{"id":65665,"date":"2025-07-10T08:09:15","date_gmt":"2025-07-10T15:09:15","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=65665"},"modified":"2025-07-10T08:40:44","modified_gmt":"2025-07-10T15:40:44","slug":"giving-back-regardless-of-vertical-supporting-client-causes-solidifies-bonds","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/feature-articles\/2025\/07\/giving-back-regardless-of-vertical-supporting-client-causes-solidifies-bonds\/","title":{"rendered":"Giving Back: Regardless of Vertical, Supporting Client Causes Solidifies Bonds"},"content":{"rendered":"\n
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Rick Salcedo struck a philosophical chord in observing that strong partnerships forged between an office technology dealer and its clients cannot thrive on service contracts alone. The CEO of KDI Office Technology in Aston, Pennsylvania, believes the true bonds are shared values and community support. The main thrust, he said, is to engage with clients as neighbors, advocates and allies in their missions.<\/p>\n\n\n\n

In this week\u2019s State of the Industry report on serving vertical markets, our dealer panel examines the importance of being active participants in a client\u2019s cause, which is not relegated to non-profits and health care entities. The very nature of a customers\u2019 profession may lend itself to engaging with them in fundraising opportunities, such as funding a hospital\u2019s patient resource support. However, cure and prevention fundraising causes\u2014perhaps the product of a team or family member\u2019s affliction\u2014cut across every business segment.<\/p>\n\n\n\n

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Rick Salcedo, KDI Office Technology<\/figcaption><\/figure><\/div>\n\n\n\n

In the case of KDI, it participates in and sponsors fundraising events, charity runs, school functions, and awareness campaigns organized by its education, health care and non-profit clients. From supporting a hospital\u2019s breast cancer awareness walk to donating technology for a school district\u2019s silent auction or sponsoring local scholarship programs, the dealer casts itself as an active member of the community and not just a vendor. Salcedo feels it strengthens loyalty, humanizes the brand, and aligns it more closely with the missions that drive customers.<\/p>\n\n\n\n

\u201cOur team often volunteers time and resources to these causes as well,\u201d he added. \u201cThese efforts help us deepen relationships, build trust, and gain a better understanding of the people and causes our clients care about. It’s also a core part of what makes KDI\u2019s culture special\u2014our employees are proud to work for a company that gives back and gets involved.\u201d<\/p>\n\n\n\n

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Joshua Wickstrom, Sharp Business Innovations<\/figcaption><\/figure><\/div>\n\n\n\n

The practice of giving back and supporting fellow alliances is key to the success of Sharp Business Innovations. Joshua Wickstrom, co-owner of the Longmont, Colorado-based dealer, subscribes to the \u201chigh tide raises all boats\u201d philosophy and firmly believes camaraderie and supporting those who support his company make for a lasting bond.<\/p>\n\n\n\n

\u201cWe have sponsored golfing events and guest dinners, we have contributed to local fundraisers, and we have sponsored non-profit organizations like The Therapeutic Riding Center and Habitat for Humanity,\u201d Wickstrom added. \u201cWe are involved in our community. We often host networking meetings for young entrepreneurs that give folks a common place to gather and network.\u201d<\/p>\n\n\n\n

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Jim Haney, Doceo<\/figcaption><\/figure><\/div>\n\n\n\n

Support and participation in causes is a reflection of the dealer\u2019s culture and speaks to its values, which is the case of Doceo, based in York, Pennsylvania. Jim Haney, chief marketing officer, notes the company participates in fundraising activities, sponsorships and awareness initiatives that support its vertical markets.<\/p>\n\n\n\n

\u201cOur team volunteers time and resources for nonprofit initiatives, educational programs, and faith-based events, demonstrating genuine commitment and fostering deeper connections within these communities,\u201d Haney said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rick Salcedo struck a philosophical chord in observing that strong partnerships forged between an office technology dealer and its clients cannot thrive on service contracts alone. The CEO of KDI Office Technology in Aston, Pennsylvania, believes the true bonds are shared values and community support. The main thrust, he said, is to engage with clients as neighbors, advocates and allies in their missions. In this week\u2019s State of the Industry report on serving vertical markets, our dealer panel examines the importance of being active participants in a client\u2019s cause, which is not relegated to non-profits and health care entities. The very nature of a customers\u2019 profession may lend itself to engaging with them in fundraising opportunities, such as funding a hospital\u2019s patient resource support. However, cure and prevention fundraising causes\u2014perhaps the product of a team or family member\u2019s affliction\u2014cut across every business segment. In the case of KDI, it participates in and sponsors fundraising events, charity runs, school functions, and awareness campaigns organized by its education, health care and non-profit clients. From supporting a hospital\u2019s breast cancer awareness walk to donating technology for a school district\u2019s silent auction or sponsoring local scholarship programs, the dealer casts itself as an active member of the community and not just a vendor. Salcedo feels it strengthens loyalty, humanizes the brand, and aligns it more closely with the missions that drive customers. \u201cOur team often volunteers time and resources to these causes as well,\u201d he added. \u201cThese efforts help us deepen relationships, build trust, and gain a better understanding of the people and causes our clients care about. It’s also a core part of what makes KDI\u2019s culture special\u2014our employees are proud to work for a company that gives back and gets involved.\u201d The practice of giving back and supporting fellow alliances is key to the success of Sharp Business Innovations. Joshua Wickstrom, co-owner of the Longmont, Colorado-based dealer, subscribes to the \u201chigh tide raises all boats\u201d philosophy and firmly believes camaraderie and supporting those who support his company make for a lasting bond. \u201cWe have sponsored golfing events and guest dinners, we have contributed to local fundraisers, and we have sponsored non-profit organizations like The Therapeutic Riding Center and Habitat for Humanity,\u201d Wickstrom added. \u201cWe are involved in our community. We often host networking meetings for young entrepreneurs that give folks a common place to gather and network.\u201d Support and participation in causes is a reflection of the dealer\u2019s culture and speaks to its values, which is the case of Doceo, based in York, Pennsylvania. Jim Haney, chief marketing officer, notes the company participates in fundraising activities, sponsorships and awareness initiatives that support its vertical markets. \u201cOur team volunteers time and resources for nonprofit initiatives, educational programs, and faith-based events, demonstrating genuine commitment and fostering deeper connections within these communities,\u201d Haney said.<\/p>\n","protected":false},"author":166,"featured_media":65666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1650,82,87,1638],"tags":[3923,3189,4597],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/65665"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=65665"}],"version-history":[{"count":1,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/65665\/revisions"}],"predecessor-version":[{"id":65667,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/65665\/revisions\/65667"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/65666"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=65665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=65665"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=65665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}