{"id":48066,"date":"2021-12-16T11:08:40","date_gmt":"2021-12-16T19:08:40","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=48066"},"modified":"2021-12-16T11:08:42","modified_gmt":"2021-12-16T19:08:42","slug":"lessons-in-business-life-keep-copiers-northwest-difference-maker-mark-petrie-on-point","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2021\/12\/lessons-in-business-life-keep-copiers-northwest-difference-maker-mark-petrie-on-point\/","title":{"rendered":"Lessons in Business, Life Keep Copiers Northwest Difference Maker Mark Petrie on Point"},"content":{"rendered":"\n
\"\"
Mark Petrie, Copiers Northwest<\/figcaption><\/figure><\/div>\n\n\n\n

If there was ever a time and circumstance when Mark Petrie wouldn\u2019t mind being considered boring, it would definitely be in the eyes of his kidney transplant doctor. In that case, boring is good; great, in fact.<\/p>\n\n\n\n

It\u2019s been 18 years since Petrie endured a kidney transplant, and the repeated clean bills of health enable him to focus on a future that was once cloudy. The CEO of Seattle-based Copiers Northwest could not spend as much time in the office\u2014certainly not to the extent he preferred\u2014though it provided clarity to him once the pandemic struck. Petrie can empathize with a nation of workers who were forced into their homes, and the man himself discovered he could still develop ideas on how to keep his dealership competitive.<\/p>\n\n\n\n

\u201cI\u2019m extremely grateful, and remain involved with the Northwest Kidney Center, a pioneer in kidney dialysis treatment,\u201d said Petrie, a 2021 ENX Magazine<\/em> Difference Maker.<\/p>\n\n\n\n

Petrie and his brother, Gregg, are the leadership tandem behind Copiers Northwest\u2019s ascension to one of the largest independent dealerships in the country. Being in the Great Northwest, the dealer was at the epicenter of the pandemic\u2019s earliest U.S. outbreak. The Petries grew Copiers Northwest on the pillar of service excellence, which has enabled it to flourish into 12 offices throughout Washington and Oregon during a 36-year odyssey.<\/p>\n\n\n\n

Tough Calls<\/strong><\/p>\n\n\n\n

While service continues to be a forte at Copiers Northwest, a dealer won\u2019t be able to sustain itself over such a long haul without the ability to recognize when a product or service isn\u2019t a good fit. The dealer embarked on a managed IT offering that, while continuing to grow, did not fare as well when expenses were taken into account. Petrie made the difficult call to scrap the offering and instead focus on MFPs, managed print and solutions.<\/p>\n\n\n\n

\u201cWe realized it is very tough to be all things to all customers and try to manage their IT services,\u201d he said. \u201cIt\u2019s a different business. Plus, it\u2019s difficult to recruit IT talent when we\u2019re surrounded by buildings that say Amazon, Microsoft, Google, Facebook, and Bill and Melinda Gates on them.\u201d<\/p>\n\n\n\n

While Petrie may be adept at cutting out elements that are bad for personal and business health, he prefers to focus on the keys of growth, especially developing new hires in sales and service. Although Copiers Northwest hasn\u2019t experienced too many defections, given its crew averages 23 years in the field. He is content in helping both employees and clients \u201cbecome remarkable at what they do\u201d and following the work ethic instilled by his father.<\/p>\n\n\n\n

Holding Serve<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

While clicks and total revenue declined during the pandemic, Copiers Northwest still managed to record a \u201cdecent profit\u201d and keep its staff intact. Petrie is focusing on getting balanced production from all 12 facilities, as \u201csome are killing it and others need to step up.\u201d That entails driving more products and cutting-edge solutions that have been the catalyst for growth since 1986.<\/p>\n\n\n\n

Plus, Petrie can always reap a little help from his executive friends through Vistage, the world\u2019s largest CEO organization. \u201cBeing around other CEOs helps us all feed off each other and become better business people,\u201d he added.<\/p>\n\n\n\n

