{"id":16371,"date":"2016-02-19T00:34:25","date_gmt":"2016-02-19T08:34:25","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=16371"},"modified":"2016-09-15T09:23:05","modified_gmt":"2016-09-15T16:23:05","slug":"selling-copiers-mfps-color-page-cost-for-2-cents","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/sales-and-service\/2016\/02\/selling-copiers-mfps-color-page-cost-for-2-cents\/","title":{"rendered":"Selling Copiers & MFPs: Color Page Cost for 2 Cents!"},"content":{"rendered":"

The other day I received an email from\u00a0Monte Jensen from\u00a0KBA Docusys<\/a>\u00a0and\u00a0a\u00a0Print4Pay Hotel<\/a> member on the west coast here in the U.S.\u00a0 He was pretty excited because they were releasing a new Color Page model\u00a0being billed for\u00a0as low as 2 cents per page<\/em><\/strong>!\u00a0 This is for their Kyocera line of Color MFPs. Of course this piqued my interest and I replied that I’d like to know more about how this is being done.<\/p>\n

What I got from Monte was that their Color Page was 2 cents based on 2 percent coverage!\u00a0 I thought how the heck are they going to do that?\u00a0 Last I knew, the only manufacturer that was capable of doing that was Xerox and only with their ColorQube MFP series.\u00a0 Monte was not clear on all of the details about how Kyocera was able to accomplish this and I hadn’t heard that Kyocera was capable of this.<\/p>\n

So, I dug and dug and found out that Kyocera\u00a0may had\u00a0launched this coverage-based CPC plan last year in Europe, and may have had some pilot programs here in the U.S.\u00a0 Now I knew it existed and needed more info.\u00a0 I sent many emails last night and low and behold a Print4Pay Hotel member from Canada confirmed that Kyocera does indeed have a three tier system coverage based CPC plan.<\/p>\n

Here’s what I received:<\/p>\n

The new series of Kyocera colour MFP’s that was introduced last summer provides the means to set three tiers of counter for colour based upon the coverage of colour on the page. This permits setting three price levels based upon the amount of colour coverage. The settings can be adjusted by the dealer to fit their price model.<\/em><\/p>\n

It means you don’t have to pay a full colour page price when you print a small colour item, say a logo, if the contract is set up this way.<\/p>\n

We just won a large contract and the ability to do three tier colour pricing was a big factor in the win.<\/p>\n

My initial thoughts centered around “I wish I had this,” and then I remembered multiple customers that would benefit from a 2 percent color coverage based on 2 cents a page.<\/p>\n

I see this is a great talking point with customers, especially those customers that use very little color, such as those using it for letter head, logo, and maybe highlighting something in a letter.\u00a0\u00a0Basically any\u00a0Kyocera Dealer or\u00a0Kyocera Direct branch will be able to configure the allowable\u00a0toner coverage and then set a price for each coverage tier.\u00a0\u00a0\u00a0I don’t have any information on the pricing nor the coverage for the other tiers, but I think most may try and follow what was done on the\u00a0ColorQube<\/a>\u00a0a few years ago.<\/p>\n

All of this raises a few additional questions if this will now be the norm billing for maintenance and supplies for color MFP’s:<\/p>\n

    \n
  1. Would you now have to conduct a color coverage analysis of a user\u2019s documents?\u00a0 Would make sense right, to give them some sort of understanding of what type of color coverage they are using.<\/li>\n
  2. Does the 2 percent coverage really mean 8 percent coverage?\u00a0 With color we talk about 20 percent color coverage because there are four toner cartridges with the manufacturer stating yields for 5 percent coverage per color.<\/li>\n
  3. Could we eventually have more than a three-tier plan for cost per page coverage?<\/li>\n
  4. Could customers\u00a0pay more if they aren’t in tune with their color page coverage?<\/li>\n
  5. How much does it cost to administer a plan like this?<\/li>\n
  6. Is there some documentation provided from Kyocera that will show customers what 2 percent color coverage is? Or 4 percent or 8 percent?<\/li>\n<\/ol>\n

