{"id":18807,"date":"2016-06-22T22:53:28","date_gmt":"2016-06-23T05:53:28","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=18807"},"modified":"2016-07-14T07:54:34","modified_gmt":"2016-07-14T14:54:34","slug":"continuum-helping-dealers-accelerate-their-transition-into-managed-it-services","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/business-profile\/2016\/06\/continuum-helping-dealers-accelerate-their-transition-into-managed-it-services\/","title":{"rendered":"Continuum:  Helping Dealers Accelerate Their Transition into Managed IT Services"},"content":{"rendered":"<p>In today\u2019s evolving industry, managed services are an increasingly important\u2014some would say critical\u2014offering for dealers who\u2019re looking to stay competitive and expand their services in the recurring revenue business model.<\/p>\n<div id=\"attachment_19080\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-19080\" loading=\"lazy\" class=\"wp-image-19080\" src=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2016\/06\/BakerDesignGroup_Continuum_01-199x300.jpg\" alt=\"\u00a9 Robert Benson Photography\" width=\"150\" height=\"226\" srcset=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2016\/06\/BakerDesignGroup_Continuum_01-199x300.jpg 199w, http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2016\/06\/BakerDesignGroup_Continuum_01.jpg 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><p id=\"caption-attachment-19080\" class=\"wp-caption-text\">\u00a9 Robert Benson Photography<\/p><\/div>\n<p>For the last several years, one of the leading companies offering a managed IT services platform has been Boston-based Continuum Managed Services.<\/p>\n<p>Continuum started in 2011, when Summit Partners, a growth equity firm, acquired the industry-leading Remote Monitoring and Management (RMM) and Network Operations Center (NOC) technologies and launched Continuum Managed Services. Today, Continuum has grown into a company that monitors 1 million endpoints for its 5,800 partners, including MSPs that service more than 50,000 SMB customers and web- hosting provider partners.<\/p>\n<p>In 2012, Continuum established Continuum Veterans Foundation, a nonprofit organization providing financial support to local and national charities that focus on helping veterans find jobs in IT. The company directs a percentage of its corporate profits to select nonprofit veteran organizations.<\/p>\n<div id=\"attachment_18808\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-18808\" loading=\"lazy\" class=\"size-full wp-image-18808\" src=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2016\/06\/jeanne-hopkins.jpg\" alt=\"Jeanne Hopkins, Continuum\u2019s Senior VP and CMO\" width=\"150\" height=\"200\" \/><p id=\"caption-attachment-18808\" class=\"wp-caption-text\">Jeanne Hopkins, Continuum\u2019s Senior VP and CMO<\/p><\/div>\n<p>Continuum currently employs 1,200 people at five locations around the globe. The new and beautifully designed corporate headquarters is located in Boston, while the Help Desk is situated in Cranberry Township, Pennsylvania. The Network Operations Center (NOC) is based in Mumbai, India, with the European headquarters in London, UK. The R1Soft office operates out of Houston.<\/p>\n<p>Continuum has grown approximately 30 percent every year since 2011. Last year it doubled the size of its operation center in Cranberry Township, and in February of this year, opened its striking new corporate headquarters in Boston.<\/p>\n<p>\u201cContinuum is the only channel-exclusive IT management platform company, so our success is our partners\u2019 success,\u201d explains Jeanne Hopkins, Continuum\u2019s Senior VP and CMO. \u201cEverything Continuum does is for the success, growth, and profitability of its partners.\u201d<\/p>\n<p><strong>Why Choose Continuum?<\/strong><\/p>\n<p>To demonstrate just how profitable managed IT services can be, Continuum coauthored a whitepaper with Growth Achievement Partners (GAP) entitled <a href=\"https:\/\/page.continuum.net\/white-paper-managed-it-services-business-model-for-office-equipment-dealers\">Managed IT Services Business Model Report<\/a>. Hopkins called it \u201cThe first of its kind, revolutionary business model, outlining how dealers can achieve more than 60 percent pre-labor gross margins with managed IT services.