{"id":5897,"date":"2013-09-25T10:38:11","date_gmt":"2013-09-25T14:38:11","guid":{"rendered":"http:\/\/www.theweekinimaging.com\/?p=5897"},"modified":"2013-09-27T07:35:57","modified_gmt":"2013-09-27T11:35:57","slug":"between-the-lines-help-wanted-try-twitter","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2013\/09\/between-the-lines-help-wanted-try-twitter\/","title":{"rendered":"Between the Lines: Help Wanted, Try Twitter"},"content":{"rendered":"

\"twitter-featured1\"<\/a>I was just reading an article from Software Advice <\/a>on \u201cHow Does Twitter Use Twitter to Recruit?\u201d <\/a><\/p>\n

Since recruitment is an ongoing challenge for the independent dealer channel as is learning how to best leverage social media for marketing and recruiting, this should be required reading for any dealer grappling with either or both of these issues.<\/p>\n

In the article author Erin Osterhaus cites a key finding from the 2013 Recruiting Channels Survey <\/a>by Software Advice that reveals social media has become the number three source for candidates and was the channel delivering the best quality candidates, second only to employee referrals. Of note too was that half of all recruiters participating in the survey said they would increase their investment in social media sourcing channels in 2013.<\/p>\n

\"Software<\/a>Osterhaus also interviewed Anitra Collins, Twitter\u2019s recruiting programs officer, who offered some useful insights into Twitter\u2019s recruiting strategy.<\/p>\n

Osterhaus writes that if you\u2019re going to use Twitter to recruit, you should create a clear and executable strategy. \u201cTwitter should be used for more than just blasting out job postings. Sure, creating awareness about new positions is one part of the strategy. But there\u2019s another side to the coin that Twitter capitalizes on: you can create a real-time view into your company\u2019s culture, making people want to work for you.\u201d<\/p>\n

Twitter\u2019s Twitter handle is @JoinTheFlock and Collins tells Osterhaus, \u201cWe offer more than just job listings; we also share news about events happening within the company, external events we attend and insights from our executives. The handle gives our followers a look into what\u2019s happening inside of the company and a bit about what makes Twitter a great place to work.\u201d<\/p>\n

There are several ways Twitter uses Twitter to get the word out about open positions, grow its following and, source and attract great talent, according to the article. Those initiatives can be easily adopted by office technology dealers and include:<\/p>\n