{"id":57761,"date":"2023-11-09T11:22:48","date_gmt":"2023-11-09T19:22:48","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=57761"},"modified":"2023-11-09T11:22:51","modified_gmt":"2023-11-09T19:22:51","slug":"the-truth-plus-consumables-set-actionable-intelligence-difference-maker-charlie-brewer-free","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2023\/11\/the-truth-plus-consumables-set-actionable-intelligence-difference-maker-charlie-brewer-free\/","title":{"rendered":"The Truth, Plus Consumables, Set Actionable Intelligence Difference Maker Charlie Brewer Free"},"content":{"rendered":"\n
\"\"
Charles Brewer<\/figcaption><\/figure><\/div>\n\n\n\n

It\u2019s not an embellishment to say that the internet has enriched our lives during the past 30 years. It ushered in an age of instant information. Unfortunately, the cost of admission was being exposed to a great deal of misinformation in the form of rumors, half-truths and outright lies. The dual-edged sword that is the information superhighway has turned the truth into a valuable commodity.<\/p>\n\n\n\n

This is what makes people like Charlie Brewer so essential. A journalist and analyst whose career tracks alongside the internet\u2019s existence, Brewer reported on the digital office equipment theater for publications such as Inc<\/em>. and ComputerWorld<\/em>. When Brewer joined Lyra Research, a boutique firm that chronicled digital imaging and consumables, it triggered an educational journey that would pave the way to his own news and analysis vehicle: Actionable Intelligence.<\/p>\n\n\n\n

One of the most compelling stories Brewer unearthed at Lyra was the messy breakup between a major supplier to the reman industry and its toner\/drum supplier. At the time he didn\u2019t fully appreciate the gravity of the unfolding drama, but as the story grew legs, its impact on a wider audience became apparent\u2026as did the importance of separating fact from fiction.<\/p>\n\n\n\n

\u201cAs I worked the story, I realized that we were the only ones who had the real news, and most of the rumors that were flying around were just bunk,\u201d said Brewer, a 2023 ENX Magazine<\/em> Difference Maker. \u201cThat\u2019s when I realized that our news and analysis mattered. Millions of lives weren’t impacted by what we did, but there were lots of people\u2014scores, maybe hundreds\u2014who read our stuff and valued it because their jobs\/businesses stood to be materially impacted. They really needed to know and understand what was going on.\u201d<\/p>\n\n\n\n

Consumables Advocate<\/strong><\/p>\n\n\n\n

When Lyra opted to channel much of its focus into hardware, Brewer struck out on his own and launched Actionable Intelligence in 2009 to provide the comprehensive look into the consumables world that he felt was needed. His instincts were spot-on; Lyra has been gone for 10 years, while Actionable Intelligence is singularly unique in its editorial focus on consumables.<\/p>\n\n\n\n

Delivering thorough, unbiased news and analysis is the prime directive, and being the lone voice for that niche comes with responsibility. \u201cWe are impactful because we try to be fair and honest in our reporting and analysis,\u201d Brewer said. \u201cOur subscribers trust us to try our best to be as accurate as possible. We may be wrong from time to time\u2014no one\u2019s perfect\u2014but we try and I think that\u2019s why we\u2019re successful.\u201d<\/p>\n\n\n\n

Brewer naturally gravitates toward truth seekers, and found a kindred spirit at Lyra in his boss, Jim Forrest. An industry professional, Forrest also shared his affinity for the consumables market and the role they play.<\/p>\n\n\n\n

\u201cJim was committed to being as accurate and truthful in his analysis as possible and in speaking truth to power,\u201d he remarked.<\/p>\n\n\n\n

Beyond Headlines<\/strong><\/p>\n\n\n\n

Brewer aims to continue emphasizing the formula that works best for Actionable Intelligence. While keeping abreast of all the breaking news, product introductions and industry legal entanglements is a priority, he feels the true value proposition has been furnishing unflinching analysis of the post-pandemic market. Actionable Intelligence\u2019s focus on supplies, print volumes, MIFs and market interpretation, Brewer maintains, is second to none.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u201cSome have said we are naively bullish, and other have said we\u2019re foolishly bearish,\u201d he noted. \u201cBut after all the name-calling, most of our critics have admitted we were right.\u201d<\/p>\n\n\n\n

Brewer is also on the hunt to find high-caliber analysts who are team players and won\u2019t crumble under the strain of nasty publishing deadlines. With the addition of reinforcements, \u201cwe could be even bigger,\u201d he said.<\/p>\n\n\n\n

