{"id":14907,"date":"2015-10-28T16:55:08","date_gmt":"2015-10-28T20:55:08","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=14907"},"modified":"2015-10-28T16:55:08","modified_gmt":"2015-10-28T20:55:08","slug":"toshiba-to-introduce-augmented-reality-app-for-clippers-season-opener-at-staples-center","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/news\/2015\/10\/toshiba-to-introduce-augmented-reality-app-for-clippers-season-opener-at-staples-center\/","title":{"rendered":"Toshiba to Introduce Augmented Reality App for Clippers Season Opener at STAPLES Center"},"content":{"rendered":"

PictureMe mobile app allows fans to be photographed with favorite players.<\/em><\/p>\n

Los Angeles, CA, October 28, 2015<\/em> \u2013 Before the Los Angeles Clippers and Dallas Mavericks tip-off to begin the 2015-2016 NBA season at STAPLES Center<\/u>\u00a0on Thursday, Toshiba America Business Solutions<\/a>\u00a0will unveil its augmented reality app, PictureMe within LA Interactive powered by Toshiba, which is located on the arena\u2019s main concourse.<\/p>\n

The company\u2019s new mobile app \u2013 which is compatible with Apple\u00ae<\/sup>\u00a0iOS and Android\u2122<\/sup>\u00a0smartphones \u2013 creates true-to-life images of the team\u2019s players with which fans can take a photo. Working in concert with Toshiba\u2019s 65-inch vertical touch screen display at LA Interactive, the augmented reality app projects a digital image of the selected player within the user\u2019s mobile device allowing for a memory-making photo opp. \u00a0STAPLES Center patrons will enjoy taking their photo with prominent Clippers including Blake Griffin, DeAndre Jordan and Chris Paul as well as Los Angeles Kings fan favorites such as An\u017ee Kopitar, Team President and NHL Hall of Famer Luc Robitaille, club mascot Bailey and Ice Crew members.<\/p>\n

Upon snapping a picture or two, fans may share the photos on Twitter and Facebook as well as upload the pictures \u2013 with assistance from Toshiba\u2019s onsite brand ambassadors \u2013 on LA Interactive\u2019s array of high-definition displays.<\/em>\u00a0 Fans may also auto-tweet directly to the Clippers and Kings Twitter handles.<\/p>\n

\u201c<\/strong>Our partnership with Toshiba is incredible and with their continued efforts to bring new and innovative technology into the arena for our fans, it is a goal we are collaboratively striving to achieve,\u201d STAPLES Center President Lee Zeidman said. \u00a0\u201cThe PictureMe<\/em>\u00a0App will be another unique way for our fans to engage and connect with their favorite team and players and share their experience on social media.\u201d<\/p>\n

LA Interactive is a fan engagement zone where fans can access dynamic Clippers and Kings content including team photos, stats and video highlights. \u00a0It features a 6- by 13-foot LED video wall, 8- by 5-foot Toshiba Ultra HD video wall, three 65-inch Toshiba Ultra HD displays and two 46-inch Toshiba Virtuoso interactive touch displays. \u00a0LA Interactive also encompasses a 60-inch Toshiba \u201cTouch & Get\u201d interactive kiosk allowing for high-speed transfers of exclusive Clippers, Kings and STAPLES Center content.<\/p>\n

\u201cThe force behind creating PictureMe was to develop something that would enhance the overall fan experience for passionate Clippers and Kings followers,\u201d said Bill Melo, Toshiba America Business Solution\u2019s chief marketing executive. \u00a0\u201cPictureMe is unique and fun and gives the fan a takeaway they probably wouldn\u2019t get at another arena.\u201d<\/p>\n

Click-to-Tweet: Toshiba to Introduce Augmented Reality App for Clippers Season Opener at STAPLES Center<\/a><\/p>\n

About Toshiba America Business Solutions<\/em><\/p>\n

Irvine, Calif.-based Toshiba America Business Solutions (\u201cTABS\u201d) is an independent operating company of Toshiba Corporation, a Fortune Global 500 company and the world\u2019s eighth-largest integrated electronics manufacturer. TABS provides printing, scanning and copying solutions, managed document services and digital signage for businesses of all sizes.<\/p>\n

