{"id":14385,"date":"2015-09-21T08:16:49","date_gmt":"2015-09-21T15:16:49","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=14385"},"modified":"2016-09-15T09:44:52","modified_gmt":"2016-09-15T16:44:52","slug":"the-best-of-both-worlds-a-look-at-nuances-marketing-strategy-for-autostore-7-and-ecopy-sharescan-5-4","status":"publish","type":"post","link":"http:\/\/www.enxmag.com\/twii\/feature-articles\/2015\/09\/the-best-of-both-worlds-a-look-at-nuances-marketing-strategy-for-autostore-7-and-ecopy-sharescan-5-4\/","title":{"rendered":"The Best of Both Worlds: A Look at Nuance\u2019s Marketing Strategy for AutoStore 7 and eCopy ShareScan 5.4"},"content":{"rendered":"
\"Jeff

Jeff Segarra<\/p><\/div>\n

When one compiles a list of upper echelon solutions providers, one name firmly entrenched at or near the top is Nuance Communications. After years of acquisitions, the company has an impressive suite of solutions that are standards within the document imaging industry with three of the most prominent being eCopy, Equitrac, and now AutoStore.<\/p>\n

A few weeks ago Nuance announced the latest enhancements to its solutions portfolio with new versions of its capture software, Nuance AutoStore<\/a> 7 and eCopy<\/a> ShareScan 5.4. I was fortunate to get a pre-briefing with Jeff Segarra, senior director, image product marketing for Nuance, about the latest versions of these two products and what it means to dealers who are reselling these products.<\/p>\n

The latest versions of these two distinct solutions are designed to improve document capture across two categories identified as business process capture workflows and collaborative capture workflows.<\/p>\n

For anyone keeping track, this represents the first announcement related to AutoStore since Nuance acquired NSi last year. Any questions as to Nuance\u2019s intentions for AutoStore and even eCopy are answered with this announcement.<\/p>\n

\u201cWe want to assure the dealer channel that we\u2019re not end of \u2018lifing\u2019 anything, but are improving these products significantly and will continue to improve them significantly,\u201d reports Segarra.<\/p>\n

While one might assume that the two products are interchangeable, Nuance has a distinct strategy for each.<\/p>\n

For example, AutoStore 7<\/a> is targeted at business processes capture workflows where participants submit documents and data into a predefined workflow. AutoStore has a responsive and intuitive interface that allows for quick capture of critical document information with as little interaction as possible using real-time connections to business systems for rapid and reportedly error free processing. Regardless of where business documents are captured and entered into the workflow, whether from PCs, laptops, smartphones, tablets, MFPs scanners, e-mail and the web, AutoStore integrates the information into the organization and its operations.<\/p>\n

eCopy ShareScan 5.4<\/a> is aimed at collaboration work streams where team members contribute documents and content to the team for further review and enhancements. By using the MFP within the workgroup\u2019s area, eCopy guides workgroup members through the document capture process.<\/p>\n

\u201cThe announcement for our capture and workflow solutions and the whole purpose of all the Nuance solutions is to control uncontrolled documents and workflows, which are the root cause of inefficiencies,\u201d explains Segarra.<\/p>\n

And those inefficiencies, he adds, have the potential to cost an organization money, waste time, reduce quality, damage moral, and increase risk.<\/p>\n

\u201cFor dealers these points are critically important to connect with their customers because they have one or all of these problems going on relative to not just paper documents, but digital documents,\u201d says Segarra. \u201cAnd these solutions deal with both paper and digital documents in a workflow.\u201d<\/p>\n

For anyone wondering how to determine if a customer needs a business process solution, Nuance has put together some questions that a dealer can ask a customer. Depending on the answers, they\u2019re going to lean on one solution vs. the other. It starts with discovering how documents are currently captured, i.e., paper sourcing devices such as MFPs, fax machines, scanner or electronic documents sourced from e-mails, digital fax, tablets, and smartphones.<\/p>\n

Also important is identifying who\u2019s in control of the scanning process, i.e., is it owned by a business process team with procedures that are well defined, secure, rigid, and automated for speed?<\/p>\n

With the updates to AutoStore 7, Nuance has made significant progress in several areas, including an enhanced installation and administration experience.<\/p>\n

\u201cThe reason this is key is because when you\u2019re dealing with dealers who may not have extensive professional services capabilities to wire stuff up or spend all day at a customer installing software, they want it to be an easier experience,\u201d saysSegarra.<\/p>\n

Another notable enhancement is a Unified Client.<\/p>\n

\u201cAutoStore allows you to have one interface [on the MFP control panel] for capture and print that looks exactly the same, which is helpful to end users,\u201d emphasizes Segarra.<\/p>\n

Other enhancements include:<\/p>\n