{"id":53520,"date":"2023-01-26T09:46:18","date_gmt":"2023-01-26T17:46:18","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=53520"},"modified":"2023-01-26T09:46:20","modified_gmt":"2023-01-26T17:46:20","slug":"konica-minolta-leads-in-brand-loyalty-for-16th-consecutive-year","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/news\/2023\/01\/konica-minolta-leads-in-brand-loyalty-for-16th-consecutive-year\/","title":{"rendered":"Konica Minolta Leads in Brand Loyalty for 16th Consecutive Year"},"content":{"rendered":"\n

Ramsey, NJ (Jan. 24, 2023)<\/em> \u2014 Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) today announced it has received first place in Brand Loyalty in the Brand Keys Customer Loyalty Engagement Index (CLEI) for the 16th consecutive year. The win confirms that Konica Minolta best meets, or exceeds, customer expectations among all brands competing in the category.<\/p>\n\n\n\n

Brand Keys, a New York\u2013based client loyalty and engagement consultancy, publishes the annual syndicated study, which recognized Konica Minolta for Brand Loyalty in the \u201cMFP Office Copier\u201d (multifunction printer) category. The Brand Keys\u2019 data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits.<\/p>\n\n\n\n

This year\u2019s study revealed a dramatic shift in how consumers review and compare brands. Expectations are higher than ever and have been found to be predominantly emotional, as consumers consider social advocacy, political tribalism and the economic landscape in their evaluations. This has widened the gap between customer desire and brand delivery, creating even more challenges for brands as they work to close these gaps and maintain brand profitability.<\/p>\n\n\n\n

\"\"
Kay Fernandez, Konica Minolta<\/figcaption><\/figure><\/div>\n\n\n\n

\u201cCustomer experience takes top priority in our business plans as we strive to retain our current clients and attract new ones, and we are so pleased to know that our efforts to meet their ever-evolving expectations continue to be successful,\u201d said Kay Fernandez, senior vice president, marketing, Konica Minolta. \u201cWe are so proud to have maintained the loyalty of our customers year after year despite ongoing challenges, and truly appreciate the trust they place in us.\u201d<\/p>\n\n\n\n

Brand Keys\u2019 26th annual CLEI and research consultancy identifies brands that are best able to engage clients by meeting or exceeding their expectations, thereby creating client loyalty. The Index recognizes the brands that receive the highest loyalty and engagement assessments, and surpass competitors for responding to the category values customers desire most.<\/p>\n\n\n\n

\u201cBecause expectations are more emotionally-based today, brands can have a difficult time identifying and tracking them,\u201d said Robert Passikoff, Brand Keys founder and president. \u201cKonica Minolta is one of those \u2018hero\u2019 brands that have pretty much \u2018owned\u2019 the #1 spot in their categories long enough to earn a \u2018perennial loyalty\u2019 designation, and for that, we offer our hearty congratulations.\u201d<\/p>\n\n\n\n

This year\u2019s Brand Keys Customer Loyalty Engagement Index examined customers\u2019 relationships with 987 brands in 110 categories. View the complete list of the highest-rated brands online<\/a>.<\/p>\n\n\n\n

###<\/p>\n\n\n\n

About Konica Minolta<\/strong>
Konica Minolta<\/a>\u2019s journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients\u2019 digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN<\/em>\u2019s MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for 16 consecutive years, and is proud to be ranked on the Forbes<\/em> 2021 America’s Best-in-State employers list. The company received Keypoint Intelligence\u2019s BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ramsey, NJ (Jan. 24, 2023) \u2014 Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) today announced it has received first place in Brand Loyalty in the Brand Keys Customer Loyalty Engagement Index (CLEI) for the 16th consecutive year. The win confirms that Konica Minolta best meets, or exceeds, customer expectations among all brands competing in the category. Brand Keys, a New York\u2013based client loyalty and engagement consultancy, publishes the annual syndicated study, which recognized Konica Minolta for Brand Loyalty in the \u201cMFP Office Copier\u201d (multifunction printer) category. The Brand Keys\u2019 data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits. This year\u2019s study revealed a dramatic shift in how consumers review and compare brands. Expectations are higher than ever and have been found to be predominantly emotional, as consumers consider social advocacy, political tribalism and the economic landscape in their evaluations. This has widened the gap between customer desire and brand delivery, creating even more challenges for brands as they work to close these gaps and maintain brand profitability. \u201cCustomer experience takes top priority in our business plans as we strive to retain our current clients and attract new ones, and we are so pleased to know that our efforts to meet their ever-evolving expectations continue to be successful,\u201d said Kay Fernandez, senior vice president, marketing, Konica Minolta. \u201cWe are so proud to have maintained the loyalty of our customers year after year despite ongoing challenges, and truly appreciate the trust they place in us.\u201d Brand Keys\u2019 26th annual CLEI and research consultancy identifies brands that are best able to engage clients by meeting or exceeding their expectations, thereby creating client loyalty. The Index recognizes the brands that receive the highest loyalty and engagement assessments, and surpass competitors for responding to the category values customers desire most. \u201cBecause expectations are more emotionally-based today, brands can have a difficult time identifying and tracking them,\u201d said Robert Passikoff, Brand Keys founder and president. \u201cKonica Minolta is one of those \u2018hero\u2019 brands that have pretty much \u2018owned\u2019 the #1 spot in their categories long enough to earn a \u2018perennial loyalty\u2019 designation, and for that, we offer our hearty congratulations.\u201d This year\u2019s Brand Keys Customer Loyalty Engagement Index examined customers\u2019 relationships with 987 brands in 110 categories. View the complete list of the highest-rated brands online. ### About Konica MinoltaKonica Minolta\u2019s journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients\u2019 digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN\u2019s MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for 16 consecutive years, and is proud to be ranked on the Forbes 2021 America’s Best-in-State employers list. The company received Keypoint Intelligence\u2019s BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society.<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[224],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/53520"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=53520"}],"version-history":[{"count":1,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/53520\/revisions"}],"predecessor-version":[{"id":53522,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/53520\/revisions\/53522"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=53520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=53520"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=53520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}