The company\u2019s award-winning e-STUDIO\u2122<\/sup><\/a>\u00a0copiers and printers provide quality performance with the security businesses require. Complementing its hardware offering is a full suite of document workflow, capture and security services including Encompass\u2122<\/sup><\/a>, the company\u2019s industry-acclaimed Managed Print Services program. Encompass enables clients to print less and optimize workflow while improving energy efficiency.<\/p>\n

TABS\u2019 Ellumina\u2122<\/sup><\/a>\u00a0digital signage offering includes all of the hardware, software and services needed to implement both static and interactive digital signage installations. TABS provides content creation and management, displays, integration, installation and project management services as well as financing for solutions ranging for a single screen to the biggest arenas and stadiums.<\/p>\n

TABS comprises five divisions: the Electronic Imaging Division; the Toner Products Division; the Document Solutions Engineering Division; the International Division; and Toshiba Business Solutions.<\/p>\n

About STAPLES Center<\/em><\/p>\n

STAPLES Center has clearly established itself as the sports and entertainment center of the world. As the home of four professional sports franchises \u2013 the NBA\u2019s Los Angeles Lakers and Los Angeles Clippers, the NHL\u2019s Los Angeles Kings and the WNBA\u2019s Los Angeles Sparks \u2013 STAPLES Center has proven to be a home court advantage for the local teams. The AEG owned and operated arena continues to distinguish itself as the host of major, high-profile events of national and international distinction including the 2004 & 2011 NBA All-Star Games, 2002 NHL All-Star Game, 2000 Democratic National Convention, 2009 World Figure Skating Championships and 15 of the last 16 GRAMMY Awards shows. STAPLES Center\u2019s fifteen years have also been marked with performances and special events that brought international stature to the downtown Los Angeles venue including concerts by Bruce Springsteen and the E Street Band (who played the arena\u2019s first-ever public event on October 17, 1999), Mana, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Kanye West, Taylor Swift, Roger Waters, Britney Spears, Beyonce, Katy Perry, Sade and Justin Timberlake, as well as world championship boxing, family shows and special events. Hosting over 250 events a year, the arena\u2019s reputation for world-class amenities, features and commitment to quality of service and the guest experience is second to none.<\/p>\n","protected":false},"excerpt":{"rendered":"