Petrie and his wife, Sarah, have three adult children. A good day away from the office usually sees Petrie spending time in the water with any number of his dozen or so nautical toys, including a sports boat that paves the way to water skiing and wake surfing adventures. He has a vacation home in Olympia, and also enjoys the San Juan Islands and Hawaii during the winter.<\/p>\n","protected":false},"excerpt":{"rendered":"

If there was ever a time and circumstance when Mark Petrie wouldn\u2019t mind being considered boring, it would definitely be in the eyes of his kidney transplant doctor. In that case, boring is good; great, in fact. It\u2019s been 18 years since Petrie endured a kidney transplant, and the repeated clean bills of health enable him to focus on a future that was once cloudy. The CEO of Seattle-based Copiers Northwest could not spend as much time in the office\u2014certainly not to the extent he preferred\u2014though it provided clarity to him once the pandemic struck. Petrie can empathize with a nation of workers who were forced into their homes, and the man himself discovered he could still develop ideas on how to keep his dealership competitive. \u201cI\u2019m extremely grateful, and remain involved with the Northwest Kidney Center, a pioneer in kidney dialysis treatment,\u201d said Petrie, a 2021 ENX Magazine Difference Maker. Petrie and his brother, Gregg, are the leadership tandem behind Copiers Northwest\u2019s ascension to one of the largest independent dealerships in the country. Being in the Great Northwest, the dealer was at the epicenter of the pandemic\u2019s earliest U.S. outbreak. The Petries grew Copiers Northwest on the pillar of service excellence, which has enabled it to flourish into 12 offices throughout Washington and Oregon during a 36-year odyssey. Tough Calls While service continues to be a forte at Copiers Northwest, a dealer won\u2019t be able to sustain itself over such a long haul without the ability to recognize when a product or service isn\u2019t a good fit. The dealer embarked on a managed IT offering that, while continuing to grow, did not fare as well when expenses were taken into account. Petrie made the difficult call to scrap the offering and instead focus on MFPs, managed print and solutions. \u201cWe realized it is very tough to be all things to all customers and try to manage their IT services,\u201d he said. \u201cIt\u2019s a different business. Plus, it\u2019s difficult to recruit IT talent when we\u2019re surrounded by buildings that say Amazon, Microsoft, Google, Facebook, and Bill and Melinda Gates on them.\u201d While Petrie may be adept at cutting out elements that are bad for personal and business health, he prefers to focus on the keys of growth, especially developing new hires in sales and service. Although Copiers Northwest hasn\u2019t experienced too many defections, given its crew averages 23 years in the field. He is content in helping both employees and clients \u201cbecome remarkable at what they do\u201d and following the work ethic instilled by his father. Holding Serve While clicks and total revenue declined during the pandemic, Copiers Northwest still managed to record a \u201cdecent profit\u201d and keep its staff intact. Petrie is focusing on getting balanced production from all 12 facilities, as \u201csome are killing it and others need to step up.\u201d That entails driving more products and cutting-edge solutions that have been the catalyst for growth since 1986. Plus, Petrie can always reap a little help from his executive friends through Vistage, the world\u2019s largest CEO organization. \u201cBeing around other CEOs helps us all feed off each other and become better business people,\u201d he added. Petrie and his wife, Sarah, have three adult children. A good day away from the office usually sees Petrie spending time in the water with any number of his dozen or so nautical toys, including a sports boat that paves the way to water skiing and wake surfing adventures. He has a vacation home in Olympia, and also enjoys the San Juan Islands and Hawaii during the winter.<\/p>\n","protected":false},"author":166,"featured_media":44748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3626,80,1650,82,84,1638],"tags":[3763],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/48066"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=48066"}],"version-history":[{"count":1,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/48066\/revisions"}],"predecessor-version":[{"id":48068,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/48066\/revisions\/48068"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/44748"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=48066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=48066"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=48066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}