October 27, 2014 – Today, Dealer Marketing announces the launch of the Relevant Posts feature, a module that serves up relevant blog articles and calls-to-action on pages of dealers’ websites. For example, if a website visitor is reading a blog post on Managed Print Services the sidebar of the page could feature other blog articles related to MPS and a call-to-action to download a special report on MPS.
“As dealers realize the importance of reaching prospects that are doing online research it is critical that they provide a path to lead website visitors to more helpful information,” commented Darrell Amy, President of Dealer Marketing. “The Relevant Posts feature allows us to automatically provide a path to more useful information.”
The Relevant Posts feature addresses one of the biggest website challenges: bounce rates. This is a measurement of how long a visitor stays on a website. If the visitor does not feel the website is offering helpful information they will move on to another website. If the visitor finds useful information and a path to more information, they tend to stay on the website longer, building trust in the dealership and increasing the chances they will request more information.
“The Relevant Posts feature is one practical way we are optimizing dealer websites to help generate leads,” remarked Lindsay Kelly, Dealer Marketing’s new Chief Marketing Strategist. “As we provide blogging services to dealers this will create new ways to engage site visitors, helping to keep the visitor on the site longer and increasing lead conversion by presenting relevant offers.”
Amy is excited about the future: “Our development team continues to innovate to create new ways to integrate online marketing into our clients’ sales processes.”
The Relevant Posts feature is part of a series of new strategies Dealer Marketing will introduce over the coming months. The feature is available for new website development projects. Current clients can also upgrade to add Relevant Posts to their website for a small integration fee.