PictureMe mobile app allows fans to be photographed with favorite players. Los Angeles, CA, October 28, 2015 \u2013 Before the Los Angeles Clippers and Dallas Mavericks tip-off to begin the 2015-2016 NBA season at STAPLES Center\u00a0on Thursday, Toshiba America Business Solutions\u00a0will unveil its augmented reality app, PictureMe within LA Interactive powered by Toshiba, which is located on the arena\u2019s main concourse. The company\u2019s new mobile app \u2013 which is compatible with Apple\u00ae\u00a0iOS and Android\u2122\u00a0smartphones \u2013 creates true-to-life images of the team\u2019s players with which fans can take a photo. Working in concert with Toshiba\u2019s 65-inch vertical touch screen display at LA Interactive, the augmented reality app projects a digital image of the selected player within the user\u2019s mobile device allowing for a memory-making photo opp. \u00a0STAPLES Center patrons will enjoy taking their photo with prominent Clippers including Blake Griffin, DeAndre Jordan and Chris Paul as well as Los Angeles Kings fan favorites such as An\u017ee Kopitar, Team President and NHL Hall of Famer Luc Robitaille, club mascot Bailey and Ice Crew members. Upon snapping a picture or two, fans may share the photos on Twitter and Facebook as well as upload the pictures \u2013 with assistance from Toshiba\u2019s onsite brand ambassadors \u2013 on LA Interactive\u2019s array of high-definition displays.\u00a0 Fans may also auto-tweet directly to the Clippers and Kings Twitter handles. \u201cOur partnership with Toshiba is incredible and with their continued efforts to bring new and innovative technology into the arena for our fans, it is a goal we are collaboratively striving to achieve,\u201d STAPLES Center President Lee Zeidman said. \u00a0\u201cThe PictureMe\u00a0App will be another unique way for our fans to engage and connect with their favorite team and players and share their experience on social media.\u201d LA Interactive is a fan engagement zone where fans can access dynamic Clippers and Kings content including team photos, stats and video highlights. \u00a0It features a 6- by 13-foot LED video wall, 8- by 5-foot Toshiba Ultra HD video wall, three 65-inch Toshiba Ultra HD displays and two 46-inch Toshiba Virtuoso interactive touch displays. \u00a0LA Interactive also encompasses a 60-inch Toshiba \u201cTouch & Get\u201d interactive kiosk allowing for high-speed transfers of exclusive Clippers, Kings and STAPLES Center content. \u201cThe force behind creating PictureMe was to develop something that would enhance the overall fan experience for passionate Clippers and Kings followers,\u201d said Bill Melo, Toshiba America Business Solution\u2019s chief marketing executive. \u00a0\u201cPictureMe is unique and fun and gives the fan a takeaway they probably wouldn\u2019t get at another arena.\u201d Click-to-Tweet: Toshiba to Introduce Augmented Reality App for Clippers Season Opener at STAPLES Center About Toshiba America Business Solutions Irvine, Calif.-based Toshiba America Business Solutions (\u201cTABS\u201d) is an independent operating company of Toshiba Corporation, a Fortune Global 500 company and the world\u2019s eighth-largest integrated electronics manufacturer. TABS provides printing, scanning and copying solutions, managed document services and digital signage for businesses of all sizes. The company\u2019s award-winning e-STUDIO\u2122\u00a0copiers and printers provide quality performance with the security businesses require. Complementing its hardware offering is a full suite of document workflow, capture and security services including Encompass\u2122, the company\u2019s industry-acclaimed Managed Print Services program. Encompass enables clients to print less and optimize workflow while improving energy efficiency. TABS\u2019 Ellumina\u2122\u00a0digital signage offering includes all of the hardware, software and services needed to implement both static and interactive digital signage installations. TABS provides content creation and management, displays, integration, installation and project management services as well as financing for solutions ranging for a single screen to the biggest arenas and stadiums. TABS comprises five divisions: the Electronic Imaging Division; the Toner Products Division; the Document Solutions Engineering Division; the International Division; and Toshiba Business Solutions. About STAPLES Center STAPLES Center has clearly established itself as the sports and entertainment center of the world. As the home of four professional sports franchises \u2013 the NBA\u2019s Los Angeles Lakers and Los Angeles Clippers, the NHL\u2019s Los Angeles Kings and the WNBA\u2019s Los Angeles Sparks \u2013 STAPLES Center has proven to be a home court advantage for the local teams. The AEG owned and operated arena continues to distinguish itself as the host of major, high-profile events of national and international distinction including the 2004 & 2011 NBA All-Star Games, 2002 NHL All-Star Game, 2000 Democratic National Convention, 2009 World Figure Skating Championships and 15 of the last 16 GRAMMY Awards shows. STAPLES Center\u2019s fifteen years have also been marked with performances and special events that brought international stature to the downtown Los Angeles venue including concerts by Bruce Springsteen and the E Street Band (who played the arena\u2019s first-ever public event on October 17, 1999), Mana, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Kanye West, Taylor Swift, Roger Waters, Britney Spears, Beyonce, Katy Perry, Sade and Justin Timberlake, as well as world championship boxing, family shows and special events. Hosting over 250 events a year, the arena\u2019s reputation for world-class amenities, features and commitment to quality of service and the guest experience is second to none.<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[1934,349],"_links":{"self":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/14907"}],"collection":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=14907"}],"version-history":[{"count":1,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/14907\/revisions"}],"predecessor-version":[{"id":14908,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/14907\/revisions\/14908"}],"wp:attachment":[{"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=14907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=14907"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=14907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}