{"id":59011,"date":"2024-02-01T12:33:24","date_gmt":"2024-02-01T20:33:24","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=59011"},"modified":"2024-02-01T12:33:27","modified_gmt":"2024-02-01T20:33:27","slug":"not-so-bright-court-orders-auking-to-pay-epson-500k","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/feature-articles\/2024\/02\/not-so-bright-court-orders-auking-to-pay-epson-500k\/","title":{"rendered":"Not So Bright: Court Orders AuKing to Pay Epson $500K"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Epson today announced a default judgment was entered for its recent lawsuit against AuKing, an Amazon selling partner. Finding that AuKing was unfairly competing by using false, deceptive or misleading statements of fact that misrepresent the nature, quality and characteristics of its projector products, AuKing was ordered to pay more than $500,000 in damages. AuKing was also enjoined from any false or misleading advertising of its projector products and from selling projectors online, including, but not limited to, Amazon.com and Aukingdirect.com, until the false advertising is corrected.<\/p>\n\n\n\n

White Brightness measured in lumens is a significant feature used by consumers to make projector buying decisions. With actual lumens measured at less than 1% of AuKing\u2019s claimed 9,500 lumens, these highly inaccurate statements deceive consumers, misrepresent the quality of projection, and ultimately impact the integrity of the industry.<\/p>\n\n\n\n

\u201cConsumers count on companies to provide reliable and accurate product information and performance specs,\u201d said Mike Isgrig, vice president, consumer sales and marketing, Epson America. \u201cAs an ongoing issue, brands that are falsifying lumen claims are not only hurting the end-user experiences of consumers, but also the overall perception of projection viewing, damaging the industry as whole. The highly inaccurate lumen claims provided by AuKing is an example of gross negligence on the part of a brand and its commitment to truth in advertising.\u201d<\/p>\n\n\n\n

The initial complaint was made as part of Epson\u2019s concentrated efforts to protect the projector market and ensure the implementation of internationally recognized and accepted brightness standards are used by brands to help consumers make informed purchasing decisions. The default judgement of the lawsuit and removal of these products benefits consumers, the retail channel and the larger projector industry.<\/p>\n\n\n\n

Epson cautions shoppers to be wary of misleading metrics listed as \u201cLux,\u201d \u201cLED lumens,\u201d \u201cCVIA,\u201d or \u201cLamp Brightness\u201d that fail to follow standardized methodology and therefore materially impacts a consumer\u2019s ability to compare performance of projectors, especially when shopping Amazon and other online marketplaces. Measurement for projectors is defined by internationally recognized standards groups, including the International Organization for Standardization (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where methodology for measuring projector color brightness is defined. The ISO standard that defines projector white brightness is ISO21118:2020. When these standards are followed, there is zero ambiguity regarding how projector brightness is properly measured, advertised and compared.<\/p>\n\n\n\n

###<\/p>\n\n\n\n

About Epson<\/strong>
Epson<\/a> is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson\u2019s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.<\/p>\n\n\n\n

Led by the Japan-based Seiko Epson Corporation<\/a>, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. <\/p>\n\n\n\n

Epson America, Inc., based in Los Alamitos, California, is Epson\u2019s regional headquarters for the U.S., Canada, and Latin America.<\/p>\n","protected":false},"excerpt":{"rendered":"

Epson today announced a default judgment was entered for its recent lawsuit against AuKing, an Amazon selling partner. Finding that AuKing was unfairly competing by using false, deceptive or misleading statements of fact that misrepresent the nature, quality and characteristics of its projector products, AuKing was ordered to pay more than $500,000 in damages. AuKing was also enjoined from any false or misleading advertising of its projector products and from selling projectors online, including, but not limited to, Amazon.com and Aukingdirect.com, until the false advertising is corrected. White Brightness measured in lumens is a significant feature used by consumers to make projector buying decisions. With actual lumens measured at less than 1% of AuKing\u2019s claimed 9,500 lumens, these highly inaccurate statements deceive consumers, misrepresent the quality of projection, and ultimately impact the integrity of the industry. \u201cConsumers count on companies to provide reliable and accurate product information and performance specs,\u201d said Mike Isgrig, vice president, consumer sales and marketing, Epson America. \u201cAs an ongoing issue, brands that are falsifying lumen claims are not only hurting the end-user experiences of consumers, but also the overall perception of projection viewing, damaging the industry as whole. The highly inaccurate lumen claims provided by AuKing is an example of gross negligence on the part of a brand and its commitment to truth in advertising.\u201d The initial complaint was made as part of Epson\u2019s concentrated efforts to protect the projector market and ensure the implementation of internationally recognized and accepted brightness standards are used by brands to help consumers make informed purchasing decisions. The default judgement of the lawsuit and removal of these products benefits consumers, the retail channel and the larger projector industry. Epson cautions shoppers to be wary of misleading metrics listed as \u201cLux,\u201d \u201cLED lumens,\u201d \u201cCVIA,\u201d or \u201cLamp Brightness\u201d that fail to follow standardized methodology and therefore materially impacts a consumer\u2019s ability to compare performance of projectors, especially when shopping Amazon and other online marketplaces. Measurement for projectors is defined by internationally recognized standards groups, including the International Organization for Standardization (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where methodology for measuring projector color brightness is defined. The ISO standard that defines projector white brightness is ISO21118:2020. When these standards are followed, there is zero ambiguity regarding how projector brightness is properly measured, advertised and compared. ### About EpsonEpson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson\u2019s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050. Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. Epson America, Inc., based in Los Alamitos, California, is Epson\u2019s regional headquarters for the U.S., Canada, and Latin America.<\/p>\n","protected":false},"author":66,"featured_media":59013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1650,82,87,1638],"tags":[180],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/59011"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=59011"}],"version-history":[{"count":1,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/59011\/revisions"}],"predecessor-version":[{"id":59016,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/59011\/revisions\/59016"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/59013"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=59011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=59011"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=59011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}