\u201d<\/p>\n<div id=\"attachment_18812\" style=\"width: 618px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-18812\" loading=\"lazy\" class=\"wp-image-18812 size-full\" src=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2016\/06\/BakerDesignGroup_Continuum_02.jpg\" alt=\"BakerDesignGroup_Continuum_02\" width=\"608\" height=\"291\" srcset=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2016\/06\/BakerDesignGroup_Continuum_02.jpg 608w, http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2016\/06\/BakerDesignGroup_Continuum_02-300x144.jpg 300w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><p id=\"caption-attachment-18812\" class=\"wp-caption-text\">\u00a9 Robert Benson Photography<\/p><\/div>\n<p>For many dealers, the most daunting aspect of making the transition into managed IT services is the sheer quantity of unknowns. Continuum\u2019s Office Equipment Dealer Program helps ease those fears by providing a blueprint for the entire process. The dealer launch program includes guidance and materials for marketing, sales, pricing, proposals, compensation, margin forecasts and commissions. The services that Continuum supports are even white-labeled, so a dealer\u2019s brand is protected.<\/p>\n<p>\u201cContinuum provides a turnkey platform, which empowers dealers to offer a complete suite of managed IT services,\u201d emphasizes Hopkins.<\/p>\n<p>As far as the platform is concerned, Continuum\u2019s Remote Monitoring and Management (RMM) software is a SaaS-based management portal that offers proactive problem resolution backed by the company\u2019s Network Operations Center (NOC) and Help Desk. Continuity247\u2122, Continuum\u2019s fully managed backup and disaster recovery (BDR) platform, proactively monitors, troubleshoots and remediates problems to ensure backups continuously run for small and medium-sized business clients.<\/p>\n<p>\u201cOur platform is backed by an industry-leading Network Operations Center and Help Desk, supported with more than 800 technicians\u2014who resolve thousands of alerts, around the clock, every day of the year,\u201d says Hopkins. \u201cNo other platform offers that type of support.\u201d<\/p>\n<p><strong>The Consultative Model<\/strong><\/p>\n<p>The power of a consultative sales model is getting expert advice from your vendor. So what are the most important points to communicate to a dealer about managed IT services? According to Hopkins, it\u2019s explaining just how critical managed IT services is to their future, and that outsourcing or partnering with an IT services provider can get them there more quickly and successfully. Continuum maintains that they can help dealers take the necessary steps to prepare for a go-to-market offering in 45 days or less.<\/p>\n<div id=\"attachment_18815\" style=\"width: 618px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-18815\" loading=\"lazy\" class=\"wp-image-18815 size-full\" src=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2016\/06\/BakerDesignGroup_Continuum_05.jpg\" alt=\"BakerDesignGroup_Continuum_05\" width=\"608\" height=\"285\" srcset=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2016\/06\/BakerDesignGroup_Continuum_05.jpg 608w, http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2016\/06\/BakerDesignGroup_Continuum_05-300x141.jpg 300w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><p id=\"caption-attachment-18815\" class=\"wp-caption-text\">\u00a9 Robert Benson Photography<\/p><\/div>\n<p>\u201cWith Continuum, a dealer can go to market with managed services more quickly and with less financial risks,\u201d explains Hopkins. \u201cWith our time-tested launch plan, dealers do not have to start from scratch.\u201d<\/p>\n<p>Identifying and recruiting talent to communicate and sell this new service are persistent obstacles that dealers face. Hopkins explains that the key to successfully integrating new managed services into an existing portfolio lies in forming the right partnerships, getting buy-in from the top down and shifting certain aspects of the business to support a managed services model.<\/p>\n<p>To ensure that dealers have continuous support, Continuum remains in close contact with them through an assigned account rep and regular email communications. A private community forum allows partners to freely connect, share, and learn.<\/p>\n<p>\u201cThere are also numerous resources available at our award-winning MSP Resource Center packed with on-demand webinars, white papers, podcasts and more,\u201d adds Hopkins. \u201cOur Podcast Network includes three shows that deliver a range of contact weekly.\u201d<\/p>\n<div id=\"attachment_18816\" style=\"width: 618px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-18816\" loading=\"lazy\" class=\"wp-image-18816 size-full\" src=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2016\/06\/BakerDesignGroup_Continuum_04.jpg\" alt=\"BakerDesignGroup_Continuum_04\" width=\"608\" height=\"261\" srcset=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2016\/06\/BakerDesignGroup_Continuum_04.jpg 608w, http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2016\/06\/BakerDesignGroup_Continuum_04-300x129.jpg 300w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><p id=\"caption-attachment-18816\" class=\"wp-caption-text\">\u00a9 Robert Benson Photography<\/p><\/div>\n<p>Hopkins notes that more and more dealers are moving to offer managed services, and small businesses are increasingly dependent on outsourcing and third-party relationships to support their technology infrastructure.