vertical selling

Attacking the Market from a Vertical Perspective: Dealers Offer Advice

Listening is often a lost art form. Sometimes, we get so caught up in what we know and believe without really giving a different viewpoint the attention it deserves. Look no further than the current political climate; we’d be hard pressed to find a juncture in recent memory where
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Industry Verticals: Standing Tall Among the Competition

No question…the more clients the better. To dealers in the print solutions industry, having a diversified client base is the main objective, but let’s not overlook “industry verticals.” By that, I mean identifying specific industries with needs that include a variety of products
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