When he\u2019s not quarterbacking Actionable Intelligence, Brewer loves to enjoy the great outdoors. His wife of 28 years, Martha, joins him for hiking adventures, and they\u2019re devout bird-watching aficionados. Brewer also has a daughter, Meta, who he likes to get outside with. A musician in several bands, Brewer is also a Navy veteran who teaches the guitar to other vets via a program called \u201cTune It Out,\u201d a therapeutic endeavor for those struggling with military-related anxiety or depression, or for vets who just want to learn how to play guitar.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s not an embellishment to say that the internet has enriched our lives during the past 30 years. It ushered in an age of instant information. Unfortunately, the cost of admission was being exposed to a great deal of misinformation in the form of rumors, half-truths and outright lies. The dual-edged sword that is the information superhighway has turned the truth into a valuable commodity. This is what makes people like Charlie Brewer so essential. A journalist and analyst whose career tracks alongside the internet\u2019s existence, Brewer reported on the digital office equipment theater for publications such as Inc. and ComputerWorld. When Brewer joined Lyra Research, a boutique firm that chronicled digital imaging and consumables, it triggered an educational journey that would pave the way to his own news and analysis vehicle: Actionable Intelligence. One of the most compelling stories Brewer unearthed at Lyra was the messy breakup between a major supplier to the reman industry and its toner\/drum supplier. At the time he didn\u2019t fully appreciate the gravity of the unfolding drama, but as the story grew legs, its impact on a wider audience became apparent\u2026as did the importance of separating fact from fiction. \u201cAs I worked the story, I realized that we were the only ones who had the real news, and most of the rumors that were flying around were just bunk,\u201d said Brewer, a 2023 ENX Magazine Difference Maker. \u201cThat\u2019s when I realized that our news and analysis mattered. Millions of lives weren’t impacted by what we did, but there were lots of people\u2014scores, maybe hundreds\u2014who read our stuff and valued it because their jobs\/businesses stood to be materially impacted. They really needed to know and understand what was going on.\u201d Consumables Advocate When Lyra opted to channel much of its focus into hardware, Brewer struck out on his own and launched Actionable Intelligence in 2009 to provide the comprehensive look into the consumables world that he felt was needed. His instincts were spot-on; Lyra has been gone for 10 years, while Actionable Intelligence is singularly unique in its editorial focus on consumables. Delivering thorough, unbiased news and analysis is the prime directive, and being the lone voice for that niche comes with responsibility. \u201cWe are impactful because we try to be fair and honest in our reporting and analysis,\u201d Brewer said. \u201cOur subscribers trust us to try our best to be as accurate as possible. We may be wrong from time to time\u2014no one\u2019s perfect\u2014but we try and I think that\u2019s why we\u2019re successful.\u201d Brewer naturally gravitates toward truth seekers, and found a kindred spirit at Lyra in his boss, Jim Forrest. An industry professional, Forrest also shared his affinity for the consumables market and the role they play. \u201cJim was committed to being as accurate and truthful in his analysis as possible and in speaking truth to power,\u201d he remarked. Beyond Headlines Brewer aims to continue emphasizing the formula that works best for Actionable Intelligence. While keeping abreast of all the breaking news, product introductions and industry legal entanglements is a priority, he feels the true value proposition has been furnishing unflinching analysis of the post-pandemic market. Actionable Intelligence\u2019s focus on supplies, print volumes, MIFs and market interpretation, Brewer maintains, is second to none. \u201cSome have said we are naively bullish, and other have said we\u2019re foolishly bearish,\u201d he noted. \u201cBut after all the name-calling, most of our critics have admitted we were right.\u201d Brewer is also on the hunt to find high-caliber analysts who are team players and won\u2019t crumble under the strain of nasty publishing deadlines. With the addition of reinforcements, \u201cwe could be even bigger,\u201d he said. When he\u2019s not quarterbacking Actionable Intelligence, Brewer loves to enjoy the great outdoors. His wife of 28 years, Martha, joins him for hiking adventures, and they\u2019re devout bird-watching aficionados. Brewer also has a daughter, Meta, who he likes to get outside with. A musician in several bands, Brewer is also a Navy veteran who teaches the guitar to other vets via a program called \u201cTune It Out,\u201d a therapeutic endeavor for those struggling with military-related anxiety or depression, or for vets who just want to learn how to play guitar.<\/p>\n","protected":false},"author":166,"featured_media":54807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3626,80,1650,82,84,1638],"tags":[1884],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/57761"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=57761"}],"version-history":[{"count":1,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/57761\/revisions"}],"predecessor-version":[{"id":57763,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/57761\/revisions\/57763"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/54807"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=57761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=57761"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=57761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}