<\/p>\n<p>\u201cProviders who can offer complete, end-to-end technology management and help SMBs embrace modern cloud-based solutions will be positioned to tap into impressive revenue streams and win lifelong customers,\u201d says Hopkins.<\/p>\n<p><strong>Navigate 2016 by Continuum<\/strong><\/p>\n<p><a href=\"https:\/\/www.continuum.net\/navigate2016\">Navigate 2016<\/a>, Continuum\u2019s third annual user conference, is a 3-day educational event that takes place from Wednesday, September 28, 2016 to Friday, September 30, 2016 at the Seaport World Trade Center in Boston. Hopkins notes that <a href=\"https:\/\/www.continuum.net\/navigate2016\">Navigate 2016<\/a> will feature 36 breakout sessions and multiple keynote addresses, offering unique content to help dealers improve business strategies, increase sales and marketing efforts, and gain a deeper understanding of Continuum products.<\/p>\n<p>\u201cNavigate is a unique opportunity for dealers to discuss new ideas with peers and learn from experts across a variety of disciplines, all focused on building the success and growth of the IT channel,\u201d says Hopkins.<\/p>\n<p>The Navigate user conference, along with the RMM platform, NOC, BDR and fully integrated approach, demonstrates why Continuum is poised to continue accelerating dealers\u2019 transition and success with managed IT services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s evolving industry, managed services are an increasingly important\u2014some would say critical\u2014offering for dealers who\u2019re looking to stay competitive and expand their services in the recurring revenue business model. For the last several years, one of the leading companies offering a managed IT services platform has been Boston-based Continuum Managed Services. Continuum started in 2011, when Summit Partners, a growth equity firm, acquired the industry-leading Remote Monitoring and Management (RMM) and Network Operations Center (NOC) technologies and launched Continuum Managed Services. Today, Continuum has grown into a company that monitors 1 million endpoints for its 5,800 partners, including MSPs that service more than 50,000 SMB customers and web- hosting provider partners. In 2012, Continuum established Continuum Veterans Foundation, a nonprofit organization providing financial support to local and national charities that focus on helping veterans find jobs in IT. The company directs a percentage of its corporate profits to select nonprofit veteran organizations. Continuum currently employs 1,200 people at five locations around the globe. The new and beautifully designed corporate headquarters is located in Boston, while the Help Desk is situated in Cranberry Township, Pennsylvania. The Network Operations Center (NOC) is based in Mumbai, India, with the European headquarters in London, UK. The R1Soft office operates out of Houston. Continuum has grown approximately 30 percent every year since 2011. Last year it doubled the size of its operation center in Cranberry Township, and in February of this year, opened its striking new corporate headquarters in Boston. \u201cContinuum is the only channel-exclusive IT management platform company, so our success is our partners\u2019 success,\u201d explains Jeanne Hopkins, Continuum\u2019s Senior VP and CMO. \u201cEverything Continuum does is for the success, growth, and profitability of its partners.\u201d Why Choose Continuum? To demonstrate just how profitable managed IT services can be, Continuum coauthored a whitepaper with Growth Achievement Partners (GAP) entitled Managed IT Services Business Model Report. Hopkins called it \u201cThe first of its kind, revolutionary business model, outlining how dealers can achieve more than 60 percent pre-labor gross margins with managed IT services.