“Pricing Profitably: Managed IT Services Pricing Strategies to Maximize Margins,” Outlines Pricing Approaches Gathered from More than 150 IT Providers Surveyed by Continuum
BOSTON – May 18, 2016 – Continuum®, the only channel-exclusive IT management platform company, has released the eBook, “Pricing Profitably: Managed IT Services Pricing Strategies to Maximize Margins,” providing an overview of today’s most popular MSP pricing models – including a la carte, tiered, flat fee and more. The eBook outlines various models, explores their respective benefits and drawbacks to help determine which is best-suited for your MSP and offers insight into key factors and influencers of MSP pricing and profitability. To look at the current state of MSP pricing strategies, Continuum surveyed more than 150 IT providers for how they structure their offering and what type of margins they receive for different services.
“As changes in the IT services industry have significantly impacted MSP pricing, packaging models and best practices, understanding how to effectively price and package solutions has become increasingly complex,” said Brandon Garcin, Content Marketing Manager at Continuum. “This eBook is an effective guide for MSPs on various pricing strategies in order to develop a strong value proposition and effectively present pricing to clients and prospects.”
The eBook also includes a glossary of important terms and formulas needed to effectively calculate margins as well as an explanation of how factors such as geography and cost of service delivery influence MSP pricing.
MSPs can realize greater margins and achieve scalable growth through strategic outsourcing, offsetting of labor costs and minimizing of service delivery expenses. Through partnership with Continuum, MSPs can substantially extend their workforce and breadth of expertise, enabling them to expand the scope of their offerings, tap into resources on demand and effectively support the episodic demands of IT management while minimizing infrastructure investment.
The eBook is available at:
https://page.continuum.net/pricing-profitably-managed-it-services-ebook.
For an infographic of Continuum’s survey results, including typical margins per service and leading factors influencing pricing, visit:
https://blog.continuum.net/how-msps-price-and-package-their-it-services-today-infographic.
About Continuum
Continuum is the only channel-exclusive IT management platform company that allows its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for their small-and-medium-sized business clients. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading Network Operations Center (NOC) and Help Desk. The company employs 1,200 professionals worldwide, monitors 1 million endpoints for its 5,800 partners including MSPs servicing more than 50,000 SMB customers and Web hosting provider partners supported by its R1Soft server backup product line. Continuum established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT. For more information, visit https://www.continuum.net/ or follow on LinkedIn and Twitter @FollowContinuum.