    I could probably think of 10 more questions to add, but I can save that for a later date\u00a0as I get more information.\u00a0 I’m not saying this is a bad or a good thing.\u00a0 Years ago in one of my blogs I made a statement that I thought this would be the norm sometime in the future.\u00a0 Seems like the future is here.\u00a0 Would love to hear from others on this!<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    The other day I received an email from\u00a0Monte Jensen from\u00a0KBA Docusys\u00a0and\u00a0a\u00a0Print4Pay Hotel member on the west coast here in the U.S.\u00a0 He was pretty excited because they were releasing a new Color Page model\u00a0being billed for\u00a0as low as 2 cents per page!\u00a0 This is for their Kyocera line of Color MFPs. Of course this piqued my interest and I replied that I’d like to know more about how this is being done. What I got from Monte was that their Color Page was 2 cents based on 2 percent coverage!\u00a0 I thought how the heck are they going to do that?\u00a0 Last I knew, the only manufacturer that was capable of doing that was Xerox and only with their ColorQube MFP series.\u00a0 Monte was not clear on all of the details about how Kyocera was able to accomplish this and I hadn’t heard that Kyocera was capable of this. So, I dug and dug and found out that Kyocera\u00a0may had\u00a0launched this coverage-based CPC plan last year in Europe, and may have had some pilot programs here in the U.S.\u00a0 Now I knew it existed and needed more info.\u00a0 I sent many emails last night and low and behold a Print4Pay Hotel member from Canada confirmed that Kyocera does indeed have a three tier system coverage based CPC plan. Here’s what I received: The new series of Kyocera colour MFP’s that was introduced last summer provides the means to set three tiers of counter for colour based upon the coverage of colour on the page. This permits setting three price levels based upon the amount of colour coverage. The settings can be adjusted by the dealer to fit their price model. It means you don’t have to pay a full colour page price when you print a small colour item, say a logo, if the contract is set up this way. We just won a large contract and the ability to do three tier colour pricing was a big factor in the win. My initial thoughts centered around “I wish I had this,” and then I remembered multiple customers that would benefit from a 2 percent color coverage based on 2 cents a page. I see this is a great talking point with customers, especially those customers that use very little color, such as those using it for letter head, logo, and maybe highlighting something in a letter.\u00a0\u00a0Basically any\u00a0Kyocera Dealer or\u00a0Kyocera Direct branch will be able to configure the allowable\u00a0toner coverage and then set a price for each coverage tier.\u00a0\u00a0\u00a0I don’t have any information on the pricing nor the coverage for the other tiers, but I think most may try and follow what was done on the\u00a0ColorQube\u00a0a few years ago. All of this raises a few additional questions if this will now be the norm billing for maintenance and supplies for color MFP’s: Would you now have to conduct a color coverage analysis of a user\u2019s documents?\u00a0 Would make sense right, to give them some sort of understanding of what type of color coverage they are using. Does the 2 percent coverage really mean 8 percent coverage?\u00a0 With color we talk about 20 percent color coverage because there are four toner cartridges with the manufacturer stating yields for 5 percent coverage per color. Could we eventually have more than a three-tier plan for cost per page coverage? Could customers\u00a0pay more if they aren’t in tune with their color page coverage? How much does it cost to administer a plan like this? Is there some documentation provided from Kyocera that will show customers what 2 percent color coverage is? Or 4 percent or 8 percent? I could probably think of 10 more questions to add, but I can save that for a later date\u00a0as I get more information.\u00a0 I’m not saying this is a bad or a good thing.\u00a0 Years ago in one of my blogs I made a statement that I thought this would be the norm sometime in the future.\u00a0 Seems like the future is here.\u00a0 Would love to hear from others on this!  <\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/16371"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=16371"}],"version-history":[{"count":7,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/16371\/revisions"}],"predecessor-version":[{"id":16378,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/16371\/revisions\/16378"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=16371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=16371"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=16371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}