{"id":38319,"date":"2020-01-30T15:49:21","date_gmt":"2020-01-30T23:49:21","guid":{"rendered":"https:\/\/www.enxmag.com\/twii\/?p=38319"},"modified":"2020-01-30T16:09:08","modified_gmt":"2020-01-31T00:09:08","slug":"growth-in-services-ma-additions-focal-to-kelley-connect-rebrand","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/feature-articles\/2020\/01\/growth-in-services-ma-additions-focal-to-kelley-connect-rebrand\/","title":{"rendered":"Growth in Services, M&A Additions Focal to Kelley Connect Rebrand"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Often times, a business will rebrand because its current\nname has connotations with a technology that is viewed as mature. In the case\nof Kelley Imaging Systems, CEO Aric Manion had practical considerations in mind\nwhen the company\u2019s rechristening to Kelley Connect was announced at the firm\u2019s\nannual meeting last week.<\/p>\n\n\n\n

Simply put, Kelley Connect is a different company than\nKelley Imaging Systems. In an email to customers and partners, Manion pointed\nout, \u201c\u2026we\u2019re an entirely different company than we were just two years ago.\nWe\u2019re not just the printer guys anymore.\u201d<\/p>\n\n\n\n

The name change walks hand-in-hand with a website overhaul and a new logo. It symbolizes all that is new with Kent, Washington-based Kelley Connect, and Manion wanted a name that reflects changes such as its 625% growth in the company\u2019s IT and professional service divisions. That spike has made those offerings \u201cexponentially more robust,\u201d he said.<\/p>\n\n\n\n

The \u201cConnect\u201d portion of the name alludes to the company\u2019s ability to solve any challenges a client may have via the various divisions within Kelley. As a result, Kelley\u2019s clients can connect with their own customers. <\/p>\n\n\n\n

Bigger Footprint<\/strong><\/p>\n\n\n\n

\"\"
Aric Manion, Kelley Connect<\/figcaption><\/figure><\/div>\n\n\n\n

\u201cWith offices across the Pacific Northwest and Alaska, we\u2019re\nalso addressing our customers\u2019 needs by expanding our footprint into new\nservice areas,\u201d Manion said. \u201cWe are growing aggressively to meet demand.\u201d<\/p>\n\n\n\n

The makeup of the company has been altered drastically by a\nslew of acquisitions the company has made in the past 24 months, including the\nJanuary 2019 addition of Oregon-based CORE Business Services. Recent\nacquisitions include Tongass Business Center of Ketchikan, Alaska; Fortress\nBusiness Systems of Post Falls, Idaho; and Empire Office Equipment of Lacey,\nWashington.<\/p>\n\n\n\n

In all, Kelley Connect boasts 29 offices across five states\u2014Washington, Oregon, Alaska, Montana and Idaho\u2014with more than 300 employees.<\/p>\n\n\n\n

New Approach<\/strong><\/p>\n\n\n\n

Kelley Connect\u2019s approach to business has significantly\nevolved as well. \u201cIn the past few years, the way we do business has changed\nentirely,\u201d said Brian Woodman, vice president of sales for Kelley Connect.\n\u201cWe\u2019re not the printer guys anymore. We\u2019re the creative business solutions\nguys. Now the resources we have are keeping us one step ahead of the industry\nversus trying to keep up.\u201d<\/p>\n\n\n\n

Manion noted that all of the company\u2019s recent acquisitions\nwere designed to broaden its business capabilities. The result is a \u201cwell-oiled\nmachine with a new, deep deck of resources.\u201d<\/p>\n\n\n\n

\u201cIt\u2019s not just semantics,\u201d he noted. \u201cWe are entirely focused on connecting our customers with the solutions needed to quickly serve their customers. We now have capabilities to solve anything our clients can throw at us.\u201d <\/p>\n\n\n\n

While the name may be different, the company\u2019s plan to further acquisition growth will be augmented by its continued success and expansion of the IT and professional service divisions. \u201cWe\u2019re going to continue to grow aggressively because the demand is so strong,\u201d Manion said. <\/p>\n","protected":false},"excerpt":{"rendered":"

Often times, a business will rebrand because its current name has connotations with a technology that is viewed as mature. In the case of Kelley Imaging Systems, CEO Aric Manion had practical considerations in mind when the company\u2019s rechristening to Kelley Connect was announced at the firm\u2019s annual meeting last week. Simply put, Kelley Connect is a different company than Kelley Imaging Systems. In an email to customers and partners, Manion pointed out, \u201c\u2026we\u2019re an entirely different company than we were just two years ago. We\u2019re not just the printer guys anymore.\u201d The name change walks hand-in-hand with a website overhaul and a new logo. It symbolizes all that is new with Kent, Washington-based Kelley Connect, and Manion wanted a name that reflects changes such as its 625% growth in the company\u2019s IT and professional service divisions. That spike has made those offerings \u201cexponentially more robust,\u201d he said. The \u201cConnect\u201d portion of the name alludes to the company\u2019s ability to solve any challenges a client may have via the various divisions within Kelley. As a result, Kelley\u2019s clients can connect with their own customers. Bigger Footprint \u201cWith offices across the Pacific Northwest and Alaska, we\u2019re also addressing our customers\u2019 needs by expanding our footprint into new service areas,\u201d Manion said. \u201cWe are growing aggressively to meet demand.\u201d The makeup of the company has been altered drastically by a slew of acquisitions the company has made in the past 24 months, including the January 2019 addition of Oregon-based CORE Business Services. Recent acquisitions include Tongass Business Center of Ketchikan, Alaska; Fortress Business Systems of Post Falls, Idaho; and Empire Office Equipment of Lacey, Washington. In all, Kelley Connect boasts 29 offices across five states\u2014Washington, Oregon, Alaska, Montana and Idaho\u2014with more than 300 employees. New Approach Kelley Connect\u2019s approach to business has significantly evolved as well. \u201cIn the past few years, the way we do business has changed entirely,\u201d said Brian Woodman, vice president of sales for Kelley Connect. \u201cWe\u2019re not the printer guys anymore. We\u2019re the creative business solutions guys. Now the resources we have are keeping us one step ahead of the industry versus trying to keep up.\u201d Manion noted that all of the company\u2019s recent acquisitions were designed to broaden its business capabilities. The result is a \u201cwell-oiled machine with a new, deep deck of resources.\u201d \u201cIt\u2019s not just semantics,\u201d he noted. \u201cWe are entirely focused on connecting our customers with the solutions needed to quickly serve their customers. We now have capabilities to solve anything our clients can throw at us.\u201d While the name may be different, the company\u2019s plan to further acquisition growth will be augmented by its continued success and expansion of the IT and professional service divisions. \u201cWe\u2019re going to continue to grow aggressively because the demand is so strong,\u201d Manion said.<\/p>\n","protected":false},"author":166,"featured_media":38320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1650,82,87,1638],"tags":[3785],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/38319"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=38319"}],"version-history":[{"count":3,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/38319\/revisions"}],"predecessor-version":[{"id":38329,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/38319\/revisions\/38329"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/38320"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=38319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=38319"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=38319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}