{"id":58263,"date":"2023-11-30T12:00:48","date_gmt":"2023-11-30T20:00:48","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=58263"},"modified":"2023-11-30T12:00:51","modified_gmt":"2023-11-30T20:00:51","slug":"unleash-the-power-of-public-relations-to-boost-your-dealerships-visibility","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2023\/11\/unleash-the-power-of-public-relations-to-boost-your-dealerships-visibility\/","title":{"rendered":"Unleash the Power of Public Relations to Boost Your Dealership\u2019s Visibility"},"content":{"rendered":"\n
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As an office technology dealership owner, maybe you just opened a new location. Or you won a \u201cDealer of the Year\u201d award, or hired a hotshot new rainmaker and you want to tell the world about it. And why shouldn\u2019t you? Positive news can yield favorable results. It can boost your company\u2019s brand awareness and showcase your business as an industry leader. And when you are before a prospect and looking to close a deal, it\u2019s great if the prospect has heard about you and already has formed a positive impression  about your business.<\/p>\n\n\n\n

And, in a market where finding employees can be difficult, it doesn\u2019t hurt to have ongoing positive news associated with your company\u2019s name. A Harvard Business Review<\/a> article confirms what most employers already know instinctively: namely, that companies with strong reputations are more appealing to prospective employees.<\/p>\n\n\n\n

How do you achieve this ongoing visibility not only in your industry but your local markets as well? One way is through a public relations (PR) campaign. Public relations, often described as the practice of garnering media coverage for a business, helps position the business owner to become the dealer that is talked about in the right circles.<\/p>\n\n\n\n

There are many marketing options available to the office technology dealer and they all have value\u2014social media, digital advertising, e-newsletters, networking and paid print advertising, to name just a few. PR is the marketing strategy, however, that sometimes gets overlooked or is under-utilized. And it can be a very powerful means of marketing a business. What sets it apart from some other types of marketing is that it is deemed to be \u201cthird-party approved\u201d information \u2013 meaning that an editor, webmaster or other gatekeeper has agreed that this information is worthy of coverage. You will sometimes also hear PR referred to as \u201cearned media,\u201d meaning that it is typically provided to the dealer at no cost.<\/p>\n\n\n\n

Elements of a PR campaign can include:<\/p>\n\n\n\n