{"id":22147,"date":"2017-01-12T09:59:44","date_gmt":"2017-01-12T17:59:44","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=22147"},"modified":"2017-01-12T09:59:44","modified_gmt":"2017-01-12T17:59:44","slug":"ricoh-engagement-marketing-executive-symposium-fosters-conversations-on-prints-role-in-an-omnichannel-world","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/news\/2017\/01\/ricoh-engagement-marketing-executive-symposium-fosters-conversations-on-prints-role-in-an-omnichannel-world\/","title":{"rendered":"Ricoh Engagement Marketing Executive Symposium Fosters Conversations on Print\u2019s Role in an Omnichannel World"},"content":{"rendered":"

Malvern, PA (January 12, 2017)<\/em> \u2013 Ricoh today announced that its first-ever Engagement Marketing Executive Symposium, held at its Executive Briefing Center in Boulder, Colo, brought in resounding accolades from attendees. Against a backdrop of mountains, executives from around the globe gathered for candid conversations with marketing service providers, agencies and industry experts aimed at exploring the role of direct mail and digital print in omnichannel marketing. Attendees from all facets of the ecosystem shared insights on how to create cohesive, measurable integrated multi-channel strategies to take advantage of today\u2019s trends to drive engagement.<\/p>\n

Despite what many may believe, direct mail and print are resonating with a new generation of millennials. This generation is increasingly desensitized to digital messages and values the novelty of high-quality, ingeniously personalized print pieces. Working to ensure that print is a component of an omnichannel marketing campaign is essential to reach this desired audience. This is why the Engagement Marketing Executive Symposium\u2019s agenda ranged from case studies by marketers and marketing service providers, to seminars on unleashing creativity, to data-driven presentations on the latest trends. The agenda was developed to help attendees to learn new tools, tactics and opinions that can help strengthen their omnichannel efforts. A hands-on tour at Ricoh\u2019s Customer Experience Center also provided marketers with a chance to witness inkjet\u2019s evolution and see real life examples of how it\u2019s helping data-driven marketing prosper.<\/p>\n

Presenters included Liz Miller, vice president, marketing and programs, CMO Council; Jeff Hayes, managing director, InfoTrends; Brent Niemuth, president and CCO, J. Schmid and Associates; Paul Bobnack, director, Who\u2019s Mailing What; Tom Boyle, vice president of sales and marketing, Heeter; and others.<\/p>\n

\u201cWhile our focus has traditionally been on book printing, we\u2019re always exploring new business opportunities. Being able to have in-depth conversations at this symposium that help us understand how we can utilize inkjet technology to specialize in new areas like direct mail has been incredibly valuable.\u201d \u2013 Bob Durgy, director of sales, central region, Edwards Brothers Malloy<\/em><\/p>\n

\u201cOur research shows that well designed, relevant direct mail pieces get consumers\u2019 attention and effectively complement other digital marketing channels. Millennials indicated they are more likely to read direct mail over promotional email than Gen Xers and Baby Boomers. Ricoh has done a great job bringing together direct marketers and marketing service providers to discuss how next generation personalized print fits in with their customer engagement strategies.\u201d \u2013 Jeff Hayes, InfoTrends<\/em><\/p>\n

\u201cSenior marketing leaders are in a constant hunt for innovations and ideas for advancing engagement strategies that can give their brands that competitive edge over intense market competitors. What this session enabled attendees to do was gather with leaders from vastly different industries and even different functions to hear about new opportunities to reach and engage with customers. Each case study, each roundtable, each presentation gave a new piece of inspiration these marketers could take back into their organizations and start to plan for future experiences.\u201d \u2013 Liz Miller, senior vice president of marketing with the CMO Council<\/em><\/p>\n

\u201cPrint isn\u2019t going away, it\u2019s just evolving. This new digital technology that\u2019s coming out is going to open up so many new doors for us. It\u2019s not just print; it\u2019s going to be program-based.\u201d \u2013 Michael Efstathios, ICS<\/em><\/p>\n

\u201cWe need more marketing events like the Ricoh Engagement Marketing Executive Symposium. As an ecosystem, we\u2019re often talking past each other. By bringing marketers and marketing service providers into a hands-on environment with technology and candor, they begin talking to each other and having new conversations.\u201d \u2013 Paul Bobnak, NAPCO Media, Who\u2019s Mailing What<\/p>\n

\u201cMarketers are constantly being challenged to reach distracted audiences in impactful ways,\u201d said John Fulena, vice president, Production Printing Business Group, Ricoh USA, Inc. \u201cDirect mail, specifically in print, has evolved to captivate audiences in a tangible, targeted way that stands out in a sea of intangible digital marketing messages with increased engagement and stronger response rates. We\u2019re pleased that our Engagement Marketing Executive Symposium accomplished the goal of educating and inspiring marketers to rethink the role of print in omnichannel.\u201d<\/p>\n

For more information about Ricoh\u2019s solutions for marketing, please visit http:\/\/rpp.ricoh-usa.com\/discover\/direct-marketing<\/a>, follow @RicohProPrint on Twitter and Ricoh USA Production Print on LinkedIn.<\/p>\n

