energy was positive and forward-looking! What are some of the overall trends you’re seeing in the dealer space? Grubb: Dealers are looking to diversify and future-proof their businesses as the print industry is shifting. There\u2019s growing interest in expanding into adjacent services that build on existing infrastructure. Many are rethinking how their systems can support new revenue streams, from inventory to field service. At the same time, they\u2019re identifying areas where their current tools need to evolve to meet these new demands. It\u2019s a time of both reflection and opportunity. How would you characterize the rate at which dealers are embracing e-commerce? Grubb: E-commerce is gaining traction, but adoption remains uneven. Some dealers are diving in, while others are still unsure where to begin. The biggest hurdle tends to be the perceived complexity of implementation. That said, when dealers see peers successfully using online platforms and driving ROI, interest tends to follow. The appetite is growing as more tangible examples emerge. AI is a hot topic across all segments. How is it impacting the solutions space? Grubb: AI is accelerating rapidly, both in the industry and in daily life. In the solutions space, we\u2019re seeing it enhance everything from technician workflows to internal automation. For field service in particular, AI is helping surface better insights and streamline access to information. Behind the scenes, it\u2019s improving efficiency by reducing manual tasks. While adoption varies, most agree AI will play a bigger role in shaping the future of service operations.<\/p>\n","protected":false},"author":166,"featured_media":59985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[80,1650,82,1638],"tags":[653],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/65772"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=65772"}],"version-history":[{"count":1,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/65772\/revisions"}],"predecessor-version":[{"id":65773,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/65772\/revisions\/65773"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/59985"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=65772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=65772"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=65772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}