\u201d For many dealers, the most daunting aspect of making the transition into managed IT services is the sheer quantity of unknowns. Continuum\u2019s Office Equipment Dealer Program helps ease those fears by providing a blueprint for the entire process. The dealer launch program includes guidance and materials for marketing, sales, pricing, proposals, compensation, margin forecasts and commissions. The services that Continuum supports are even white-labeled, so a dealer\u2019s brand is protected. \u201cContinuum provides a turnkey platform, which empowers dealers to offer a complete suite of managed IT services,\u201d emphasizes Hopkins. As far as the platform is concerned, Continuum\u2019s Remote Monitoring and Management (RMM) software is a SaaS-based management portal that offers proactive problem resolution backed by the company\u2019s Network Operations Center (NOC) and Help Desk. Continuity247\u2122, Continuum\u2019s fully managed backup and disaster recovery (BDR) platform, proactively monitors, troubleshoots and remediates problems to ensure backups continuously run for small and medium-sized business clients. \u201cOur platform is backed by an industry-leading Network Operations Center and Help Desk, supported with more than 800 technicians\u2014who resolve thousands of alerts, around the clock, every day of the year,\u201d says Hopkins. \u201cNo other platform offers that type of support.\u201d The Consultative Model The power of a consultative sales model is getting expert advice from your vendor. So what are the most important points to communicate to a dealer about managed IT services? According to Hopkins, it\u2019s explaining just how critical managed IT services is to their future, and that outsourcing or partnering with an IT services provider can get them there more quickly and successfully. Continuum maintains that they can help dealers take the necessary steps to prepare for a go-to-market offering in 45 days or less. \u201cWith Continuum, a dealer can go to market with managed services more quickly and with less financial risks,\u201d explains Hopkins. \u201cWith our time-tested launch plan, dealers do not have to start from scratch.\u201d Identifying and recruiting talent to communicate and sell this new service are persistent obstacles that dealers face. Hopkins explains that the key to successfully integrating new managed services into an existing portfolio lies in forming the right partnerships, getting buy-in from the top down and shifting certain aspects of the business to support a managed services model. To ensure that dealers have continuous support, Continuum remains in close contact with them through an assigned account rep and regular email communications. A private community forum allows partners to freely connect, share, and learn. \u201cThere are also numerous resources available at our award-winning MSP Resource Center packed with on-demand webinars, white papers, podcasts and more,\u201d adds Hopkins. \u201cOur Podcast Network includes three shows that deliver a range of contact weekly.\u201d Hopkins notes that more and more dealers are moving to offer managed services, and small businesses are increasingly dependent on outsourcing and third-party relationships to support their technology infrastructure. \u201cProviders who can offer complete, end-to-end technology management and help SMBs embrace modern cloud-based solutions will be positioned to tap into impressive revenue streams and win lifelong customers,\u201d says Hopkins. Navigate 2016 by Continuum Navigate 2016, Continuum\u2019s third annual user conference, is a 3-day educational event that takes place from Wednesday, September 28, 2016 to Friday, September 30, 2016 at the Seaport World Trade Center in Boston. Hopkins notes that Navigate 2016 will feature 36 breakout sessions and multiple keynote addresses, offering unique content to help dealers improve business strategies, increase sales and marketing efforts, and gain a deeper understanding of Continuum products. \u201cNavigate is a unique opportunity for dealers to discuss new ideas with peers and learn from experts across a variety of disciplines, all focused on building the success and growth of the IT channel,\u201d says Hopkins. The Navigate user conference, along with the RMM platform, NOC, BDR and fully integrated approach, demonstrates why Continuum is poised to continue accelerating dealers\u2019 transition and success with managed IT services.<\/p>\n","protected":false},"author":127,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1640],"tags":[1873,233],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/18807"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=18807"}],"version-history":[{"count":12,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/18807\/revisions"}],"predecessor-version":[{"id":19175,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/18807\/revisions\/19175"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=18807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=18807"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=18807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}