{"id":30382,"date":"2018-08-02T07:12:37","date_gmt":"2018-08-02T14:12:37","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=30382"},"modified":"2018-08-02T07:12:37","modified_gmt":"2018-08-02T14:12:37","slug":"xerox-delivers-more-marketing-might-to-channel-partners","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/news\/2018\/08\/xerox-delivers-more-marketing-might-to-channel-partners\/","title":{"rendered":"Xerox Delivers More Marketing Might to Channel Partners"},"content":{"rendered":"<p><em>Norwalk, CT (Aug. 1, 2018)<\/em> \u2014 Xerox\u2019s newest marketing resources offer channel partners more clout when it comes to generating leads and spurring sales. The latest enhancements are easy to use and built for success \u2013 reinforcing Xerox\u2019s commitment to deliver value-added benefits to its channel partner community.<\/p>\n<p>By using these marketing assets, partners can build their operations by promoting Xerox\u2019s award-winning Managed Print Services (MPS) and its ConnectKey-enabled workplace assistants. Offerings are found on the re-designed Xerox Partner Portal with a simple and fast user experience. Optimized for mobile access with added functionality and an improved online experience, partners can obtain marketing information, event planning templates and intel on Xerox\u2019s products, services and support in just a few clicks.<\/p>\n<p><strong>Tools for Growth<\/strong><\/p>\n<p>Channel partners can maximize customer engagements and close more deals by using Xerox\u2019s marketing expertise and brand power, including:<\/p>\n<ul>\n<li>Turn-key resources \u2013 new customer touch points include self-serve, multi-piece demand generation campaigns, HTML emails and newsletters, co-marketing brochures, videos, eBooks, infographics and proposals.<\/li>\n<li>Social media syndication \u2013 curated and drafted posts are provided for channel partners to share on Twitter, Facebook and LinkedIn. This augments partners\u2019 existing social media strategy with an ongoing flow of engaging content.<\/li>\n<li>Redesigned partner badges \u2013 new badging options drive brand awareness and highlight the relationship between partners and Xerox. Badging can be showcased via window slicks and on apparel, collateral and signage.<\/li>\n<li>New co-branding guidelines \u2013 partners can creatively leverage the strength of the Xerox brand while ensuring quality results and copyright and trademark requirements.<\/li>\n<\/ul>\n<p><strong>All-in-One Event Kit Drives Impactful Customer Engagements<\/strong><\/p>\n<p>The new Partner Event Marketing Toolkit, available to accredited Xerox MPS Channel Partners, offers all the essentials needed for hosting on-site customer events. With materials designed to help partners grow their business by promoting Xerox\u2019s services and technology, the kit includes co-branded assets such as invitation templates, presentations, social media content and videos.<\/p>\n<p>The strength of the kit is the one-two punch partners have when selling the power of Xerox\u2019s MPS and ConnectKey-enabled workplace assistants \u2013 a business-building benefit that addresses customer pain points such as security, mobility, automation, cost management and employee productivity.<\/p>\n<p>\u201cWe believe in customer-facing engagements but limitations on time and resources can make it challenging to capture the full scope of Xerox\u2019s services and technology portfolio,\u201d said Rick Lingon, vice president of sales and marketing, Virginia Business Systems. \u201cThe toolkit will help us deliver even stronger customer experiences to drive new and recurring sources of revenue.\u201d<\/p>\n<p>Click <a href=\"http:\/\/xerox.mv.treehousei.com\/files\/zip\/portalintro_v2\/partnerportaloverview.html\">here<\/a> to learn more about the Xerox Partner Portal. To learn more about the Xerox Channel Partner Program, click <a href=\"https:\/\/www.xerox.com\/en-us\/about\/partner-programs\">here<\/a>.<\/p>\n<p>###<\/p>\n<p><strong>About Xerox<\/strong><br \/>\n<a href=\"http:\/\/www.xerox.com\">Xerox Corporation<\/a> is a technology leader that innovates the way the world communicates, connects and works. We understand what\u2019s at the heart of sharing information \u2013 and all of the forms it can take. We embrace the integration of paper and digital, the increasing requirement for mobility, and the need for seamless integration between work and personal worlds. Every day, our innovative print technologies and intelligent work solutions help people communicate and work better.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Norwalk, CT (Aug. 1, 2018) \u2014 Xerox\u2019s newest marketing resources offer channel partners more clout when it comes to generating leads and spurring sales. The latest enhancements are easy to use and built for success \u2013 reinforcing Xerox\u2019s commitment to deliver value-added benefits to its channel partner community. By using these marketing assets, partners can build their operations by promoting Xerox\u2019s award-winning Managed Print Services (MPS) and its ConnectKey-enabled workplace assistants. Offerings are found on the re-designed Xerox Partner Portal with a simple and fast user experience. Optimized for mobile access with added functionality and an improved online experience, partners can obtain marketing information, event planning templates and intel on Xerox\u2019s products, services and support in just a few clicks. Tools for Growth Channel partners can maximize customer engagements and close more deals by using Xerox\u2019s marketing expertise and brand power, including: Turn-key resources \u2013 new customer touch points include self-serve, multi-piece demand generation campaigns, HTML emails and newsletters, co-marketing brochures, videos, eBooks, infographics and proposals. Social media syndication \u2013 curated and drafted posts are provided for channel partners to share on Twitter, Facebook and LinkedIn. This augments partners\u2019 existing social media strategy with an ongoing flow of engaging content. Redesigned partner badges \u2013 new badging options drive brand awareness and highlight the relationship between partners and Xerox. Badging can be showcased via window slicks and on apparel, collateral and signage. New co-branding guidelines \u2013 partners can creatively leverage the strength of the Xerox brand while ensuring quality results and copyright and trademark requirements. All-in-One Event Kit Drives Impactful Customer Engagements The new Partner Event Marketing Toolkit, available to accredited Xerox MPS Channel Partners, offers all the essentials needed for hosting on-site customer events. With materials designed to help partners grow their business by promoting Xerox\u2019s services and technology, the kit includes co-branded assets such as invitation templates, presentations, social media content and videos. The strength of the kit is the one-two punch partners have when selling the power of Xerox\u2019s MPS and ConnectKey-enabled workplace assistants \u2013 a business-building benefit that addresses customer pain points such as security, mobility, automation, cost management and employee productivity. \u201cWe believe in customer-facing engagements but limitations on time and resources can make it challenging to capture the full scope of Xerox\u2019s services and technology portfolio,\u201d said Rick Lingon, vice president of sales and marketing, Virginia Business Systems. \u201cThe toolkit will help us deliver even stronger customer experiences to drive new and recurring sources of revenue.\u201d Click here to learn more about the Xerox Partner Portal. To learn more about the Xerox Channel Partner Program, click here. ### About Xerox Xerox Corporation is a technology leader that innovates the way the world communicates, connects and works. We understand what\u2019s at the heart of sharing information \u2013 and all of the forms it can take. We embrace the integration of paper and digital, the increasing requirement for mobility, and the need for seamless integration between work and personal worlds. Every day, our innovative print technologies and intelligent work solutions help people communicate and work better.<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[362],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/30382"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=30382"}],"version-history":[{"count":2,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/30382\/revisions"}],"predecessor-version":[{"id":30384,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/30382\/revisions\/30384"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=30382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=30382"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=30382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}