###<\/p>\n

About Ricoh:<\/strong>
\nRicoh is a global technology company that has been transforming the way people work for more than 80 years. Under its corporate tagline \u2013 imagine. change. \u2013 Ricoh continues to empower companies and individuals with services and technologies that inspire innovation, enhance sustainability and boost business growth. These include document management systems, IT services, production print solutions, visual communications systems, digital cameras, and industrial systems.<\/p>\n

Headquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ending March 2016, Ricoh Group had worldwide sales of 2,209 billion yen (approx. 19.6 billion USD).<\/p>\n

For further information, please visit www.ricoh.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Malvern, PA (January 12, 2017) \u2013 Ricoh today announced that its first-ever Engagement Marketing Executive Symposium, held at its Executive Briefing Center in Boulder, Colo, brought in resounding accolades from attendees. Against a backdrop of mountains, executives from around the globe gathered for candid conversations with marketing service providers, agencies and industry experts aimed at exploring the role of direct mail and digital print in omnichannel marketing. Attendees from all facets of the ecosystem shared insights on how to create cohesive, measurable integrated multi-channel strategies to take advantage of today\u2019s trends to drive engagement. Despite what many may believe, direct mail and print are resonating with a new generation of millennials. This generation is increasingly desensitized to digital messages and values the novelty of high-quality, ingeniously personalized print pieces. Working to ensure that print is a component of an omnichannel marketing campaign is essential to reach this desired audience. This is why the Engagement Marketing Executive Symposium\u2019s agenda ranged from case studies by marketers and marketing service providers, to seminars on unleashing creativity, to data-driven presentations on the latest trends. The agenda was developed to help attendees to learn new tools, tactics and opinions that can help strengthen their omnichannel efforts. A hands-on tour at Ricoh\u2019s Customer Experience Center also provided marketers with a chance to witness inkjet\u2019s evolution and see real life examples of how it\u2019s helping data-driven marketing prosper. Presenters included Liz Miller, vice president, marketing and programs, CMO Council; Jeff Hayes, managing director, InfoTrends; Brent Niemuth, president and CCO, J. Schmid and Associates; Paul Bobnack, director, Who\u2019s Mailing What; Tom Boyle, vice president of sales and marketing, Heeter; and others. \u201cWhile our focus has traditionally been on book printing, we\u2019re always exploring new business opportunities. Being able to have in-depth conversations at this symposium that help us understand how we can utilize inkjet technology to specialize in new areas like direct mail has been incredibly valuable.\u201d \u2013 Bob Durgy, director of sales, central region, Edwards Brothers Malloy \u201cOur research shows that well designed, relevant direct mail pieces get consumers\u2019 attention and effectively complement other digital marketing channels. Millennials indicated they are more likely to read direct mail over promotional email than Gen Xers and Baby Boomers. Ricoh has done a great job bringing together direct marketers and marketing service providers to discuss how next generation personalized print fits in with their customer engagement strategies.\u201d \u2013 Jeff Hayes, InfoTrends \u201cSenior marketing leaders are in a constant hunt for innovations and ideas for advancing engagement strategies that can give their brands that competitive edge over intense market competitors. What this session enabled attendees to do was gather with leaders from vastly different industries and even different functions to hear about new opportunities to reach and engage with customers. Each case study, each roundtable, each presentation gave a new piece of inspiration these marketers could take back into their organizations and start to plan for future experiences.\u201d \u2013 Liz Miller, senior vice president of marketing with the CMO Council \u201cPrint isn\u2019t going away, it\u2019s just evolving. This new digital technology that\u2019s coming out is going to open up so many new doors for us. It\u2019s not just print; it\u2019s going to be program-based.\u201d \u2013 Michael Efstathios, ICS \u201cWe need more marketing events like the Ricoh Engagement Marketing Executive Symposium. As an ecosystem, we\u2019re often talking past each other. By bringing marketers and marketing service providers into a hands-on environment with technology and candor, they begin talking to each other and having new conversations.\u201d \u2013 Paul Bobnak, NAPCO Media, Who\u2019s Mailing What \u201cMarketers are constantly being challenged to reach distracted audiences in impactful ways,\u201d said John Fulena, vice president, Production Printing Business Group, Ricoh USA, Inc. \u201cDirect mail, specifically in print, has evolved to captivate audiences in a tangible, targeted way that stands out in a sea of intangible digital marketing messages with increased engagement and stronger response rates. We\u2019re pleased that our Engagement Marketing Executive Symposium accomplished the goal of educating and inspiring marketers to rethink the role of print in omnichannel.\u201d For more information about Ricoh\u2019s solutions for marketing, please visit http:\/\/rpp.ricoh-usa.com\/discover\/direct-marketing, follow @RicohProPrint on Twitter and Ricoh USA Production Print on LinkedIn. ### About Ricoh: Ricoh is a global technology company that has been transforming the way people work for more than 80 years. Under its corporate tagline \u2013 imagine. change. \u2013 Ricoh continues to empower companies and individuals with services and technologies that inspire innovation, enhance sustainability and boost business growth. These include document management systems, IT services, production print solutions, visual communications systems, digital cameras, and industrial systems. Headquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ending March 2016, Ricoh Group had worldwide sales of 2,209 billion yen (approx. 19.6 billion USD). For further information, please visit www.ricoh.com.<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[2833,955,312],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/22147"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=22147"}],"version-history":[{"count":1,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/22147\/revisions"}],"predecessor-version":[{"id":22148,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/22147\/revisions\/22148"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=22147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=22147"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=22147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}